News

POV: Amazon Prime Day 2019

POV: Amazon Prime Day 2019

News | Publiziert 19th July 2019

Amazon’s Prime Day was back for 2019 bigger, longer and with a relentless drive to change the face of commerce. Stretching across both Monday and Tuesday this week, countless retail sites countered Amazon’s charge, or surfed the wave of retail frenzy it created, by offering 48 hours of deals in response.

Digital-POV: Twitter and Pinterest's New Ad Offerings 2019

Digital-POV: Twitter and Pinterest's New Ad Offerings 2019

News | Publiziert 12th July 2019

In a bid to attract more brands and advertisers to its platform Twitter has launched ArtHouse - a new content studio helping marketers to create ‘Twitter-first’ content. Pinterest is also wooing the advertising community by introducing new suite of video advertising services that give brands new abilities to feature and track videos.

POV: Prime Day 2019 Preview

POV: Prime Day 2019 Preview

News | Publiziert 5th July 2019

Background: On July 15th Prime Day returns for its fifth year to offer members access to millions of heavily discounted products. However, the pre-event offers and emails have already begun. This year the event stretches over 48 hours and will take place in 18 countries, with the U.A.E joining the party and providing a gateway to broader...

POV: Instagram Explore Ads

POV: Instagram Explore Ads

News | Publiziert 28th June 2019

Background: Instagram has revamped its Explore page to feature a new format of ad and has introduced larger format posts that give preference to e-commerce and video content. Details and Implications: Within the Explore page, a user can now tap on a post to see a full-screen version. Instagram will then give users a contextual feed of similar...

Mindshare named Cannes Lions Media Network of the Year

Mindshare named Cannes Lions Media Network of the Year

News | Publiziert 25th June 2019

Mindshare named Cannes Lions Media Network of the Year

POV: Facebook Libra

POV: Facebook Libra

News | Publiziert 21st June 2019

Either it is the end of banking and credit cards as we know it, or it is the latest hyperbole blockchain release – depending on your point of view. One thing you cannot deny is that Facebook’s launch of Libra is a gamechanger and another step by Facebook to diversify its business model.

POV: Mary Meeker Future of the Internet Report 2019

POV: Mary Meeker Future of the Internet Report 2019

News | Publiziert 14th June 2019

Mindshare Point of View: Mary Meeker’s ‘Future of the Internet’ report for 2019 is out - and as usual it is packed full of insights and stats that show the continuing growth of the digital economy.

POV: Apple WWDC 2019

POV: Apple WWDC 2019

News | Publiziert 7th June 2019

Mindshare POV: This week Apple held its annual Worldwide Developer Conference (WWDC). As expected, Apple’s announcements focused on Operating System updates but also had a focus on privacy.

POV: Facebook Interactive Ads

POV: Facebook Interactive Ads

News | Publiziert 31st May 2019

Facebook is bringing interactive playable ads to its Audience Network. In August last year Facebook launched a new ad format that lives in the Facebook news feed and allows users to trial ‘lite’ versions of mobile games before downloading.

Mindshare Schweiz baut ihre strategische Kapazität aus

Mindshare Schweiz baut ihre strategische Kapazität aus

News | Publiziert 27th May 2019

Mindshare Schweiz baut ihre strategische Kapaziät aus

POV: Amazon Looks to Buy Sizmek

POV: Amazon Looks to Buy Sizmek

News | Publiziert 24th May 2019

Bloomberg reports that Amazon is finalising a deal to buy ad-serving tech company Sizmek.

POV: Google’s New Ad Formats

POV: Google’s New Ad Formats

News | Publiziert 17th May 2019

Google unveiled a new suite of advertising products at the annual Google Marketing live conference in San Francisco this week. Announcements include a new set of visual ad formats for retailers on Gmail, Google Images, YouTube App, Google Assistant and more.

POV: Google I/O Conference 2019

POV: Google I/O Conference 2019

News | Publiziert 10th May 2019

Google’s annual developer conference – Google I/O – was held in Mountain View last week. With a slew of new devices and services, here are the key updates.

POV: Facebook F8 Developer Conference 2019

POV: Facebook F8 Developer Conference 2019

News | Publiziert 3rd May 2019

Mindshare Point of View: Facebook hosted its global developer conference ‘F8” in San Jose this week, gathering more than 5,000 developers, creators and entrepreneurs from around the world to talk about the future of technology and Facebook’s plans.

Digital-POV: Q1 2019 Earnings

Digital-POV: Q1 2019 Earnings

News | Publiziert 26th April 2019

Mindshare Point of View: Snap, Twitter, Facebook and Amazon all reported results this week. Here’s what you need to know.

Digital-POV: Facebook Voice Assistant

Digital-POV: Facebook Voice Assistant

News | Publiziert 23rd April 2019

Mindshare Point of View: Facebook is working on a new voice assistant to rival Alexa, Siri and Google Assistant. The story, was broken by CNBC and later confirmed by a Facebook spokesperson in an email to Reuters.

Digital-POV: Facebook Brand Safety: Inventory Filters

Digital-POV: Facebook Brand Safety: Inventory Filters

News | Publiziert 12th April 2019

Facebook has introduced a new brand safety update and a new set of ‘inventory filter’ controls for advertising that appears within placements outside the social newsfeed across Instant Articles, Audience Network and Facebook in-stream video.

POV: Snap Inc’s First Partner Summit

POV: Snap Inc’s First Partner Summit

News | Publiziert 5th April 2019

Snap Inc.’s first Partner Summit took place on April 4th in California, where the Snapchat parent company released a variety of features, products and updates to its platform.

POV: EU Article 13 Copyright Laws

POV: EU Article 13 Copyright Laws

News | Publiziert 29th March 2019

The European Parliament has adopted a new Copyright Directive. It is one of the most debated and lobbied proposals in the history of the EU due to two specific Articles - #11 and #13.

POV: Apple Event 2019

POV: Apple Event 2019

News | Publiziert 29th March 2019

This week, Apple presented its Spring “Apple Event”. While previous “Events” have historically focused on product releases/updates in the Fall/Autumn, Apple took a cue from the traditional broadcast market to showcase its announcements in content development, subscription services and Apple Pay prior to the upfront season.

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