News

Digital-POV: Google Marketing Live 2018

Digital-POV: Google Marketing Live 2018

News | Publiziert 20th July 2018

Google hosted its annual global marketing event Google Marketing Live in San Jose last week. This year Google merged the Marketing Next annual event with the Google Partner Summit to create the event - bringing together leading digital marketers from around the world for two full days of product innovation updates.

Digital-POV: Snapchat Amazon Integration

Digital-POV: Snapchat Amazon Integration

News | Publiziert 13th July 2018

Mindshare POV: Earlier this week a self-described “technology leaker” tipped off tech blog TechCrunch to the discovery of Amazon logo image files in the coding of Snapchat app. Digging a little deeper, the code suggests an evolving integration between the two companies in the form of a visual product search feature.

Digital-POV: Prime Day 2018

Digital-POV: Prime Day 2018

News | Publiziert 13th July 2018

Mindshare POV: Prime Day returns on Monday, July 16th for its fourth year promising to be the largest grossing to date - having experienced an average growth rate (CAGR) of 60% from 2015-17.

Digital-POV: Snap to Launch Gaming Platform

Digital-POV: Snap to Launch Gaming Platform

News | Publiziert 6th July 2018

Reports indicate that Snapchat is expanding and launching a new gaming platform in efforts to further enhance revenue streams and lengthen in-app usage and engagement. There is no official announcement but the offering is expected to launch later this year.

Digital-POV: Broadcasters Shake Up World Cup Offerings

Digital-POV: Broadcasters Shake Up World Cup Offerings

News | Publiziert 2nd July 2018

Mindshare POV: As we watch one of the last bastions of “appointment to view” TV, the FIFA World Cup, the coverage of the event is being disrupted, but not destroyed. Broadcasters that sign multi-million dollar deals for exclusive rights are having to adapt their approach to reach and engage audiences with relevant content across multiple channels.

Digital-POV: Instagram Launch Instagram TV

Digital-POV: Instagram Launch Instagram TV

News | Publiziert 2nd July 2018

Mindshare Point of View: Instagram has launched ‘Instagram TV’ (IGTV), both a new in-app feature and standalone app. IGTV is set to rival YouTube and Snapchat as it joins the mobile-first video platforms.

Digital-POV: Google Invests In JD.com

Digital-POV: Google Invests In JD.com

News | Publiziert 22nd June 2018

Mindshare Point of View: Alphabet’s Google announced its agreement to invest $550M in Chinese e-commerce giant JD.com in efforts to broaden and expand its retail presence

Digital-POV: YouTube Brand Safety Updates, June 2018

Digital-POV: YouTube Brand Safety Updates, June 2018

News | Publiziert 22nd June 2018

Mindshare Point of View: Following last year’s well publicised brand safety issues, Google has announced several changes to its platforms to address the concerns raised by advertisers and agencies. This week, it announced the following changes:

E3 2018

E3 2018

News | Publiziert 15th June 2018

Mindshare Point of View: E3 has been the premiere gaming event in the US since 1995. In its early years, thousands across the gaming industry came to see what was on the horizon in game development. Now it is three days of gaming madness open to the public. Well over 70,000 people attend in person.

Mediabrunch 2018

Mediabrunch 2018

News | Publiziert 13th June 2018

Mindshare Mediabrunch: Mit Cultural Branding steigt Relevanz von Werbung Wer seine Marke richtig positionieren will, sollte sich mit „Cultural Branding“ beschäftigen. Denn statt Zielgruppen inflationär mit Markenwerten zu bespielen, sollten diese innerhalb ihres Wertesystems abgeholt werden. Dies das Fazit des Mindshare Mediabrunch, an dem rund...

Digital-POV: Apple’s Safari Update Introduces Further Privacy Measures

Digital-POV: Apple’s Safari Update Introduces Further...

News | Publiziert 8th June 2018

Apple’s latest Safari update has introduced further privacy measures aimed at making users more aware of data that websites may be trying to access and ultimately giving them control over whether they are happy to share it.

Digital-POV: Facebook Launches In-App Header Bidding

Digital-POV: Facebook Launches In-App Header Bidding

News | Publiziert 8th June 2018

Mindshare Point of View: Facebook has announced the launch of in-app header bidding via its Audience Network, enabling and supporting App publishers to include Facebook Audience Network inventory within mobile bidding auctions.

Digital-POV: Google Launches Programmatic Audio Ads

Digital-POV: Google Launches Programmatic Audio Ads

News | Publiziert 1st June 2018

Mindshare Point of View: Google announced this week that they have added a full suite of audio inventory to DoubleClick Bid Manager (DBM); and advertisers can buy programmatic audio ad spots - in a variety of lengths, within Google Play Music, Spotify, Soundcloud, and TuneIn; with Pandora being added shortly.

POV: Legalised Sports Betting

POV: Legalised Sports Betting

News | Publiziert 25th May 2018

Mindshare Point of View: Now that the U.S. Supreme Court has overturned prior restrictions, individual states have the option to legalise sports gambling.

Digital-POV: Amazon Launches New App for Sellers

Digital-POV: Amazon Launches New App for Sellers

News | Publiziert 25th May 2018

Mindshare Point of View: Amazon recently launched Marketplace, an app store made for professional third-party sellers to further enable them to continue to sell products smoothly

Digital-POV: Snapchat’s 6 Second Unskippable Ads

Digital-POV: Snapchat’s 6 Second Unskippable Ads

News | Publiziert 18th May 2018

Mindshare Point of View: Following the initial announcement in April, Snapchat has now officially rolled out unskippable six-second adverts called ‘Commercials’ on its platform to users watching content on the Discover and Shows channel.

Digital-POV: Microsoft Audience Network

Digital-POV: Microsoft Audience Network

News | Publiziert 11th May 2018

Mindshare Point of View: The 3rd Annual Bing Partner Summit took place on May 3rd during which Corporate Vice President of Microsoft Advertising, Rik van der Kooi, revealed the Microsoft Audience Network powered by the Microsoft Graph.

Digital-POV: NewFronts 2018

Digital-POV: NewFronts 2018

News | Publiziert 11th May 2018

Mindshare Point of View: Founded by AOL, DigitasLBi, Google/YouTube, Hulu, Microsoft and Yahoo in 2012, the NewFronts, is an annual week in the US ad calendar that aims to showcase the best digital content and content creators to brands and their media / marketing agencies.

Digital-POV: Snap Inc. Q1 results

Digital-POV: Snap Inc. Q1 results

News | Publiziert 4th May 2018

Mindshare Point of View: Snap Inc. released its Q1 earnings this week.

Digital-POV: Facebook – F8 Developer Conference 2018

Digital-POV: Facebook – F8 Developer Conference 2018

News | Publiziert 4th May 2018

Mindshare Point of View: Facebook hosted its annual global developer conference F8 in San Jose this week. The tech community gathered for two full days of sessions, workshops, product demos, and ‘facetime’ with Facebook’s product experts. Here are the most notable updates.

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