To close out Women’s History Month, as part of Mindshare Collective, our LatinX and Hispanic identity group are celebrating and spotlighting five incredible #TeamMindshare women. Read their stories.

“Collaboration, creativity, and respect build life-long connections that matter and make a difference, propelling us to work together across all boundaries.”
Diane Luna, Music Artist

Rosanna Saenz

Meet Rosanna. She’s our Global Managing Partner for BBVA and is based in Madrid, Spain.

What is your background and in what ways do you continue to celebrate your Hispanic heritage/background?

My family and I are Peruvian born and raised. I have also lived in Argentina for 10 years and in Mexico for 5 years. So, although I always say I’m “more Peruvian than the potato”, I feel deeply connected to the whole Latin American culture. I celebrate my heritage and the cultural richness of my background, through the food. I also celebrate and enjoy Latin music, support local artists and entrepreneurs, and stay in touch and visit as frequently as possible my family and friends in Perú.

What is your force for change? How do you defy the status quo?

I think my force for change comes from the determination to help build a more inclusive and fair world for everyone. Very often, I get a little too self-conscious and hesitate whether or not I should say something on that global meeting I have a different opinion on something. I hesitate because I’m aware I come from the smallest region from a revenue perspective, and usually less sophisticated from an industry development perspective. So, I doubt if my opinion is valuable or valid enough. In those moments I focus on recalling that my experiences are not any less important only because they were shaped in any specific part of the world. I also focus on thinking I wouldn’t have been invited to the meeting if others didn’t think I can add value to the conversation.

Isabela Albero

Meet Isabela, Media Director, Senior Partner on Nike, in our Portland office.

What is your force for change? How do you defy the status quo?

I am moved by purpose and deeply inspired by creativity. The best version of myself combines creativity & purpose hand in hand in order to bring innovative solutions for our intrinsic problems.

What is your background and in what ways do you continue to celebrate your Hispanic heritage/background?

I am Brazilian and I’ve been living in the US for 3 years now. I believe access is the #1 force for change: without having access people can’t evolve, be seen, or be heard. That’s why, in addition to creating purposeful impact through my work I’ve launched Skillii.com, a mentorship platform that aims to help anyone seeking guidance related to advertising careers. The pro-bono initiative offers free mentorship sessions with more than 35 experienced professionals to anyone in need. Literally ANYONE. In less than 2 years, more than 1000 hours of mentorship sessions happened through the platform and many mentees ended up being hired by their mentors. Skillii was launched to defy the status quo and proof that even small and independent initiatives can help on making our industry more equal & diverse.

Paola Avila

Meet Paola. She’s a Digital Investment Manager in Chicago, on our General Mills team.

Who do you see as an inspirational change-maker in the Latin community?

I think there are a lot of people in the spotlight who do amazing work to support the Latin community, Eva Longoria and Karla Souza are two women I follow who work to support a wide range of causes.

What is your background and in what ways do you continue to celebrate your Hispanic heritage/background?

I’m from Mexico City, born and raised there until I was 7 years old so it will always be home for me! My parents did an amazing job of keeping our Mexican traditions alive and always pushing us to speak Spanish at home even though I grew up in Indiana. Some of my best childhood memories are from spending summers in Mexico City with my family. I think there are little ways I celebrate being Mexican every day, whether it’s making my grandma’s caldo de pollo recipe for dinner, staying in touch with family or setting up a mini Altar de Muertos in my apartment in November.

Mia Almeyda

Meet Mia, a Senior Associate, Paid Social in New York, on the Allergen team.

What inspires you or motivates you to be the best version of yourself?

Nothing motivates me more than my family. It might be a cliché answer but being first-generation, I appreciate every single thing my parents have done to create a home here. Their strength and unwillingness to give up fuels my motivation. I am more than inspired every day to continue to grow and be the best version of myself because of them.

Who do you see as an inspirational change maker in the Latin community?

Jorge Ramos comes to mind when I think of an inspirational change maker. As a reporter, he has really given a voice to the Latinx community through his work. He has interviewed big names and covered a lot of important topics that are sensitive to discuss for the Hispanic and Latino community. He is willing to put himself in uncomfortable conversations, that shows to me that he isn’t scared of speaking up or taking a stand.

Gisela Borrageiros

Meet Gisela, a Paid Social Manager on Kimberly Clark account, based in New York.

What is your force for change? How do you defy the status quo?

I trust my instincts, I ask questions, and I look for other perspectives. If something doesn’t feel right, I want to explore why.

What is your background and in what ways do you continue to celebrate your Hispanic heritage/background?

My parents moved to the US from Spain. Hearing and seeing my own language always makes me feel at home, so watching Spanish TV and following Spanish media is special for me. It helps close the distance and this way I always have something to discuss (or debate!) with my grandparents.

What inspires you or motivates you to be the best version of yourself?

As an older sister and the eldest cousin in my family, I always want to be someone that inspires or motivates someone else. Watching everyone grow up and navigate the world in their own special way is an endless source of inspiration.

Upcoming Hispanic Industry Events

We know representation matters, so we encourage you to join these events in April. Click on the images to see more and register.

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