COVID-19 Research and Insights

Data is the powerful core of our business. THE POOL is our resource for getting fast consumer data that creates more effective strategies and tactics. Within a few hours, we can conduct original research that drives nimble decision-making through targeted surveys to a clients' audiences.

Our weekly research (known as 'waves') is conducted to understand the impact of COVID-19 on Americans' lives, especially as it relates to media usage, consumer behavior changes, and what Americans expect from brands. Key questions centered on coronavirus outbreak awareness, perception, and behavior changes in media, spend, and content.

Read key insights and takeaways from each wave here: