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Mindshare NA Announces Action Partner Program for THE LOOP

Mindshare NA Announces Action Partner Program for THE LOOP

News | Posted 2nd September 2014

NEW YORK, Sept. 2, 2014 /PRNewswire/ -- Mindshare North America, a WPP company, announced today the launch of its Action Partner Program. Action Partners drive the real-time content, curation and distribution for THE LOOP, Mindshare's Adaptive Marketing system. The roster of partners allows Mindshare teams and clients to identify the right...

Mediapost: Mindshare NA in Pact With Percolate

Mediapost: Mindshare NA in Pact With Percolate

News | Posted 20th August 2014

By Steve McClellan, Yesterday, 4:07 PM WPP’s Mindshare North America has struck a non-exclusive deal with content marketing platform Percolate, the companies have confirmed.  The Percolate deal adds another weapon to Mindshare’s real-time marketing arsenal, which is based on the agency’s proprietary The Loop platform that kicked off earlier this...

Mediapost: Mindshare Focuses on 'Math Men'

Mediapost: Mindshare Focuses on 'Math Men'

News | Posted 20th August 2014

By Steve McClellan, Yesterday, 11:37 AM WPP’s Mindshare has revamped its internship program to focus more on where it believes the industry is headed rather than where it’s been.  The shop has restructured its program, now called Data Bytes that focuses on data, insights and real-time marketing. It’s a complete departure from past practice where...

Digiday: Pinterest's Interest-Following Feature

Digiday: Pinterest's Interest-Following Feature

News | Posted 31st July 2014

John McDermott | July 17, 2014 Pinterest today made it that much easier for consumers to explore specific interests, and agency execs are already looking toward its potential advertising uses. Previously, Pinterest curated pins around broad categories such as “outdoors.” Now, when users click on “Outdoors,” they’ll be able to find pins curated...

How To Game E-Commerce: Mindshare North America Explores The New Normal For Online Shopping

How To Game E-Commerce: Mindshare North America Explores...

News | Posted 13th July 2015

From Faking Your Birthday to Using Frequent Flyer Mile Consultants, New Research on Consumer Shopping Habits NEW YORK, July 1, 2015 /PRNewswire/ -- What would you do to get a great deal online? Turns out that it's quite a lot, especially if you're a millennial. Mindshare North America, the global media agency network that is part of...

MediaPost: Land Rover Journeys with Discovery Sport in Largest Digital Campaign to Date

MediaPost: Land Rover Journeys with Discovery Sport in...

News | Posted 13th July 2015

by Karl Greenberg July 1, 2015 /Media Post/ -- Land Rover has tapped four influencers to take four journeys. The voyages, which are documented in a cross-channel program, are central to the automaker’s largest-ever U.S. digital campaign. Spotlighting the Discovery Sport SUV, the campaign, “Bred for Adventure,” positions the vehicle as the...

Adweek: 26% of Millennials Give Fake Birthdays to Score Better Online Deals

Adweek: 26% of Millennials Give Fake Birthdays to Score...

News | Posted 13th July 2015

By Lauren Johnson June 30, 2015 /Adweek/ -- Would you fake a birthday to get an online deal? What about hiring a personal consultant to make sure you're getting the most out of your frequent-flier miles? Those are just two of the tricks millennials use to find the best bargains online, according to new research from Mindshare North America&...

Mashable: Tech Toolkit – 5 Things Marketers Need to Know About the Smartwatch

Mashable: Tech Toolkit – 5 Things Marketers Need to Know...

News | Posted 13th July 2015

by Jeff Malmad June 25, 2015 /Mashable/ -- The Apple Watch is blowing up. Analysts predict that around 15 million units will be sold this year. That's a great start. To compare, Android Wear sold 720,000 units in 2014. And while Apple hasn't released sales numbers, an interview with Apple's finance chief indicates that the launch...

