Amazon’s Prime Day was back for 2019 bigger, longer and with a relentless drive to change the face of commerce. Stretching across both Monday and Tuesday this week, countless retail sites countered Amazon’s charge, or surfed the wave of retail frenzy it created, by offering 48 hours of deals in response.
In a bid to attract more brands and advertisers to its platform Twitter has launched ArtHouse - a new content studio helping marketers to create ‘Twitter-first’ content. Pinterest is also wooing the advertising community by introducing new suite of video advertising services that give brands new abilities to feature and track videos.
Background: On July 15th Prime Day returns for its fifth year to offer members access to millions of heavily discounted products. However, the pre-event offers and emails have already begun. This year the event stretches over 48 hours and will take place in 18 countries, with the U.A.E joining the party and providing a gateway to broader...
Background: Instagram has revamped its Explore page to feature a new format of ad and has introduced larger format posts that give preference to e-commerce and video content. Details and Implications: Within the Explore page, a user can now tap on a post to see a full-screen version. Instagram will then give users a contextual feed of similar...
Mindshare partnered with Cannes Lions this week to launch Young Lions Week - a dedicated stream of content and experiences designed for young talent at Cannes.
Either it is the end of banking and credit cards as we know it, or it is the latest hyperbole blockchain release – depending on your point of view. One thing you cannot deny is that Facebook’s launch of Libra is a gamechanger and another step by Facebook to diversify its business model.
Initial Neuro Research Examines Where Audio Trumps Visual—And the Implications for Brands NEW YORK—June 17, 2019—There are numerous steadfast rules for media and marketing, long held by the industry as a matter of common sense. Mindshare’s NeuroLab is here to bust them. By challenging long-held marketer assumptions around ad creative,...
Mindshare Point of View: Mary Meeker’s ‘Future of the Internet’ report for 2019 is out - and as usual it is packed full of insights and stats that show the continuing growth of the digital economy.
Mindshare Dominates Festival Of Media Global Awards 2019 Taking Network, Agency and Campaign of the Year
Mindshare, the media agency network that is part of WPP, dominated the Festival of Media Global Awards 2019 bringing home a total of 29 awards including: 7 Gold, 8 Silver, 10 Bronze, the Special Award for Best Adtech/Martech, Campaign of the Year, Agency of the Year and Agency Network of the Year.
Google unveiled a new suite of advertising products at the annual Google Marketing live conference in San Francisco this week. Announcements include a new set of visual ad formats for retailers on Gmail, Google Images, YouTube App, Google Assistant and more.
Mindshare Point of View: Facebook hosted its global developer conference ‘F8” in San Jose this week, gathering more than 5,000 developers, creators and entrepreneurs from around the world to talk about the future of technology and Facebook’s plans.
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