News

Media agencies must sell capabilities, not just charisma. Continuous iteration is key to driving everyday performance.

In response to the latest IPA Bellwether Report, our MD Jo Lyall believes that media agencies will need to integrate brands’ tech-first approach.

Superdrug has retained Mindshare as its media planning and buying agency after a competitive pitch.

In the second of two specials, experts from across the media and advertising sectors reveal their blueprints for a prosperous 2019

Grow@Mindshare, the specialist entity from Mindshare designed to help start-ups and entrepreneurial businesses achieve rapid and measurable growth, has launched Treatwell’s largest ever TV and VOD campaign across the UK.

How augmented reality hacks the human brain Augmented reality (AR) is fast outpacing its more famous 'Virtual' cousin, with an accessible and compelling platform for brands to create digital assets that consumers want to experience.  'Layered' the product of Mindshare Futures in partnership with AR platform Zappar, explores...

Econsultancy's weekly stats roundup; this time round they've got news about ad spend, augmented reality (AR), email marketing and lots more.

Three has unveiled the world’s first augmented reality Snapchat pet – Puggerfly – as it looks to boost its digital presence and tap into Snapchat’s 12 million-strong daily UK audience.

Three has unveiled the world’s first augmented reality Snapchat pet – Puggerfly – as it looks to boost its digital presence and tap into Snapchat’s 12 million-strong daily UK audience.

The time has come for augmented reality to move beyond bite-sized fun activations and towards everyday utility that consumers depend and rely on, finds a trends report released by Mindshare and Zappar.

Superdrug has confirmed it will be the headline sponsor for ITV2’s reality TV show, Love Island, for the third consecutive year.

From the AW360 Live Interview Stage at Advertising Week Europe 2018: an interview with Amina Razaq, Commissioning Editor, Mindshare

From Editorial to algorithms: How the growth in social media is changing the way content is curated The overall retreat from conversations on public platforms and into messaging apps means we don’t have an easily accessible judgment about public opinion any longer. Paul Mason, the journalist, and filmmaker started off the Guardian media summit...

Programmatic transparency: What’s next? With between 60-70% of digital display now being bought programmatically, it is becoming increasingly important for us to be at the forefront of the conversation, as experts, we are required to talk confidently about programmatic technology, and sometimes it’s shortfalls. One of the big topics of...

Mindshare UK, part of WPP, announces that it has appointed Daniel Da Costa to the role of Strategy Director and Yulia Livne to the role of eCommerce Director.

Mindshare UK, part of WPP, is the first agency to join WomenPresent's mission to increase the 'podium' share of women at public and private industry events. The organisation hopes to increase diversity and support the achievement of women globally