29th March 2024

Weekly Prompt: Short-form videos coming to LinkedIn

LinkedIn explores TikTok-inspired short-form video feed

LinkedIn is testing a new feature resembling TikTok's short-form video feed, joining platforms like Instagram and Snapchat in embracing this format. The test feature which was confirmed to TechCrunch, introduces a dedicated "Video" tab in the app's navigation bar, allowing users to swipe through a vertical feed of short videos. Users can engage with content through familiar actions like likes, comments, and shares, with the focus remaining on professional topics.

Microsoft, LinkedIn's parent company, recognizes the growing popularity of video content among users seeking insights from professionals and experts. The platform aims to provide creators with a space to share valuable insights and experiences in a concise, easily digestible format.

Creators who have found success on platforms like TikTok may view LinkedIn's new feature as an opportunity to expand their reach and engage with a different audience. With LinkedIn's vast user base comprising professionals and industry experts, creators can share specialized knowledge and build their personal brands.

While LinkedIn's venture into short-form video may seem unconventional, the platform has been undergoing significant transformations, including the introduction of gaming experiences. The addition of short-form video content aligns with LinkedIn's commitment to evolving its platform to meet the changing preferences of its users.

Sources: Business Insider, TechCrunch, Techradar

Additional prompts

Google is introducing search refinement tools for shoppers using its mobile website or apps help them find more of the stuff they like. The new Style Recommendations feature, available for signed-in US shoppers, allows users to rate search results to personalize suggestions. Additionally, users can specify preferred brands for instant access to more related apparel. Read more

Google will soon roll out on-device AI-powered features such as recording summaries and smart replies on the Pixel 8. These features will be based on Gemini Nano, a small-sized model Google released last year, primed to run on devices. Read more

Instagram is experimenting with a new "Blend" Feed to enhance private content sharing. This feature combines Reels shared with friends into a unified feed and taps into user behaviour of sharing Reels via direct messages which is becoming more common practice. Read more

Snapchat is introducing new creative and collaborative tools, including AI-powered Lenses for enhanced editing, customizable visuals, and easier highlight video creation with "Templates" based on shared Memories. It's also extending video length limits, allowing longer videos for creation (up to three minutes) and upload (up to five minutes) for Chats, Stories, and Spotlight, thus expanding options for users to connect and share within the app. Read more

YouTube is experimenting with an AI-driven feature allowing users to skip to popular sections of videos. It is also looking to facilitate expanded Shorts interaction, by enabling remixes of previously remixed clips. Previously, Shorts remixing was only available from source videos, but this update fosters more collaborative participation with trending shorts. Read more

YouTube is also launching a version of Shorts that’s only for members, allowing creators to share short-form videos exclusively with their paying viewers. The new feature gives paying subscribers access to additional content, on top of their current membership perks, which include things like custom emojis, badges, livestreams and more. Read more

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