How Augmented Reality hacks the human brain

How augmented reality hacks the human brain

Augmented reality (AR) is fast outpacing its more famous 'Virtual' cousin, with an accessible and compelling platform for brands to create digital assets that consumers want to experience. 

'Layered' the product of Mindshare Futures in partnership with AR platform Zappar, explores the changing role of AR.  Through a digital-thnography, a UK smartphone survey of 1,000 participants, a 150-participant brain-imaging study and expert interviews, the agency has sought to flesh out a clearer picture of a technology that literally has the potential to shape the way we see the world. 

Read the full coverage of the 'Layered' report by WARC here.