POV: Google’s New Ad Formats

POV: Google’s New Ad Formats

News | Posted 17th May 2019

Google unveiled a new suite of advertising products at the annual Google Marketing live conference in San Francisco this week. Announcements include a new set of visual ad formats for retailers on Gmail, Google Images, YouTube App, Google Assistant and more.

Mindshare POV: Google I/O Conference 2019

Mindshare POV: Google I/O Conference 2019

News | Posted 10th May 2019

Google’s annual developer conference – Google I/O – was held in Mountain View last week. With a slew of new devices and services, here are the key updates.

POV: Facebook F8 Developer Conference 2019

POV: Facebook F8 Developer Conference 2019

News | Posted 3rd May 2019

Mindshare Point of View: Facebook hosted its global developer conference ‘F8” in San Jose this week, gathering more than 5,000 developers, creators and entrepreneurs from around the world to talk about the future of technology and Facebook’s plans.

POV: Q1 2019 Earnings

POV: Q1 2019 Earnings

News | Posted 26th April 2019

Mindshare Point of View: Snap, Twitter, Facebook and Amazon all reported results this week. Here’s what you need to know.

POV: Facebook Voice Assistant

POV: Facebook Voice Assistant

News | Posted 18th April 2019

Mindshare Point of View: Facebook is working on a new voice assistant to rival Alexa, Siri and Google Assistant. The story, was broken by CNBC and later confirmed by a Facebook spokesperson in an email to Reuters.

THE MENTORSHIP GAP: NEW RESEARCH FROM MINDSHARE U.S. HIGHLIGHTS OPPORTUNITIES IN THE WORKPLACE

THE MENTORSHIP GAP: NEW RESEARCH FROM MINDSHARE U.S....

News | Posted 17th April 2019

NEW YORK—April 16, 2019—The past few weeks have brought forward countless news stories, research, and features around the gender pay gap in the U.S. And now new data from Mindshare U.S.highlights some of the other critical areas in the workplace where there’s a gender gap in opportunities and benefits.

POV: Facebook Brand Safety: Inventory Filters

POV: Facebook Brand Safety: Inventory Filters

News | Posted 12th April 2019

Facebook has introduced a new brand safety update and a new set of ‘inventory filter’ controls for advertising that appears within placements outside the social newsfeed across Instant Articles, Audience Network and Facebook in-stream video.

Mindshare Shortlists At The I-COM Data Creativity Awards

Mindshare Shortlists At The I-COM Data Creativity Awards

News | Posted 11th April 2019

Mindshare, the global media agency that is part of WPP, has received 5 shortlists at the I-COM Data Creativity Awards 2019.

POV: Snap Inc’s First Partner Summit

POV: Snap Inc’s First Partner Summit

News | Posted 5th April 2019

Snap Inc.’s first Partner Summit took place on April 4th in California, where the Snapchat parent company released a variety of features, products and updates to its platform.

MINDSHARE LEADS FESTIVAL OF MEDIA GLOBAL SHORTLIST

MINDSHARE LEADS FESTIVAL OF MEDIA GLOBAL SHORTLIST

News | Posted 5th April 2019

Mindshare China is the most shortlisted agency office at the Festival of Media Global Awards 2019 with 15 entries.

POV: EU Copyright Directive

POV: EU Copyright Directive

News | Posted 28th March 2019

The European Parliament has adopted a new Copyright Directive. It is one of the most debated and lobbied proposals in the history of the EU due to two specific Articles - #11 and #13.

POV: Apple Event 2019

POV: Apple Event 2019

News | Posted 28th March 2019

This week, Apple presented its Spring “Apple Event”. While previous “Events” have historically focused on product releases/updates in the Fall/Autumn, Apple took a cue from the traditional broadcast market to showcase its announcements in content development, subscription services and Apple Pay prior to the upfront season.

POV: Google's Stadia

POV: Google's Stadia

News | Posted 22nd March 2019

Google has announced the launch of cloud gaming platform ‘Stadia’ at the Game Developers Conference in San Francisco. It has also launched a Wi-Fi enabled controller that connects to Stadia. Stadia, an evolution of Google’s beta ‘Project Stream’ run last year, is Google’s entry into the cloud-based games market.

POV: ITP2.1

POV: ITP2.1

News | Posted 15th March 2019

Mindshare Point of View: Apple has released the latest specifications of its Safari tracking controls called ITP2.1 (aka Intelligent Tracking Prevention - part of WebKit, which is the open source browser engine that powers Safari).

POV: SXSW Interactive 2019

POV: SXSW Interactive 2019

News | Posted 15th March 2019

Mindshare Point of View: Taking place March 8-12, in a city with the unofficial motto of ‘Keep Austin Weird,’ SXSW Interactive is not a usual advertising and media event. It’s one of the few events that explores everything from government issues, social activism, technology to entertainment, music and of course marketing.

POV: Instagram's New Branded Content Ad Units

POV: Instagram's New Branded Content Ad Units

News | Posted 8th March 2019

Instagram has released a Branded Content ad format, designed for influencer activity and providing advertisers with additional functionality and visibility over reporting metrics. Previously only available to select partners, the product is now available to all advertisers.

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