Adweek: Meet the 13 Most Admired Media Agency Execs of 2015

Adweek: Meet the 13 Most Admired Media Agency Execs of 2015

News | Posted 13th July 2015

By Adweek Staff May 11, 2015 /Adweek/ -- In less than two years at Mindshare, Jordan Bitterman has quickly made his mark, driving new-business wins while launching The Loop, a system that's changing the agency's culture as it brings real-time insights to client content and media buys. Bitterman left DigitasLBi in 2013 for the WPP shop,...

Mobile Marketer: Volvo & Weather Channel Team Up

Mobile Marketer: Volvo & Weather Channel Team Up

News | Posted 17th July 2014

By Michael Barris July 17, 2014 The Weather Channel mobile app. Volvo is teaming up with The Weather Channel to promote its XC60 crossover and reach consumers with its first iPad-application use of branded creative that appears in the background of content on the channel's iPad app. The Swedish automaker and the cable and satellite TV...

Mediapost: Volvo To Use The Weather Channel's New 'Branded Backgrounds' App Technique

Mediapost: Volvo To Use The Weather Channel's New ...

News | Posted 15th July 2014

by Steve McClellan, Yesterday, 5:27 PM The Weather Channel has created a new branding technique for its re-launched iPad app called “Branded Backgrounds,” and Volvo Cars will be the first marketer to utilize it in a campaign that breaks on Tuesday for its XC60 Crossover model. With Branded Backgrounds, full-screen branded images are displayed...

Mediapost: Mindshare Checks Wearable Tech Vitals With New Life+ Unit

Mediapost: Mindshare Checks Wearable Tech Vitals With New...

News | Posted 14th July 2014

  by Steve McClellan, July 10, 2014, 3:03 PM WPP’s Mindshare has created a new unit called Life+ to explore how brands can take advantage of the growing wearable technology sector. The new unit is headed by Jeff Malmad, managing director of mobile at Mindshare North America. The shop has struck a partnership with MapMyFitness that enables the...

Ad Age: Mindshare Launches Wearable Tech Unit

Ad Age: Mindshare Launches Wearable Tech Unit

News | Posted 11th July 2014

Mindshare to Launch Wearable Tech Unit A Five-Person Team Will Be Devoted to the 'Third Wave' of Digital Advertising By Mark Bergen. Published on July 10, 2014.  Mindshare, the global media agency under WPP's GroupM, is placing a big bet on wearables with a new unit, Life+, devoted to funneling advertising dollars into futuristic...

Yahoo Finance: Transamerica Announces Partnership with 120 Sports

Yahoo Finance: Transamerica Announces Partnership with...

News | Posted 7th July 2014

Transamerica Announces Partnership with 120 Sports, a New Sports Network Built for the Digital Generation Transamerica June 23, 2014 8:00 AM LOS ANGELES, June 23, 2014 /PRNewswire/  Transamerica is pleased to announce that it will be an Official Launch Partner of 120 Sports, a first-of-its-kind network involving multiple leagues and media...

The Drum: Mindshare & Buzzfeed at Cannes 2014

The Drum: Mindshare & Buzzfeed at Cannes 2014

News | Posted 17th June 2014

16 June 2014 - 4:21pm | posted by John McCarthy Mindshare and Buzzfeed at Cannes 2014: Brands can ride the zeitgeist Top brands "ride the zeitgiest" The Cannes Lions Festival kicked into full momentum with Mindshare and Buzzfeed’s ‘Meme Too: How Brands Can Successfully Ride the Zeitgiest’ seminar this afternoon. Jonah Peretti, co...

Ernie Simon, CEO, North America

Ernie Simon, CEO, North America

Team | Posted

Ernie Simon is a media agency veteran with over 25 years of experience at media and traditional advertising agencies.  He is the Chief Executive Officer of Mindshare North America, assuming the role in February 2016. Previously, he served as the President of GroupM Consulting (macro planning and change management) and led the $800MM GroupM...

Ernie Simon

CEO, North America

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