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Mindshare UK brings Booking.com to TV for first time

Mindshare UK brings Booking.com to TV for first time

News | Posted 17th February 2014

Booking.com, the world’s number one accommodation site, has placed its media account with Mindshare UK as it launches on TV for the first time in the UK. Mindshare won the Booking.com account in a competitive pitch.

B2B Campaign of the Month: Best of British

B2B Campaign of the Month: Best of British

News | Posted 4th February 2014

William and Kate, a stiff upper lip and a dry sense of humour arguably epitomise everything that’s great about Britain. Our pride at seeing other Brits succeed, such as Andy Murray at Wimbledon, and the great Olympic spirit can be transformed into an unflappable determination to succeed. It was this strong British characteristic that the...

Has wearable technology found its niche?

Has wearable technology found its niche?

News | Posted 28th January 2014

Wearable technology is evolving beyond Inspector Gadget-style smartwatches. Mobile manufacturers and chipmakers are realising the potential of the technology, with firms including LG, Sony and Samsung all offering their own wearable solutions. After dominating at the recent Consumer Electronics Show (CES) in Las Vegas, many experts are convinced...

Content saturation: The issue on every advertiser’s mind

Content saturation: The issue on every advertiser’s mind

News | Posted 27th January 2014

In an increasingly crowded media landscape, how to reach through the morass of content and connect with the audience? The question is a pressing one for everyone working in the media, but particularly so for advertising and marketing professionals agrees Mindshare's Chief Client Officer Nick Ashley. 

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