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This article started as a rant in Nice airport, as I waited for my delayed flight from Cannes, aimed at how incredibly risk averse and short-sighted we can be as an industry and how two quick fixes (putting audiences and channels before content development and a balanced approach to brand and demand KPIs) could solve a lot of our ills. It...
As the dust settles following the world’s largest consumer tech show, CES, brands and consumers will be mulling over what prospects the latest gadgetry might hold. While some may find the latest tech developments exciting, others are concerned by the increasingly connected world. To help us make sense of the varying attitudes, we set about...
Mindshare, the global media agency network that is part of WPP , has ended the year with the top awards across the most respected awards ceremonies globally.
I had the pleasure of speaking at Future of Advertising forum this week, an event which Justin and his team have grown and grown over the last few years. Despite only being able to make it down for the late afternoon session on the first day, I had the chance to speak to several people afterwards and there was a strong consensus that at a time...
Mindshare UK, part of WPP, is delighted to announce that it has won the Steve Wozniak Award for Tech Excellence at Masters of Marketing for its Feel Wimbledon campaign with Jaguar Land Rover. The Masters of Marketing celebrates the very best work and campaigns happening in the UK right now, and the fabled Steve Wozniak Award recognises...
Our latest National Trust Campaign is all set to go live in the coming days, honouring those who put so much effort in, behind the scenes at National Trust locaitons around the UK. National Trust's first TV ad since 2014, highlights the often unseen work of volunteers, and will air forthe first time during Emerdale on ITV. You can read more...
Our CEO, Helen McRae, has written a feature for The Huffington Post discussing our recent AI research. Mindshare UK produced research on chatbots and the effects development in AI technology could have on the advertising space, as brands look to harness the power of intelligent automation. Helen McRae has written a blog post rounding up all our...
We're proud to have been shorlisted for seven DCM Awards, with our work for Facebook, Three and Lynx being recognised by the judges. You can see the full shortlist, which GroupM Agencies dominated, here.
We've done some digging into what's getting people talking in the build up to Rio 2016 and we've compared that chatter to the build up to London 2012, analysing topics of conversation, volume and sentiment in the weeks before The Games. Downlaod this PDF to see what we've found.
Our with with Andy Murray and Jaguar has gone live on Youtube in anticipation of the campaign kicking off in earnest as Wimbledon gets going. The creative centers around Andy Murray's expereinces at SW19 and brings the tournamnet to life for the public through innovative VR technology. You can see a round up of the campaign and the 360...
Like the Copa America in world football, the Perform Media Summer tournament is the oldest event on the media sporting calendar. This year Mindshare entered two teams into the competition in an effort to bring back some more prestigious silverware to sit proudly next to our vast array of Cannes Lions. Mindshare ‘A’ were drawn as England and were...
By Nick Ashley. Chief Client Officer of Mindshare UK Media agencies are always re-inventing. And that’s a good thing. Listening to one of the first sessions at Media 360, ‘Time for a Rebirth – does the media agency model need reinventing?’ has prompted me to reflect. Over the last eighteen months, for the first time in my career, I have been...
We are thrilled to be named in the 'Top 100 Companies for Graduates to Work For 2016,' by The Job Crowd for the fourth year running. At their annual awards, Mindshare was revealed to be the 58th best company for graduates to work for amongst organisations with an intake of les than 30 graduates per year. This year we were also awarded...
Last night, Mindshare were at the Drum Marketing on Mobile Awards 2016, with nominations for Jaguar, Unilever, Volvo and Three. The Jaguar team picked up awards for Best Brand Awareness Campaign, Most Innovative Use of Mobile, Best Use of Wearable Technology and Best Use of Technology for Feel Wimbledon. Most importantly, we won the two biggest...
Mindshare scooped up two trophies at the Drum Marketing Awards 2016 for Lynx CALM (Cause Related Marketing Strategy of the Year) and Jaguar Feel Wimbledon (Event or Experiential Strategy of the Year). A massive congratulations to the teams responsible for each campaign: Lynx Calm; Vicki Watson, Rosalie Shakir, Briony O’Connor, Vikki Dufour,...
