POV: Amazon Prime Day 2019

POV: Amazon Prime Day 2019

News | Posted 19th July 2019

Amazon’s Prime Day was back for 2019 bigger, longer and with a relentless drive to change the face of commerce. Stretching across both Monday and Tuesday this week, countless retail sites countered Amazon’s charge, or surfed the wave of retail frenzy it created, by offering 48 hours of deals in response.

POV: Twitter and Pinterest's New Ad Offerings 2019

POV: Twitter and Pinterest's New Ad Offerings 2019

News | Posted 12th July 2019

In a bid to attract more brands and advertisers to its platform Twitter has launched ArtHouse - a new content studio helping marketers to create ‘Twitter-first’ content. Pinterest is also wooing the advertising community by introducing new suite of video advertising services that give brands new abilities to feature and track videos.

POV: Prime Day 2019 Preview

POV: Prime Day 2019 Preview

News | Posted 5th July 2019

Background: On July 15th Prime Day returns for its fifth year to offer members access to millions of heavily discounted products. However, the pre-event offers and emails have already begun. This year the event stretches over 48 hours and will take place in 18 countries, with the U.A.E joining the party and providing a gateway to broader...

POV: Instagram Explore Ads

POV: Instagram Explore Ads

News | Posted 28th June 2019

Background: Instagram has revamped its Explore page to feature a new format of ad and has introduced larger format posts that give preference to e-commerce and video content. Details and Implications: Within the Explore page, a user can now tap on a post to see a full-screen version. Instagram will then give users a contextual feed of similar...

Mindshare named Cannes Lions Media Network of the Year

Mindshare named Cannes Lions Media Network of the Year

News | Posted 20th June 2019

Mindshare named Cannes Lions Media Network of the Year

Mindshare partnered with Cannes Lions this week to launch Young Lions Week

Mindshare partnered with Cannes Lions this week to launch...

News | Posted 20th June 2019

Mindshare partnered with Cannes Lions this week to launch Young Lions Week - a dedicated stream of content and experiences designed for young talent at Cannes.

POV: Facebook Libra

POV: Facebook Libra

News | Posted 20th June 2019

Either it is the end of banking and credit cards as we know it, or it is the latest hyperbole blockchain release – depending on your point of view. One thing you cannot deny is that Facebook’s launch of Libra is a gamechanger and another step by Facebook to diversify its business model.

Mindshare U.S. launches Neurolab to bust media and marketing myths

Mindshare U.S. launches Neurolab to bust media and...

News | Posted 17th June 2019

Initial Neuro Research Examines Where Audio Trumps Visual—And the Implications for Brands NEW YORK—June 17, 2019—There are numerous steadfast rules for media and marketing, long held by the industry as a matter of common sense. Mindshare’s NeuroLab is here to bust them. By challenging long-held marketer assumptions around ad creative,...

POV: Mary Meeker Future of the Internet Report 2019

POV: Mary Meeker Future of the Internet Report 2019

News | Posted 14th June 2019

Mindshare Point of View: Mary Meeker’s ‘Future of the Internet’ report for 2019 is out - and as usual it is packed full of insights and stats that show the continuing growth of the digital economy.

POV: Apple WWDC 2019

POV: Apple WWDC 2019

News | Posted 7th June 2019

Mindshare POV: This week Apple held its annual Worldwide Developer Conference (WWDC). As expected, Apple’s announcements focused on Operating System updates but also had a focus on privacy.

POV: Facebook Interactive Ads

POV: Facebook Interactive Ads

News | Posted 31st May 2019

Facebook is bringing interactive playable ads to its Audience Network. In August last year Facebook launched a new ad format that lives in the Facebook news feed and allows users to trial ‘lite’ versions of mobile games before downloading.

POV: Amazon Looks to Buy Sizmek

POV: Amazon Looks to Buy Sizmek

News | Posted 24th May 2019

Bloomberg reports that Amazon is finalising a deal to buy ad-serving tech company Sizmek.

Mindshare Dominates Festival Of Media Global Awards 2019 Taking Network, Agency and Campaign of the Year

Mindshare Dominates Festival Of Media Global Awards 2019...

News | Posted 23rd May 2019

Mindshare, the media agency network that is part of WPP, dominated the Festival of Media Global Awards 2019 bringing home a total of 29 awards including: 7 Gold, 8 Silver, 10 Bronze, the Special Award for Best Adtech/Martech, Campaign of the Year, Agency of the Year and Agency Network of the Year.

POV: Google’s New Ad Formats

POV: Google’s New Ad Formats

News | Posted 17th May 2019

Google unveiled a new suite of advertising products at the annual Google Marketing live conference in San Francisco this week. Announcements include a new set of visual ad formats for retailers on Gmail, Google Images, YouTube App, Google Assistant and more.

Mindshare POV: Google I/O Conference 2019

Mindshare POV: Google I/O Conference 2019

News | Posted 10th May 2019

Google’s annual developer conference – Google I/O – was held in Mountain View last week. With a slew of new devices and services, here are the key updates.

POV: Facebook F8 Developer Conference 2019

POV: Facebook F8 Developer Conference 2019

News | Posted 3rd May 2019

Mindshare Point of View: Facebook hosted its global developer conference ‘F8” in San Jose this week, gathering more than 5,000 developers, creators and entrepreneurs from around the world to talk about the future of technology and Facebook’s plans.

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