NEW YORK—April 16, 2019—The past few weeks have brought forward countless news stories, research, and features around the gender pay gap in the U.S. And now new data from Mindshare U.S.highlights some of the other critical areas in the workplace where there’s a gender gap in opportunities and benefits.
Facebook has introduced a new brand safety update and a new set of ‘inventory filter’ controls for advertising that appears within placements outside the social newsfeed across Instant Articles, Audience Network and Facebook in-stream video.
Mindshare, the global media agency that is part of WPP, has received 5 shortlists at the I-COM Data Creativity Awards 2019.
Mindshare China is the most shortlisted agency office at the Festival of Media Global Awards 2019 with 15 entries.
This week, Apple presented its Spring “Apple Event”. While previous “Events” have historically focused on product releases/updates in the Fall/Autumn, Apple took a cue from the traditional broadcast market to showcase its announcements in content development, subscription services and Apple Pay prior to the upfront season.
Google has announced the launch of cloud gaming platform ‘Stadia’ at the Game Developers Conference in San Francisco. It has also launched a Wi-Fi enabled controller that connects to Stadia. Stadia, an evolution of Google’s beta ‘Project Stream’ run last year, is Google’s entry into the cloud-based games market.
Mindshare Point of View: Taking place March 8-12, in a city with the unofficial motto of ‘Keep Austin Weird,’ SXSW Interactive is not a usual advertising and media event. It’s one of the few events that explores everything from government issues, social activism, technology to entertainment, music and of course marketing.
Instagram has released a Branded Content ad format, designed for influencer activity and providing advertisers with additional functionality and visibility over reporting metrics. Previously only available to select partners, the product is now available to all advertisers.
Background: GSMA, the trade body that represents mobile network operators globally and the organiser of the Mobile World Congress, opened the doors on MWC 2019 in Barcelona on 25th February to 2,400 companies and nearly 150,000 attendees from around the world - the biggest dedicated mobile event in the world. Details and Implications: MWC 2019...
Spotify recently announced the purchase of podcast firms Anchor and Gimlet and said that it has plans to spend up to $500m further on acquisitions. In a separate move, an update to its Terms and Conditions will start to see the termination of accounts and users that use ad blockers.
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