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Helen McRae calls for more excitement from retailers

Helen McRae calls for more excitement from retailers

News | Posted 3rd October 2017

When featuring in Campaign, Helen McRae highlighted the need for excitement and innovation from retailers in order to cut through the crowded marketplace and connect with consumers. Read more here.

A media first for Invention and JLR

A media first for Invention and JLR

News | Posted 3rd October 2017

The Invention and JLR teams have executed a media first for their latest campaign. Partnering with Acast, the teams have produced a binaural podcast for JLR, to bring the adventure back to driving. Read more here.

Neil Bruce chats iPhone desirability with WARC

Neil Bruce chats iPhone desirability with WARC

News | Posted 3rd October 2017

Our Head of Mobile has been talking to WARC on how desirable the iPhone actually is. In the build-up to iPhone's most recent launch, Neil has this to say on the new mobile.

Future of Retail report covered by Mobile Marketing

Future of Retail report covered by Mobile Marketing

News | Posted 3rd October 2017

Mobile Marketing has picked up on the insights from the Futures team's latest report; The Future of Retail.  Read more here.

Nick Emery: Making media fun again

Nick Emery: Making media fun again

News | Posted 10th July 2017

This article started as a rant in Nice airport, as I waited for my delayed flight from Cannes, aimed at how incredibly risk averse and short-sighted we can be as an industry and how two quick fixes (putting audiences and channels before content development and a balanced approach to brand and demand KPIs) could solve a lot of our ills.   It...

Channel 4 and ITV ask you to choose between humans or apes

Channel 4 and ITV ask you to choose between humans or apes

News | Posted 10th July 2017

Channel 4 and ITV simultaneously advertise the launch of 20th Century Fox's War For The Planet Of The Apes.

Five Trends To Prepare For In 2017

Five Trends To Prepare For In 2017

News | Posted 20th January 2017

As the dust settles following the world’s largest consumer tech show, CES, brands and consumers will be mulling over what prospects the latest gadgetry might hold. While some may find the latest tech developments exciting, others are concerned by the increasingly connected world. To help us make sense of the varying attitudes, we set about...

Mindshare ends 2016 with major awards across the world

Mindshare ends 2016 with major awards across the world

News | Posted 19th December 2016

Mindshare, the global media agency network that is part of WPP , has ended the year with the top awards across the most respected awards ceremonies globally.

FOTV 2016 Discussed the imminent arrival of addressable and the move beyond debate into progress.

FOTV 2016 Discussed the imminent arrival of addressable...

News | Posted 7th December 2016

I had the pleasure of speaking at Future of Advertising forum this week, an event which Justin and his team have grown and grown over the last few years. Despite only being able to make it down for the late afternoon session on the first day, I had the chance to speak to several people afterwards and there was a strong consensus that at a time...

Mindshare wins the Steve Wozniak Award at Masters of Marketing Awards 2016

Mindshare wins the Steve Wozniak Award at Masters of...

News | Posted 6th October 2016

Mindshare UK, part of WPP, is delighted to announce that it has won the Steve Wozniak Award for Tech Excellence at Masters of Marketing for its Feel Wimbledon campaign with Jaguar Land Rover. The Masters of Marketing celebrates the very best work and campaigns happening in the UK right now, and the fabled Steve Wozniak Award recognises...

National Trust emphasise volunteer impact

National Trust emphasise volunteer impact

News | Posted 6th September 2016

Our latest National Trust Campaign is all set to go live in the coming days, honouring those who put so much effort in, behind the scenes at National Trust locaitons around the UK. National Trust's first TV ad since 2014, highlights the often unseen work of volunteers, and will air forthe first time during Emerdale on ITV. You can read more...

Helen McRae features in The Huffington Post

Helen McRae features in The Huffington Post

News | Posted 24th August 2016

Our CEO, Helen McRae, has written a feature for The Huffington Post discussing our recent AI research. Mindshare UK produced research on chatbots and the effects development in AI technology could have on the advertising space, as brands look to harness the power of intelligent automation. Helen McRae has written a blog post rounding up all our...

Mindshare shorlisted for seven DCM Awards

Mindshare shorlisted for seven DCM Awards

News | Posted 19th August 2016

We're proud to have been shorlisted for seven DCM Awards, with our work for Facebook, Three and Lynx being recognised by the judges. You can see the full shortlist, which GroupM Agencies dominated, here. 

Anticipating the Olympics

Anticipating the Olympics

News | Posted 5th August 2016

We've done some digging into what's getting people talking in the build up to Rio 2016 and we've compared that chatter to the build up to London 2012, analysing topics of conversation, volume and sentiment in the weeks before The Games.  Downlaod this PDF to see what we've found.

FEEL WIMBLEDON 2016 kicks off

FEEL WIMBLEDON 2016 kicks off

News | Posted 22nd June 2016

Our with with Andy Murray and Jaguar has gone live on Youtube in anticipation of the campaign kicking off in earnest as Wimbledon gets going. The creative centers around Andy Murray's expereinces at SW19 and brings the tournamnet to life for the public through innovative VR technology. You can see a round up of the campaign and the 360...

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