E3 2018

E3 2018

News | Posted 15th June 2018

Mindshare Point of View: E3 has been the premiere gaming event in the US since 1995. In its early years, thousands across the gaming industry came to see what was on the horizon in game development. Now it is three days of gaming madness open to the public. Well over 70,000 people attend in person.

POV: Facebook Launches In-App Header Bidding

POV: Facebook Launches In-App Header Bidding

News | Posted 8th June 2018

Mindshare Point of View: Facebook has announced the launch of in-app header bidding via its Audience Network, enabling and supporting App publishers to include Facebook Audience Network inventory within mobile bidding auctions.

POV: Apple’s Safari Update Introduces Further Privacy Measures

POV: Apple’s Safari Update Introduces Further Privacy...

News | Posted 8th June 2018

Apple’s latest Safari update has introduced further privacy measures aimed at making users more aware of data that websites may be trying to access and ultimately giving them control over whether they are happy to share it.

POV: Google Launches Programmatic Audio Ads

POV: Google Launches Programmatic Audio Ads

News | Posted 1st June 2018

Mindshare Point of View: Google announced this week that they have added a full suite of audio inventory to DoubleClick Bid Manager (DBM); and advertisers can buy programmatic audio ad spots - in a variety of lengths, within Google Play Music, Spotify, Soundcloud, and TuneIn; with Pandora being added shortly.

POV: Amazon Launches New App for Sellers

POV: Amazon Launches New App for Sellers

News | Posted 25th May 2018

Mindshare Point of View: Amazon recently launched Marketplace, an app store made for professional third-party sellers to further enable them to continue to sell products smoothly

POV: Legalised Sports Betting

POV: Legalised Sports Betting

News | Posted 25th May 2018

Mindshare Point of View: Now that the U.S. Supreme Court has overturned prior restrictions, individual states have the option to legalise sports gambling.

POV: Snapchat’s 6 Second Unskippable Ads

POV: Snapchat’s 6 Second Unskippable Ads

News | Posted 18th May 2018

Mindshare Point of View: Following the initial announcement in April, Snapchat has now officially rolled out unskippable six-second adverts called ‘Commercials’ on its platform to users watching content on the Discover and Shows channel.

POV: NewFronts 2018

POV: NewFronts 2018

News | Posted 11th May 2018

Mindshare Point of View: Founded by AOL, DigitasLBi, Google/YouTube, Hulu, Microsoft and Yahoo in 2012, the NewFronts, is an annual week in the US ad calendar that aims to showcase the best digital content and content creators to brands and their media / marketing agencies.

POV: Microsoft Audience Network

POV: Microsoft Audience Network

News | Posted 11th May 2018

Mindshare Point of View: The 3rd Annual Bing Partner Summit took place on May 3rd during which Corporate Vice President of Microsoft Advertising, Rik van der Kooi, revealed the Microsoft Audience Network powered by the Microsoft Graph.

BP appoints WPP as its preferred global partner

BP appoints WPP as its preferred global partner

News | Posted 9th May 2018

BP appoints WPP as its preferred global partner

POV: Facebook – F8 Developer Conference 2018

POV: Facebook – F8 Developer Conference 2018

News | Posted 4th May 2018

Mindshare Point of View: Facebook hosted its annual global developer conference F8 in San Jose this week. The tech community gathered for two full days of sessions, workshops, product demos, and ‘facetime’ with Facebook’s product experts. Here are the most notable updates.

POV: Snap Inc. Q1 results

POV: Snap Inc. Q1 results

News | Posted 4th May 2018

Mindshare Point of View: Snap Inc. released its Q1 earnings this week.

POV: Google Maps Uses Landmarks For Directions

POV: Google Maps Uses Landmarks For Directions

News | Posted 27th April 2018

Mindshare Point of View: Google Maps has started testing the use of landmarks like fast food restaurants with well-known brand signage to help make its navigation cues and direction commands sound more natural.

POV: Digital Platforms Q1 Results

POV: Digital Platforms Q1 Results

News | Posted 27th April 2018

Mindshare Point of View: Facebook, Alphabet, Twitter and Amazon all announced Q1 earnings results this week.

POV: Snapchat’s Shoppable AR

POV: Snapchat’s Shoppable AR

News | Posted 20th April 2018

Mindshare Point of View: This week Snapchat launched Shoppable AR, making it even easier for advertisers to sell goods through sponsored lenses. The new offering builds on Sponsored Lenses which came out in late-2015 and which let advertisers create branded filters, bringing product placements to selfies.

POV: HQ Trivia Rakes in Both Consumers and Advertisers

POV: HQ Trivia Rakes in Both Consumers and Advertisers

News | Posted 13th April 2018

Mindshare Point of View: HQ Trivia, a live trivia-style game show app for mobile that is taking the world by storm has this week moved into the social space with the launch of a new feature called ‘Friends on HQ’.

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