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Treatwell and Grow@Mindshare to change the beauty booking game

Treatwell and Grow@Mindshare to change the beauty booking...

News | Posted 29th May 2018

Grow@Mindshare, the specialist entity from Mindshare designed to help start-ups and entrepreneurial businesses achieve rapid and measurable growth, has launched Treatwell’s largest ever TV and VOD campaign across the UK.

How Augmented Reality hacks the human brain

How Augmented Reality hacks the human brain

News | Posted 30th April 2018

How augmented reality hacks the human brain Augmented reality (AR) is fast outpacing its more famous 'Virtual' cousin, with an accessible and compelling platform for brands to create digital assets that consumers want to experience.  'Layered' the product of Mindshare Futures in partnership with AR platform Zappar, explores...

Mindshare UK's 'Layered' report in Econsultancy's 'best digital marketing stats we've seen this week'

Mindshare UK's 'Layered' report in Econsultancy's 'best...

News | Posted 27th April 2018

Econsultancy's weekly stats roundup; this time round they've got news about ad spend, augmented reality (AR), email marketing and lots more.

Three partners with Snapchat as it looks to AR to build its brand

Three partners with Snapchat as it looks to AR to build...

News | Posted 26th April 2018

Three has unveiled the world’s first augmented reality Snapchat pet – Puggerfly – as it looks to boost its digital presence and tap into Snapchat’s 12 million-strong daily UK audience.

Three partners with Snapchat as it looks to AR to build its brand

Three partners with Snapchat as it looks to AR to build...

News | Posted 26th April 2018

Three has unveiled the world’s first augmented reality Snapchat pet – Puggerfly – as it looks to boost its digital presence and tap into Snapchat’s 12 million-strong daily UK audience.

The untapped potential of AR is finally ready for brands to truly use

The untapped potential of AR is finally ready for brands...

News | Posted 25th April 2018

The time has come for augmented reality to move beyond bite-sized fun activations and towards everyday utility that consumers depend and rely on, finds a trends report released by Mindshare and Zappar.

Mindshare secure biggest TV sponsorship this summer with Love Island and Superdrug

Mindshare secure biggest TV sponsorship this summer with...

News | Posted 28th March 2018

Superdrug has confirmed it will be the headline sponsor for ITV2’s reality TV show, Love Island, for the third consecutive year.

Video: An interview with Amina Razaq, Commissioning Editor, Mindshare

Video: An interview with Amina Razaq, Commissioning...

News | Posted 22nd March 2018

From the AW360 Live Interview Stage at Advertising Week Europe 2018: an interview with Amina Razaq, Commissioning Editor, Mindshare

Mindshare attend The Guardian Changing Media Summit

Mindshare attend The Guardian Changing Media Summit

News | Posted 13th March 2018

From Editorial to algorithms: How the growth in social media is changing the way content is curated The overall retreat from conversations on public platforms and into messaging apps means we don’t have an easily accessible judgment about public opinion any longer. Paul Mason, the journalist, and filmmaker started off the Guardian media summit...

Mindshare attend The Guardian Changing Media Summit

Mindshare attend The Guardian Changing Media Summit

News | Posted 13th March 2018

Programmatic transparency: What’s next? With between 60-70% of digital display now being bought programmatically, it is becoming increasingly important for us to be at the forefront of the conversation, as experts, we are required to talk confidently about programmatic technology, and sometimes it’s shortfalls. One of the big topics of...

Mindshare strengthens its eCommerce and creative offering with two new appointments

Mindshare strengthens its eCommerce and creative offering...

News | Posted 12th March 2018

Mindshare UK, part of WPP, announces that it has appointed Daniel Da Costa to the role of Strategy Director and Yulia Livne to the role of eCommerce Director.

Mindshare UK MD, Joanna Lyall features in IWD 2018: 10 Leaders on Equality in Performance Marketing

Mindshare UK MD, Joanna Lyall features in IWD 2018: 10...

News | Posted 8th March 2018

On International Women's Day (March 8), PerformanceIN invites female leaders in performance marketing to share their thoughts on the role of women in the industry.

Helen McRae named in MarComm's 2018's Magnificent Women

Helen McRae named in MarComm's 2018's Magnificent Women

News | Posted 8th March 2018

The marketing and communications industries are commanded by some magnificent leaders — an increasing number of which are women. This year, MarComm’s Magnificence highlights 20 women with praiseworthy positions and accomplishments in those fields.

Mindshare UK joins WomenPresent and pledges to put more women on stage

Mindshare UK joins WomenPresent and pledges to put more...

News | Posted 8th March 2018

Mindshare UK, part of WPP, is the first agency to join WomenPresent's mission to increase the 'podium' share of women at public and private industry events. The organisation hopes to increase diversity and support the achievement of women globally

Gender Pay Gap Report

Gender Pay Gap Report

News | Posted 1st March 2018

Mindshare recognises the clear benefits of a diverse and gender balanced workforce, so we are disappointed that our gender pay gap percentage is 0.7% above the national average. It is our priority to ensure we are progressive on this subject and clearly the figures below show we have work to do. Gender Pay Gap reporting is a new requirement...

Mindshare UK promotes Fleur Stoppani to Chief Client Officer

Mindshare UK promotes Fleur Stoppani to Chief Client Officer

News | Posted 12th February 2018

Mindshare UK, part of WPP, announces that Fleur Stoppani has been promoted to Chief Client Officer. Joining the leadership team, Fleur will be responsible for leading and evolving the agency's approach to delivering exceptional client service across the UK.

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