News

POV: What to Expect for Singles’ Day 2018

POV: What to Expect for Singles’ Day 2018

News | Publiziert 9th November 2018

Mindshare Point of View: In November 2009, 27 brands joined the first TMall Singles’ Day celebration, thinking it was just a promotion to boost sales in between two major shopping seasons – China’s National Day and Christmas.

Digital-POV: Facebook and Apple Q3 Results

Digital-POV: Facebook and Apple Q3 Results

News | Publiziert 2nd November 2018

Mindshare Point of View: Facebook (Q3) and Apple (Q4) were the last of the FAANG stocks to report earnings this quarter.

Digital-POV: Gaming 2018: Electronic Arts; LINE and Twitch

Digital-POV: Gaming 2018: Electronic Arts; LINE and Twitch

News | Publiziert 2nd November 2018

Mindshare Point of View: This was a week for gamers. Electronic Arts (EA) CTO Ken Moss announced Project Atlas, a new cloud-gaming platform; messaging app Line raised $110M for its gaming business and Twitch, the streaming platform, is looking to expand into other content areas.

Digital-POV: Q3 2018 Earnings Roundup

Digital-POV: Q3 2018 Earnings Roundup

News | Publiziert 26th October 2018

Mindshare Point of View: Alphabet, Amazon, Snap Inc and Twitter all announced Q3 earnings this week. Here are the headlines.

Digital-POV: Amazon Updates: Amazon Go Store, Qualcomm Partnership and Business Prime

Digital-POV: Amazon Updates: Amazon Go Store, Qualcomm...

News | Publiziert 26th October 2018

Mindshare Point of View: It’s been a week full of announcements from Amazon with the opening of a brand-new Amazon Go store in San Francisco, a partnership with Qualcomm for connected headphones and updates to the Business Prime offering.

Digital-POV: What’s New in OTT Streaming Services

Digital-POV: What’s New in OTT Streaming Services

News | Publiziert 19th October 2018

Mindshare Point of View: This week two new over-the-top streaming services have been announced. The first is Walmart’s video streaming arm, Vudu, which announced a partnership with MGM to create original content exclusively for Vudu along with plans to integrate shoppable ads on the streaming platform.

Digital-POV: Snapchat Originals

Digital-POV: Snapchat Originals

News | Publiziert 12th October 2018

Mindshare Point of View: Snap is launching ‘Snap Originals’ - a host of new original series as its first move into scripted programming.

Digital-POV: Magic Leap Is Here

Digital-POV: Magic Leap Is Here

News | Publiziert 12th October 2018

Mindshare Point of View: Earlier this year, Florida-based tech start-up Magic Leap raised $461m in second round funding, taking its combined funding to date to $2.3bn…all without releasing a product.

Digital-POV: Ads on WhatsApp

Digital-POV: Ads on WhatsApp

News | Publiziert 5th October 2018

Mindshare Point of View: This week, Facebook confirmed that ads would begin appearing on WhatsApp in the ‘Status’ feature from 2019. The ‘Status’ feature is similar to Stories on Instagram and Facebook, letting users upload Snapchat-style pics and videos that can be viewed for 24 hours.

Digital-POV: Google Search Updates 2018

Digital-POV: Google Search Updates 2018

News | Publiziert 28th September 2018

This week Google celebrated its 20th birthday and also announced a number of updates to its core search service - further advancing its visual search offerings and the ranking algorithm for Google Images. Key updates and features include: Google Discover, Stories, Google Lens and updates to the ranking algorithm.

Digital-POV Pinterest opens API to Third Party Influencers

Digital-POV Pinterest opens API to Third Party Influencers

News | Publiziert 21st September 2018

Mindshare Point of View: Pinterest is giving brands and influencers more reason to partner up on its platform by opening its content marketing API to third-party influencer marketing platforms, helping brands and influencers collaborate more effectively.

Digital-POV: Google Ads Exact Match Close Variants Update

Digital-POV: Google Ads Exact Match Close Variants Update

News | Publiziert 21st September 2018

Mindshare Point of View: Google recently announced another update to its Exact Match targeting, introducing close variants which will now include keywords with the same meaning.

Digital-POV: DMEXCO 2018

Digital-POV: DMEXCO 2018

News | Publiziert 14th September 2018

Mindshare Point of View: The European adtech industry descended on Cologne, Germany this week for the tenth annual DMEXCO (Digital Marketing Exposition and Conference). It has become one of the leading digital marketing events in Europe. Below are the key themes from 2018.

Digital-POV: Google Assistant is now Bilingual

Digital-POV: Google Assistant is now Bilingual

News | Publiziert 7th September 2018

Mindshare Point of View: Google Assistant now features multi language recognition making it even more useful for anyone living in a multilingual household.

Digital-POV: Firefox Anti-Tracking Feature

Digital-POV: Firefox Anti-Tracking Feature

News | Publiziert 7th September 2018

Mindshare Point of View: Firefox recently announced it will further protect user privacy by blocking tracking by default in version 63 of the browser launching October 23rd, giving users more control over what information they choose to share.

Digital-POV: Amazon’s New Ad-Supported Streaming Service

Digital-POV: Amazon’s New Ad-Supported Streaming Service

News | Publiziert 3rd September 2018

Mindshare Point of View: Amazon is planning to launch an ad-supported free video service for Fire TV users, according to a report from The Information, bolstering its advertising business further

Digital-POV: Aloha Facebook

Digital-POV: Aloha Facebook

News | Publiziert 24th August 2018

The Internet lit up with speculation this week as long time TechCrunch tipster Jane Manchun Wong revealed that code inside the Facebook and Messenger Android apps suggests that Facebook is developing its own speech recognition feature under the name ‘Aloha’ for both the Facebook and Messenger apps, as well as external hardware.

Digital-POV: Facebook Acquires Vidpresso

Digital-POV: Facebook Acquires Vidpresso

News | Publiziert 17th August 2018

This week, Facebook announced the purchase of Vidpresso, an interactive social video tool. However, They are not buying the company itself. Facebook aqcui-hired Vidpresso‘s seven-person team and purchased the technology with no financial details of the deal released.

Digital-POV: Amazon Merges Ad Business

Digital-POV: Amazon Merges Ad Business

News | Publiziert 10th August 2018

Mindshare Point of View: Amazon has announced that they are in the throes of streamlining their advertising vehicles to enable marketers to purchase campaigns from the same place, whether it’s a retailer selling their products directly on the site, or directly to its shoppers as thirdparty sellers.

Digital-POV: Facebook and Instagram Limits

Digital-POV: Facebook and Instagram Limits

News | Publiziert 3rd August 2018

Mindshare Point of View: Facebook has launched a new feature on Instagram and Facebook that allows users to monitor how much time they spend on both social media platforms, allowing them to set personal limits and restrictions.

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