Digital to Capture 95% of Growth in 2018 and 99% in 2019; Highlighting Need for Better Digital Measurement

NEW YORK—June 19, 2018—Mindshare North America, the global media agency network that’s part of WPP, today announced two new c-level appointments to its leadership team as part of the agency’s evolution in how it solves clients’ business challenges and drives long-term brand growth.

Mindshare Point of View: E3 has been the premiere gaming event in the US since 1995. In its early years, thousands across the gaming industry came to see what was on the horizon in game development. Now it is three days of gaming madness open to the public. Well over 70,000 people attend in person.

Apple’s latest Safari update has introduced further privacy measures aimed at making users more aware of data that websites may be trying to access and ultimately giving them control over whether they are happy to share it.

Mindshare Point of View: Facebook has announced the launch of in-app header bidding via its Audience Network, enabling and supporting App publishers to include Facebook Audience Network inventory within mobile bidding auctions.

Mindshare Point of View: Google announced this week that they have added a full suite of audio inventory to DoubleClick Bid Manager (DBM); and advertisers can buy programmatic audio ad spots - in a variety of lengths, within Google Play Music, Spotify, Soundcloud, and TuneIn; with Pandora being added shortly.

Mindshare Point of View: Amazon recently launched Marketplace, an app store made for professional third-party sellers to further enable them to continue to sell products smoothly

Mindshare Point of View: Now that the U.S. Supreme Court has overturned prior restrictions, individual states have the option to legalise sports gambling.

Mindshare Point of View: Following the initial announcement in April, Snapchat has now officially rolled out unskippable six-second adverts called ‘Commercials’ on its platform to users watching content on the Discover and Shows channel.

Mindshare Point of View: Founded by AOL, DigitasLBi, Google/YouTube, Hulu, Microsoft and Yahoo in 2012, the NewFronts, is an annual week in the US ad calendar that aims to showcase the best digital content and content creators to brands and their media / marketing agencies.

Mindshare Point of View: The 3rd Annual Bing Partner Summit took place on May 3rd during which Corporate Vice President of Microsoft Advertising, Rik van der Kooi, revealed the Microsoft Audience Network powered by the Microsoft Graph.

BP appoints WPP as its preferred global partner

Mindshare Point of View: Facebook hosted its annual global developer conference F8 in San Jose this week. The tech community gathered for two full days of sessions, workshops, product demos, and ‘facetime’ with Facebook’s product experts. Here are the most notable updates.

Mindshare Point of View: Snap Inc. released its Q1 earnings this week.

Mindshare Point of View: Facebook, Alphabet, Twitter and Amazon all announced Q1 earnings results this week.

Mindshare Point of View: Google Maps has started testing the use of landmarks like fast food restaurants with well-known brand signage to help make its navigation cues and direction commands sound more natural.