Mindshare Futures is the research programme that underpins our purpose. It runs throughout the year, constantly monitoring and testing emerging tech innovations and the wider cultural changes going on in the world.
Welcome to Mindshare’s trends for 2020. The backbone to our Futures Programme, these trends aim to get to the heart of those areas in technology, communications and culture we should be watching for the year ahead and beyond. Key areas of exploration include 5G, more human data sources (such as facial recognition and wearables), streaming wars, disruption in the brand landscape and the transformation of advertising.