Mindshare Point of View: Yahoo has announced plans to introduce a mobile development suite. The suite, which combines an array of tools ranging from marketing solutions to Flurry analytics, is aimed at helping app developers to acquire users, measure engagement and monetize their apps.
MINDSHARE POINT OF VIEW - Mobile World Congress in Barcelona is the must attend mobile event of the year. Over 75,000 people attend to learn and experience what is on the horizon. Here are a few of the big trends from this year’s show.
MINDSHARE POINT OF VIEW – The rapid spread and evolution of the mobile internet since the release of the iPhone in 2007 has left many publishers, advertisers and agencies gasping. But this most recent data shows that now is definitely the time for clients to embrace the challenges and opportunities that mobility brings.