Mindshare’s Culture Vulture trends and insights is our report that identifies the macro trends pervading U.S. culture that impact the marketing and communications strategies of the agency’s clients. We deep dive into three topics: Snoring 20s, Canceling Cancel Culture and Washing.
Insights and research on how COVID-19 is affecting Americans' lives and the impact on media consumption and behaviors.
Inspired by the dystopian — and often frightening — futures depicted by shows like Black Mirror, Mindshare’s Media Dystopia imagines the various potential fates of media based on the emerging technologies and changing consumer trends we see today. These are not a futurist’s prediction, merely the hypotheses and provocations of what our future might become.