Every year, we do Mindshare Day at the start of November—a day to celebrate #TeamMindshare and use the power of our agency network to come together on issues we care about. This year, we did it differently as we’re working remotely.

One of the things we miss the most are the serendipitous environments, where we bump into each other in the hallway, or have a catch up in the elevator on the way out of the office, or while you’re making a coffee in the morning. So, we set up 20 ‘rooms’, recreating those moments, but also giving teams the opportunity to lead discussions on social justice and what our hopes are for the future. It was a fantastic afternoon, with so many people getting involved – we got to meet people’s kids and pets, debate our favorite shows and music, compete in some good old-fashioned pub trivia, and much more.

OUR VIRTUAL ROOMS

MINDSHARE COLLECTIVE

DEI isn’t an add-on; it’s a business imperative. This hangout is to get to know the team, and hear more about what we do. You can also just come to say hi, or share new ideas for what we do next.

WHAT I HOPE FOR THE WORLD AROUND ME

Come join us and share what has inspired you to take action this year. What changes do you hope to see for your communities, families, and anyone else around you?

XENOPHOBIA AGAINST THE ASIAN COMMUNITY

There has been a surge of xenophobia, particularly with China, during COVID-19. This is a place for people to learn, share their experiences and always, a place for ideas to lead change.

IMPACT-FUL CONNECTIONS

IMPACT is our Associate network employee resource group. We’re hosting our Associate/Senior Associate hangout to say hi, see how everyone is doing, and talk about what’s impacting Gen Z today.

“WHAT I’M WATCHING” IN THE LOBBY

Let’s meet in the lobby to say hi, share your thoughts on the state of TV programming, and find out how you’ve been keeping inspired recently. We’ll have some TV recs, but we want to hear yours too!

ANIMAL LOVERS

We know there are a lot of animal lovers at Mindshare. Zoey shows us her tricks and Jeff just wants to see what other #TeamMindshare pets are out there!

EFT/TAPPING

Tapping, also known as EFT (Emotional Freedom Techniques), is a holistic healing technique based on the combined principles of ancient Chinese acupressure and dern psychology.

PUB TRIVIA

Anyone miss a good old-fashioned pub quiz? With questions on everything from pop culture to science to history and more, we’re bringing the quiz to you, but BYOB.

ELEVATOR MUSIC

You’re leaving the office and bump into Aydin in the elevator. Naturally the concept of elevator music comes up. Let’s talk about what you’re listening to, new artists you’re vibing with, and more.

GREAT BRITISH BAKE OFF

One of the most wholesome cult TV shows today. Let’s just talk about how they all love each other, which person deserved the Hollywood Handshake the most, and who will be the next star baker.

CENTRAL PERK

Sit on the couch to chat with some “Friends”— whether it’s talking weekend plans, vacation, or just seeing faces you haven’t seen in a while. We’re not great at advice, but can we interest you in a sarcastic comment?

PARENTHOOD

Juggling kids, working from home, keeping up a social life, and everything else that comes with being a parent—it’s particularly difficult in a global pandemic. Come catch up with other parents.

CONFERENCE ROOM

Maybe you’re new, or just looking to meet more agency people. Break the ice in a “get to know you” room with Christine. Bonus: she can answer any burning q’s about the Matrix (aka GroupM structure).

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