27th May 2022

Mindshare Wins at Festival of Media Global Awards

Winners of the Festival of Media Global Awards 2022 were announced yesterday, and Mindshare took home an impressive 19 trophies across 11 campaigns and 6 countries.  Additionally, Mindshare India was named the festival’s Agency of the Year for the second year in a row, an accolade for the agency with the best performance across different campaigns and categories.

At the awards ceremony: Mindshare China picked up a Gold, 2 Silvers and a Bronze award; Mindshare India won a Silver and 7 Bronze awards. Mindshare Sweden won a Gold and 2 Silvers; Mindshare UAE won a Silver, Mindshare USA won a Silver and Mindshare Vietnam scooped 2 Bronze awards.

Adam Gerhart, Mindshare’s Global CEO, said: ‘It's wonderful to see the recognition of our teams for their innovation and intentional work across a wide spectrum of categories. I am hugely proud of everyone, particularly the team in India, who have been named Agency of the Year for the second year in a row. These awards are also a testament to our clients who place their trust in us as their key growth partners, day-in, day-out, as together we strive to create work that challenges norms and pushes the boundaries of the industry.”

2022 Festival of Media Global Awards – Mindshare Win List:

Agency of the YearGrand PrixMindshareIndia
Best Use of TalentGoldKFC: Colonel KI's Collector CardsChinaKFC
Best Communications StrategyGoldDiscover the OriginalsSwedenVisit Sweden
Best Use of eSports and GamingSilverKFC: Colonel KI's Collector CardsChinaKFC
Best Use of Traditional Media: Out of HomeSilverLincoln Nautilus: Lighting Up GuangzhouChinaLincoln Nautilus
Best Use of Traditional Media: Print and PublishingSilverDove #StopTheBeautyTestIndiaDove
Best Campaign for a Local BrandSilverDiscover the OriginalsSwedenVisit Sweden
Best Distribution and Amplification of ContentSilverDiscover the OriginalsSwedenVisit Sweden
Brand Bravery AwardSilverThe Kitchen is for EveryoneUAEBetty Crocker
Best Use of Digital Media: MobileSilverEggmented RealityUSATyson
Best Branded ContentBronzeKFC: Colonel KI's Collector CardsChinaKFC
Best Local Execution of a Global BrandBronzeDove #StopTheBeautyTestIndiaDove
Best Use of Data & Insight AwardBronzeDomex Disinfection Alert SystemIndiaDomex
Brand Bravery AwardBronzeDove #StopTheBeautyTestIndiaDove
Impact AwardBronzeDove #StopTheBeautyTestIndiaDove
Inclusive Campaign of the YearBronzeBoost's #GameStaminaKa – A movement against Gender Norms in CricketIndiaBoost
Best Response CampaignBronzeSunlight - Bringing colors back in West BengalIndiaSunlight
Best Use of TechnologyBronzeDomex Disinfection Alert SystemIndiaDomex
Best Use of Digital Media: MobileBronzeEvery Prayer Starts with a Clean Pair of HandsVietnamLifebuoy
Best Use of Real-time MarketingBronzeCOVID-19 Hyper Alert System ft. Ministry of Health & 5K MessageVietnamLifebuoy
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