Google has announced the launch of cloud gaming platform ‘Stadia’ at the Game Developers Conference in San Francisco. It has also launched a Wi-Fi enabled controller that connects to Stadia. Stadia, an evolution of Google’s beta ‘Project Stream’ run last year, is Google’s entry into the cloud-based games market.
Mindshare Point of View: Taking place March 8-12, in a city with the unofficial motto of ‘Keep Austin Weird,’ SXSW Interactive is not a usual advertising and media event. It’s one of the few events that explores everything from government issues, social activism, technology to entertainment, music and of course marketing.
Instagram has released a Branded Content ad format, designed for influencer activity and providing advertisers with additional functionality and visibility over reporting metrics. Previously only available to select partners, the product is now available to all advertisers.
Background: GSMA, the trade body that represents mobile network operators globally and the organiser of the Mobile World Congress, opened the doors on MWC 2019 in Barcelona on 25th February to 2,400 companies and nearly 150,000 attendees from around the world - the biggest dedicated mobile event in the world. Details and Implications: MWC 2019...
Facebook has announced that all existing and new ad campaigns will run with Campaign Budget Optimisation (CBO) from September 2019. Advertisers can currently allocate budget at Ad Set level, however, now budgets will be moved to Campaign level allowing Facebook’s algorithm to automatically distribute budget to the best performing Ad Sets.
Spotify recently announced the purchase of podcast firms Anchor and Gimlet and said that it has plans to spend up to $500m further on acquisitions. In a separate move, an update to its Terms and Conditions will start to see the termination of accounts and users that use ad blockers.
Mindshare PoV: Facebook has announced plans to integrate the messaging infrastructure of its hugely popular services WhatsApp, Instagram and Facebook Messenger into a singular product intended to deliver “the best messaging experiences”.
The constructive journalism movement set to gain even more awareness Geneva, Switzerland, 18th of January 2019 – Constructive journalism gains wider industry resonance as Mindshare Denmark picks up Constructive Institute for one of their pro-bono media project in 2019, prompting a global campaign for awareness. The constructive journalism...
The Coalition for Better Ads (CBA), formed by trade associations and advertising companies to improve consumer experience of online advertising, has announced that it will expand the Better Ads Standards for desktop and mobile web to all countries and regions worldwide. Here are the changes you need to look out for.
Mindshare Point of View: The Consumer Electronics Show took place in Las Vegas this week, drawing the world’s leading consumer technology brands, all showing off their latest and greatest inventions. From 5G everything and smart cities to beauty trends, brands brought their biggest, fastest, and most connected projects to the CES showroom.
Apple kicked off the New Year by announcing a new single-day spending record on the App Store, which was good news for the tech giant since the share price had taken a bashing after revealing weak sales in China.
GroupM has updated its 2018 and 2019 ad investment forecasts, slightly downgrading 2018 growth expectations from 4.5% to 4.3% and adjusting 2019 growth projections from 3.9% to 3.6%, with total new investment anticipated to reach $19bn instead of the $23bn earlier predicted.
Mindshare Point of View: a round-up of ‘Cyber Week’ in the US. Cyber Week’ started early in the US with sales and pre-sales events starting as early as the Wednesday before Thanksgiving. The seasonal six-day kick-off (Wednesday-Cyber Monday) to the 2018 holiday shopping season set new retail records in 2018.
YouTube is disrupting its pre-roll advertising model by testing out a new ‘ad pod’ format: a stacked pre-roll unit that will replace some desktop mid-roll ads.
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