News

Grow@Mindshare, the specialist entity from Mindshare designed to help start-ups and entrepreneurial businesses achieve rapid and measurable growth, has launched Treatwell’s largest ever TV and VOD campaign across the UK.

How augmented reality hacks the human brain Augmented reality (AR) is fast outpacing its more famous 'Virtual' cousin, with an accessible and compelling platform for brands to create digital assets that consumers want to experience.  'Layered' the product of Mindshare Futures in partnership with AR platform Zappar, explores...

Econsultancy's weekly stats roundup; this time round they've got news about ad spend, augmented reality (AR), email marketing and lots more.

Three has unveiled the world’s first augmented reality Snapchat pet – Puggerfly – as it looks to boost its digital presence and tap into Snapchat’s 12 million-strong daily UK audience.

Three has unveiled the world’s first augmented reality Snapchat pet – Puggerfly – as it looks to boost its digital presence and tap into Snapchat’s 12 million-strong daily UK audience.

The time has come for augmented reality to move beyond bite-sized fun activations and towards everyday utility that consumers depend and rely on, finds a trends report released by Mindshare and Zappar.

Superdrug has confirmed it will be the headline sponsor for ITV2’s reality TV show, Love Island, for the third consecutive year.

From the AW360 Live Interview Stage at Advertising Week Europe 2018: an interview with Amina Razaq, Commissioning Editor, Mindshare

From Editorial to algorithms: How the growth in social media is changing the way content is curated The overall retreat from conversations on public platforms and into messaging apps means we don’t have an easily accessible judgment about public opinion any longer. Paul Mason, the journalist, and filmmaker started off the Guardian media summit...

Programmatic transparency: What’s next? With between 60-70% of digital display now being bought programmatically, it is becoming increasingly important for us to be at the forefront of the conversation, as experts, we are required to talk confidently about programmatic technology, and sometimes it’s shortfalls. One of the big topics of...

Mindshare UK, part of WPP, announces that it has appointed Daniel Da Costa to the role of Strategy Director and Yulia Livne to the role of eCommerce Director.

Mindshare UK, part of WPP, is the first agency to join WomenPresent's mission to increase the 'podium' share of women at public and private industry events. The organisation hopes to increase diversity and support the achievement of women globally

On International Women's Day (March 8), PerformanceIN invites female leaders in performance marketing to share their thoughts on the role of women in the industry.

The marketing and communications industries are commanded by some magnificent leaders — an increasing number of which are women. This year, MarComm’s Magnificence highlights 20 women with praiseworthy positions and accomplishments in those fields.

Mindshare recognises the clear benefits of a diverse and gender balanced workforce, so we are disappointed that our gender pay gap percentage is 0.7% above the national average. It is our priority to ensure we are progressive on this subject and clearly the figures below show we have work to do. Gender Pay Gap reporting is a new requirement...

Mindshare UK, part of WPP, announces that Fleur Stoppani has been promoted to Chief Client Officer. Joining the leadership team, Fleur will be responsible for leading and evolving the agency's approach to delivering exceptional client service across the UK.