Mindshare Point of View: Following the initial announcement in April, Snapchat has now officially rolled out unskippable six-second adverts called ‘Commercials’ on its platform to users watching content on the Discover and Shows channel.
Mindshare Point of View: The 3rd Annual Bing Partner Summit took place on May 3rd during which Corporate Vice President of Microsoft Advertising, Rik van der Kooi, revealed the Microsoft Audience Network powered by the Microsoft Graph.
Mindshare Point of View: Founded by AOL, DigitasLBi, Google/YouTube, Hulu, Microsoft and Yahoo in 2012, the NewFronts, is an annual week in the US ad calendar that aims to showcase the best digital content and content creators to brands and their media / marketing agencies.
Mindshare Point of View: Facebook hosted its annual global developer conference F8 in San Jose this week. The tech community gathered for two full days of sessions, workshops, product demos, and ‘facetime’ with Facebook’s product experts. Here are the most notable updates.
Mindshare Point of View: Google Maps has started testing the use of landmarks like fast food restaurants with well-known brand signage to help make its navigation cues and direction commands sound more natural.
Mindshare Point of View: This week Snapchat launched Shoppable AR, making it even easier for advertisers to sell goods through sponsored lenses. The new offering builds on Sponsored Lenses which came out in late-2015 and which let advertisers create branded filters, bringing product placements to selfies.
Mindshare Point of View: HQ Trivia, a live trivia-style game show app for mobile that is taking the world by storm has this week moved into the social space with the launch of a new feature called ‘Friends on HQ’.
Mindshare point of View: This week Google distributed its first voice-activated coupon offering customers $15 off Target purchases placed on Google Express through Google Assistant –through desktop, mobile or Google Assistant enabled devices.
Mindshare Point of View: In its never-ending desire to be at the forefront of all things search, Google has recently acquired GIF platform Tenor for an undisclosed amount and will integrate Tenor’s collection of animated images into its search platform.
Mindshare Point of View: This week, IBM introduced Watson Assistant, the first non-consumer facing smart assistant that will enable the first foray into the realm of virtual assistants for enterprises and brands and their products, enabling companies to create branded Assistants for their own products and services.
Mindshare Point of View: Google has launched ‘Shopping Actions’ as part of its growing battle with Amazon. It will feature Google Express, a universal cart that allows users to add and purchase products from a variety of retailers, with a single checkout.
Mindshare Point of View: YouTube are continuing their fight against questionable content by launching ‘information cues’ a feature that provides users and viewers with alternate viewpoints against videos containing conspiracy related content.
Mindshare Point of View: Florida-based tech startup Magic Leap has raised another $461m via Saudi Arabia’s sovereign wealth fund, the Public Investment Fund, taking its combined funding raised to date to $2.3bn, all without releasing a product.
Der Newsfeed von Facebook orientiert sich künftig wieder mehr an privaten Nutzern – dies verkündete Facebook ohne einen Starttermin für die Änderungen zu nennen. Was bei Privatpersonen für Freude sorgt, löst bei Marketingabteilungen Unsicherheit aus.
Es gibt eine digitale Schere in der Schweiz“ Mindshare Schweiz hat den Wandel von der klassischen hin zur Adaptive Medi-aagentur für digitale und klassische Medien erfolgreich gestaltet. Die in der ganzen Schweiz tätige Mindshare blickt nicht nur auf ein erfolgreiches 2017 zurück, sondern zieht eine positive Bilanz über die let
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