News

Digital-POV Pinterest opens API to Third Party Influencers

Digital-POV Pinterest opens API to Third Party Influencers

News | Publiziert 21st September 2018

Mindshare Point of View: Pinterest is giving brands and influencers more reason to partner up on its platform by opening its content marketing API to third-party influencer marketing platforms, helping brands and influencers collaborate more effectively.

Digital-POV: Google Ads Exact Match Close Variants Update

Digital-POV: Google Ads Exact Match Close Variants Update

News | Publiziert 21st September 2018

Mindshare Point of View: Google recently announced another update to its Exact Match targeting, introducing close variants which will now include keywords with the same meaning.

Digital-POV: DMEXCO 2018

Digital-POV: DMEXCO 2018

News | Publiziert 14th September 2018

Mindshare Point of View: The European adtech industry descended on Cologne, Germany this week for the tenth annual DMEXCO (Digital Marketing Exposition and Conference). It has become one of the leading digital marketing events in Europe. Below are the key themes from 2018.

Digital-POV: Google Assistant is now Bilingual

Digital-POV: Google Assistant is now Bilingual

News | Publiziert 7th September 2018

Mindshare Point of View: Google Assistant now features multi language recognition making it even more useful for anyone living in a multilingual household.

Digital-POV: Firefox Anti-Tracking Feature

Digital-POV: Firefox Anti-Tracking Feature

News | Publiziert 7th September 2018

Mindshare Point of View: Firefox recently announced it will further protect user privacy by blocking tracking by default in version 63 of the browser launching October 23rd, giving users more control over what information they choose to share.

Digital-POV: Amazon’s New Ad-Supported Streaming Service

Digital-POV: Amazon’s New Ad-Supported Streaming Service

News | Publiziert 3rd September 2018

Mindshare Point of View: Amazon is planning to launch an ad-supported free video service for Fire TV users, according to a report from The Information, bolstering its advertising business further

Digital-POV: Aloha Facebook

Digital-POV: Aloha Facebook

News | Publiziert 24th August 2018

The Internet lit up with speculation this week as long time TechCrunch tipster Jane Manchun Wong revealed that code inside the Facebook and Messenger Android apps suggests that Facebook is developing its own speech recognition feature under the name ‘Aloha’ for both the Facebook and Messenger apps, as well as external hardware.

Digital-POV: Facebook Acquires Vidpresso

Digital-POV: Facebook Acquires Vidpresso

News | Publiziert 17th August 2018

This week, Facebook announced the purchase of Vidpresso, an interactive social video tool. However, They are not buying the company itself. Facebook aqcui-hired Vidpresso‘s seven-person team and purchased the technology with no financial details of the deal released.

Digital-POV: Amazon Merges Ad Business

Digital-POV: Amazon Merges Ad Business

News | Publiziert 10th August 2018

Mindshare Point of View: Amazon has announced that they are in the throes of streamlining their advertising vehicles to enable marketers to purchase campaigns from the same place, whether it’s a retailer selling their products directly on the site, or directly to its shoppers as thirdparty sellers.

Digital-POV: Facebook and Instagram Limits

Digital-POV: Facebook and Instagram Limits

News | Publiziert 3rd August 2018

Mindshare Point of View: Facebook has launched a new feature on Instagram and Facebook that allows users to monitor how much time they spend on both social media platforms, allowing them to set personal limits and restrictions.

Digital-POV: Project Dragonfly

Digital-POV: Project Dragonfly

News | Publiziert 3rd August 2018

Mindshare Point of View: Google exited China in 2010 because it said it no longer wanted to offer a censored experience on Google.cn (Forbes says it was also because Google was behind Baidu in the market, with only a 31% market share compared to Baidu’s 67%).

Digital-POV: Q2 Earnings 2018

Digital-POV: Q2 Earnings 2018

News | Publiziert 27th July 2018

POV: Three FAAMG companies and Twitter reported earnings this week - it was a mixed bag of results.

Digital-POV: Prime Day 2018 Results

Digital-POV: Prime Day 2018 Results

News | Publiziert 27th July 2018

POV: Amazon held its fourth annual Prime Day on July 16th. A holiday created for its loyal Prime customer base (now 100 million and counting) enticing them with over 1 million deals, including hefty discounts on Amazon’s own Echo, Kindle and Fire devices. Here are the results from the epic day.

Digital-POV: Google Marketing Live 2018

Digital-POV: Google Marketing Live 2018

News | Publiziert 20th July 2018

Google hosted its annual global marketing event Google Marketing Live in San Jose last week. This year Google merged the Marketing Next annual event with the Google Partner Summit to create the event - bringing together leading digital marketers from around the world for two full days of product innovation updates.

Digital-POV: Snapchat Amazon Integration

Digital-POV: Snapchat Amazon Integration

News | Publiziert 13th July 2018

Mindshare POV: Earlier this week a self-described “technology leaker” tipped off tech blog TechCrunch to the discovery of Amazon logo image files in the coding of Snapchat app. Digging a little deeper, the code suggests an evolving integration between the two companies in the form of a visual product search feature.

Digital-POV: Prime Day 2018

Digital-POV: Prime Day 2018

News | Publiziert 13th July 2018

Mindshare POV: Prime Day returns on Monday, July 16th for its fourth year promising to be the largest grossing to date - having experienced an average growth rate (CAGR) of 60% from 2015-17.

Digital-POV: Snap to Launch Gaming Platform

Digital-POV: Snap to Launch Gaming Platform

News | Publiziert 6th July 2018

Reports indicate that Snapchat is expanding and launching a new gaming platform in efforts to further enhance revenue streams and lengthen in-app usage and engagement. There is no official announcement but the offering is expected to launch later this year.

Digital-POV: Broadcasters Shake Up World Cup Offerings

Digital-POV: Broadcasters Shake Up World Cup Offerings

News | Publiziert 2nd July 2018

Mindshare POV: As we watch one of the last bastions of “appointment to view” TV, the FIFA World Cup, the coverage of the event is being disrupted, but not destroyed. Broadcasters that sign multi-million dollar deals for exclusive rights are having to adapt their approach to reach and engage audiences with relevant content across multiple channels.

Digital-POV: Instagram Launch Instagram TV

Digital-POV: Instagram Launch Instagram TV

News | Publiziert 2nd July 2018

Mindshare Point of View: Instagram has launched ‘Instagram TV’ (IGTV), both a new in-app feature and standalone app. IGTV is set to rival YouTube and Snapchat as it joins the mobile-first video platforms.

Digital-POV: Google Invests In JD.com

Digital-POV: Google Invests In JD.com

News | Publiziert 22nd June 2018

Mindshare Point of View: Alphabet’s Google announced its agreement to invest $550M in Chinese e-commerce giant JD.com in efforts to broaden and expand its retail presence

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