12th April 2024

Weekly Prompt: YouTube Introduces Shopping Collections and More

YouTube adds new shopping tools for creators: enhancing content and commerce

YouTube is introducing new shopping features that enable creators to curate shoppable collections, plan videos more effectively, and monetize older content swiftly to increase product discovery and encourage more purchases within the app.

One of these features, "Shopping Collections," allows creators to handpick products from their favourite brands, organized around specific themes like everyday makeup or capsule wardrobes. These collections seamlessly integrate into the creator's product list, Store tab, and video descriptions, enhancing viewer access to featured items.

Initially accessible on the Studio app for mobile devices, YouTube plans to expand this functionality to desktop users soon, ensuring broader accessibility across different platforms.

In addition to Shopping Collections, YouTube is introducing the Affiliate Hub, providing creators with a centralized platform to manage affiliate marketing partnerships and track performance. This hub simplifies the process of finding the latest shopping partners, commission rates, promo codes, and requesting samples from brands.

These tools aim to assist creators in planning their next shoppable video while fostering connections with potential brand partners.

Lastly, YouTube is also integrating Fourthwall, a creator-shopping service, into its platform. FourthWall enables creators to embed interactive shopping experiences directly into their videos, seamlessly incorporating product links for viewer purchases without disrupting their viewing experience. This feature aims to enhance engagement, offering viewers a more immersive shopping journey within the content they enjoy.

Sources: MediaPost, Social Media Today, TechCrunch

Additional prompts

Instagram will soon show Notes on user profiles, to help boost engagement with conversation starters. These profile Notes allow users to share updates or thoughts, while connections can leave Notes on friends' profiles to prompt interaction. Read more

Meta has announced updates for Messenger, including shared albums, so you can collaborate with group chat members on visual collections, the return of QR codes to connect and HD photos. Read more

TikTok is reportedly working on a new feature that would allow brands to utilize virtual influencers to promote and sell their products through videos and live-streams within the app. Read more

WhatsApp is testing Meta AI, its large language model-powered chatbot, with users in India and some other markets, signalling its intentions to tap the massive user base to scale its AI offerings. Read more

Mindshare Global
    Mindshare Global