News

POV: Legalised Sports Betting

POV: Legalised Sports Betting

News | Publiziert 25th May 2018

Mindshare Point of View: Now that the U.S. Supreme Court has overturned prior restrictions, individual states have the option to legalise sports gambling.

Digital-POV: Amazon Launches New App for Sellers

Digital-POV: Amazon Launches New App for Sellers

News | Publiziert 25th May 2018

Mindshare Point of View: Amazon recently launched Marketplace, an app store made for professional third-party sellers to further enable them to continue to sell products smoothly

Digital-POV: Snapchat’s 6 Second Unskippable Ads

Digital-POV: Snapchat’s 6 Second Unskippable Ads

News | Publiziert 18th May 2018

Mindshare Point of View: Following the initial announcement in April, Snapchat has now officially rolled out unskippable six-second adverts called ‘Commercials’ on its platform to users watching content on the Discover and Shows channel.

Digital-POV: Microsoft Audience Network

Digital-POV: Microsoft Audience Network

News | Publiziert 11th May 2018

Mindshare Point of View: The 3rd Annual Bing Partner Summit took place on May 3rd during which Corporate Vice President of Microsoft Advertising, Rik van der Kooi, revealed the Microsoft Audience Network powered by the Microsoft Graph.

Digital-POV: NewFronts 2018

Digital-POV: NewFronts 2018

News | Publiziert 11th May 2018

Mindshare Point of View: Founded by AOL, DigitasLBi, Google/YouTube, Hulu, Microsoft and Yahoo in 2012, the NewFronts, is an annual week in the US ad calendar that aims to showcase the best digital content and content creators to brands and their media / marketing agencies.

Digital-POV: Snap Inc. Q1 results

Digital-POV: Snap Inc. Q1 results

News | Publiziert 4th May 2018

Mindshare Point of View: Snap Inc. released its Q1 earnings this week.

Digital-POV: Facebook – F8 Developer Conference 2018

Digital-POV: Facebook – F8 Developer Conference 2018

News | Publiziert 4th May 2018

Mindshare Point of View: Facebook hosted its annual global developer conference F8 in San Jose this week. The tech community gathered for two full days of sessions, workshops, product demos, and ‘facetime’ with Facebook’s product experts. Here are the most notable updates.

Digital-POV: Digital Platforms Q1 Results

Digital-POV: Digital Platforms Q1 Results

News | Publiziert 27th April 2018

Mindshare Point of View: Facebook, Alphabet, Twitter and Amazon all announced Q1 earnings results this week.

Digital-POV: Google Maps Uses Landmarks For Directions

Digital-POV: Google Maps Uses Landmarks For Directions

News | Publiziert 27th April 2018

Mindshare Point of View: Google Maps has started testing the use of landmarks like fast food restaurants with well-known brand signage to help make its navigation cues and direction commands sound more natural.

POV: Snapchat’s Shoppable AR

POV: Snapchat’s Shoppable AR

News | Publiziert 20th April 2018

Mindshare Point of View: This week Snapchat launched Shoppable AR, making it even easier for advertisers to sell goods through sponsored lenses. The new offering builds on Sponsored Lenses which came out in late-2015 and which let advertisers create branded filters, bringing product placements to selfies.

POV: HQ Trivia Rakes in Both Consumers and Advertisers

POV: HQ Trivia Rakes in Both Consumers and Advertisers

News | Publiziert 13th April 2018

Mindshare Point of View: HQ Trivia, a live trivia-style game show app for mobile that is taking the world by storm has this week moved into the social space with the launch of a new feature called ‘Friends on HQ’.

Digital-POV: Google’s First Voice Activated Coupon

Digital-POV: Google’s First Voice Activated Coupon

News | Publiziert 6th April 2018

Mindshare point of View: This week Google distributed its first voice-activated coupon offering customers $15 off Target purchases placed on Google Express through Google Assistant –through desktop, mobile or Google Assistant enabled devices.

Digital-POV: Google Acquires Tenor

Digital-POV: Google Acquires Tenor

News | Publiziert 29th March 2018

Mindshare Point of View: In its never-ending desire to be at the forefront of all things search, Google has recently acquired GIF platform Tenor for an undisclosed amount and will integrate Tenor’s collection of animated images into its search platform.

POV: There’s A New Assistant in Town: IBM’s Watson Assistant

POV: There’s A New Assistant in Town: IBM’s Watson Assistant

News | Publiziert 23rd March 2018

Mindshare Point of View: This week, IBM introduced Watson Assistant, the first non-consumer facing smart assistant that will enable the first foray into the realm of virtual assistants for enterprises and brands and their products, enabling companies to create branded Assistants for their own products and services.

Digital-POV: Google Launches Shopping Actions to Compete with Amazon

Digital-POV: Google Launches Shopping Actions to Compete...

News | Publiziert 23rd March 2018

Mindshare Point of View: Google has launched ‘Shopping Actions’ as part of its growing battle with Amazon. It will feature Google Express, a universal cart that allows users to add and purchase products from a variety of retailers, with a single checkout.

Digital-POV: SXSW Interactive 2018

Digital-POV: SXSW Interactive 2018

News | Publiziert 16th March 2018

Mindshare Point of View: SXSW Interactive is far from your ordinary marketing conference; it is perhaps the only event out there that examines the impact of technology on society from every angle.

Digital-POV: YouTube launches Information Cues

Digital-POV: YouTube launches Information Cues

News | Publiziert 16th March 2018

Mindshare Point of View: YouTube are continuing their fight against questionable content by launching ‘information cues’ a feature that provides users and viewers with alternate viewpoints against videos containing conspiracy related content.

Digital-POV: Mixed Reality Startup, Magic Leap Raises Additional $461M In Funding

Digital-POV: Mixed Reality Startup, Magic Leap Raises...

News | Publiziert 12th March 2018

Mindshare Point of View: Florida-based tech startup Magic Leap has raised another $461m via Saudi Arabia’s sovereign wealth fund, the Public Investment Fund, taking its combined funding raised to date to $2.3bn, all without releasing a product.

Neue Spielregeln für Firmen und Facebook

Neue Spielregeln für Firmen und Facebook

News | Publiziert 7th March 2018

Der Newsfeed von Facebook orientiert sich künftig wieder mehr an privaten Nutzern – dies verkündete Facebook ohne einen Starttermin für die Änderungen zu nennen. Was bei Privatpersonen für Freude sorgt, löst bei Marketingabteilungen Unsicherheit aus.

Es gibt eine digitale Schere in der Schweiz

Es gibt eine digitale Schere in der Schweiz

News | Publiziert 5th March 2018

Es gibt eine digitale Schere in der Schweiz“ Mindshare Schweiz hat den Wandel von der klassischen hin zur Adaptive Medi-aagentur für digitale und klassische Medien erfolgreich gestaltet. Die in der ganzen Schweiz tätige Mindshare blickt nicht nur auf ein erfolgreiches 2017 zurück, sondern zieht eine positive Bilanz über die let

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