27th May 2022
Mindshare Wins at Festival of Media Global Awards
Winners of the Festival of Media Global Awards 2022 were announced yesterday, and Mindshare took home an impressive 19 trophies across 11 campaigns and 6 countries. Additionally, Mindshare India was named the festival’s Agency of the Year for the second year in a row, an accolade for the agency with the best performance across different campaigns and categories.
At the awards ceremony: Mindshare China picked up a Gold, 2 Silvers and a Bronze award; Mindshare India won a Silver and 7 Bronze awards. Mindshare Sweden won a Gold and 2 Silvers; Mindshare UAE won a Silver, Mindshare USA won a Silver and Mindshare Vietnam scooped 2 Bronze awards.
Adam Gerhart, Mindshare’s Global CEO, said: ‘It's wonderful to see the recognition of our teams for their innovation and intentional work across a wide spectrum of categories. I am hugely proud of everyone, particularly the team in India, who have been named Agency of the Year for the second year in a row. These awards are also a testament to our clients who place their trust in us as their key growth partners, day-in, day-out, as together we strive to create work that challenges norms and pushes the boundaries of the industry.”
2022 Festival of Media Global Awards – Mindshare Win List:
| Category | Award | Campaign/Agency | Market | Client |
| Agency of the Year | Grand Prix | Mindshare | India | |
| Best Use of Talent | Gold | KFC: Colonel KI's Collector Cards | China | KFC |
| Best Communications Strategy | Gold | Discover the Originals | Sweden | Visit Sweden |
| Best Use of eSports and Gaming | Silver | KFC: Colonel KI's Collector Cards | China | KFC |
| Best Use of Traditional Media: Out of Home | Silver | Lincoln Nautilus: Lighting Up Guangzhou | China | Lincoln Nautilus |
| Best Use of Traditional Media: Print and Publishing | Silver | Dove #StopTheBeautyTest | India | Dove |
| Best Campaign for a Local Brand | Silver | Discover the Originals | Sweden | Visit Sweden |
| Best Distribution and Amplification of Content | Silver | Discover the Originals | Sweden | Visit Sweden |
| Brand Bravery Award | Silver | The Kitchen is for Everyone | UAE | Betty Crocker |
| Best Use of Digital Media: Mobile | Silver | Eggmented Reality | USA | Tyson |
| Best Branded Content | Bronze | KFC: Colonel KI's Collector Cards | China | KFC |
| Best Local Execution of a Global Brand | Bronze | Dove #StopTheBeautyTest | India | Dove |
| Best Use of Data & Insight Award | Bronze | Domex Disinfection Alert System | India | Domex |
| Brand Bravery Award | Bronze | Dove #StopTheBeautyTest | India | Dove |
| Impact Award | Bronze | Dove #StopTheBeautyTest | India | Dove |
| Inclusive Campaign of the Year | Bronze | Boost's #GameStaminaKa – A movement against Gender Norms in Cricket | India | Boost |
| Best Response Campaign | Bronze | Sunlight - Bringing colors back in West Bengal | India | Sunlight |
| Best Use of Technology | Bronze | Domex Disinfection Alert System | India | Domex |
| Best Use of Digital Media: Mobile | Bronze | Every Prayer Starts with a Clean Pair of Hands | Vietnam | Lifebuoy |
| Best Use of Real-time Marketing | Bronze | COVID-19 Hyper Alert System ft. Ministry of Health & 5K Message | Vietnam | Lifebuoy |