Google hosted its annual global marketing event Google Marketing Live in San Jose last week. This year Google merged the Marketing Next annual event with the Google Partner Summit to create the event - bringing together leading digital marketers from around the world for two full days of product innovation updates.
Mindshare POV: Earlier this week a self-described “technology leaker” tipped off tech blog TechCrunch to the discovery of Amazon logo image files in the coding of Snapchat app. Digging a little deeper, the code suggests an evolving integration between the two companies in the form of a visual product search feature.
Reports indicate that Snapchat is expanding and launching a new gaming platform in efforts to further enhance revenue streams and lengthen in-app usage and engagement. There is no official announcement but the offering is expected to launch later this year.
Mindshare POV: As we watch one of the last bastions of “appointment to view” TV, the FIFA World Cup, the coverage of the event is being disrupted, but not destroyed. Broadcasters that sign multi-million dollar deals for exclusive rights are having to adapt their approach to reach and engage audiences with relevant content across multiple channels.
Mindshare Point of View: Following last year’s well publicised brand safety issues, Google has announced several changes to its platforms to address the concerns raised by advertisers and agencies. This week, it announced the following changes:
Mindshare Point of View: E3 has been the premiere gaming event in the US since 1995. In its early years, thousands across the gaming industry came to see what was on the horizon in game development. Now it is three days of gaming madness open to the public. Well over 70,000 people attend in person.
Mindshare Mediabrunch: Mit Cultural Branding steigt Relevanz von Werbung Wer seine Marke richtig positionieren will, sollte sich mit „Cultural Branding“ beschäftigen. Denn statt Zielgruppen inflationär mit Markenwerten zu bespielen, sollten diese innerhalb ihres Wertesystems abgeholt werden. Dies das Fazit des Mindshare Mediabrunch, an dem rund...
Apple’s latest Safari update has introduced further privacy measures aimed at making users more aware of data that websites may be trying to access and ultimately giving them control over whether they are happy to share it.
Mindshare Point of View: Facebook has announced the launch of in-app header bidding via its Audience Network, enabling and supporting App publishers to include Facebook Audience Network inventory within mobile bidding auctions.
Mindshare Point of View: Google announced this week that they have added a full suite of audio inventory to DoubleClick Bid Manager (DBM); and advertisers can buy programmatic audio ad spots - in a variety of lengths, within Google Play Music, Spotify, Soundcloud, and TuneIn; with Pandora being added shortly.
Mindshare Point of View: Following the initial announcement in April, Snapchat has now officially rolled out unskippable six-second adverts called ‘Commercials’ on its platform to users watching content on the Discover and Shows channel.
Mindshare Point of View: The 3rd Annual Bing Partner Summit took place on May 3rd during which Corporate Vice President of Microsoft Advertising, Rik van der Kooi, revealed the Microsoft Audience Network powered by the Microsoft Graph.
Mindshare Point of View: Founded by AOL, DigitasLBi, Google/YouTube, Hulu, Microsoft and Yahoo in 2012, the NewFronts, is an annual week in the US ad calendar that aims to showcase the best digital content and content creators to brands and their media / marketing agencies.
Mindshare Point of View: Facebook hosted its annual global developer conference F8 in San Jose this week. The tech community gathered for two full days of sessions, workshops, product demos, and ‘facetime’ with Facebook’s product experts. Here are the most notable updates.
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