25th June 2024
And you'll find out what people were talking about on La Croisette, on yachts, in the Palais and over their rosé this year. This is a timely overview of talking points from the festival.
Humour made a comeback at Cannes Lions last year. And this year, it’s levelled up and gone full belly laugh; from wiping out Valentine’s Day with doubtful science to saying sorry for slurping!
Communities passionate about music, gaming and sports are the stars of this high-growth trend, allowing brands into their territory in return for brilliant fan access and experiences.
Purpose-led work is always a winner, but this year it’s laser-focused as brands take courage and tackle our most divisive issues.
Read Mindshare's 2024 Cannes Lions Chats and Happenings wrap-up
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