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Programmatic transparency: What’s next? With between 60-70% of digital display now being bought programmatically, it is becoming increasingly important for us to be at the forefront of the conversation, as experts, we are required to talk confidently about programmatic technology, and sometimes it’s shortfalls. One of the big topics of...
From Editorial to algorithms: How the growth in social media is changing the way content is curated The overall retreat from conversations on public platforms and into messaging apps means we don’t have an easily accessible judgment about public opinion any longer. Paul Mason, the journalist, and filmmaker started off the Guardian media summit...
Mindshare recognises the clear benefits of a diverse and gender balanced workforce, so we are disappointed that our gender pay gap percentage is 0.7% above the national average. It is our priority to ensure we are progressive on this subject and clearly the figures below show we have work to do. Gender Pay Gap reporting is a new requirement...
In their roundup of Trends reports for 2018, Forbes has names Mindshare UK's report as one of the industry reports to be of a gold standard. Read more here.
Mediatel has covered some of the key findings following the launch of the 2018 Trends report, which can be found here. They're particularly interested in the findings that 71% of consumers are unaware of what GDPR (General Data Protection Regulation). Read more here.
Siobhan Freegard, founder or Netmums and Channelmum, was at Huddle talking about how best to target the women of today and the benefits for brands. Read more here.
We have previewed our 5 key Trends for 2018 at this year's Huddle. Presenting the Methodology, along with some consumer insights, Mindshare Futures are building anticipation for the full report coming out in December. Read more here.
As a result of our CEO, Helen McRae, getting chipped at Huddle 2017 Mindshare UK and Mediatel have together explored where biohacking is heading for Humanity. Read more here.
When featuring in Campaign, Helen McRae highlighted the need for excitement and innovation from retailers in order to cut through the crowded marketplace and connect with consumers. Read more here.
The Invention and JLR teams have executed a media first for their latest campaign. Partnering with Acast, the teams have produced a binaural podcast for JLR, to bring the adventure back to driving. Read more here.
Our Head of Mobile has been talking to WARC on how desirable the iPhone actually is. In the build-up to iPhone's most recent launch, Neil has this to say on the new mobile.
This article started as a rant in Nice airport, as I waited for my delayed flight from Cannes, aimed at how incredibly risk averse and short-sighted we can be as an industry and how two quick fixes (putting audiences and channels before content development and a balanced approach to brand and demand KPIs) could solve a lot of our ills. It...
