Mediatel has covered some of the key findings following the launch of the 2018 Trends report, which can be found here. They're particularly interested in the findings that 71% of consumers are unaware of what GDPR (General Data Protection Regulation). Read more here.
We have previewed our 5 key Trends for 2018 at this year's Huddle. Presenting the Methodology, along with some consumer insights, Mindshare Futures are building anticipation for the full report coming out in December. Read more here.
Mindshare UK partners with ENACTUS to help achieve UN sustainable development goals as it celebrates its twentieth birthday. Read more here.
Mobile Marketing has picked up on the insights from the Futures team's latest report; The Future of Retail. Read more here.
When featuring in Campaign, Helen McRae highlighted the need for excitement and innovation from retailers in order to cut through the crowded marketplace and connect with consumers. Read more here.
Channel 4 and ITV simultaneously advertise the launch of 20th Century Fox's War For The Planet Of The Apes.
This article started as a rant in Nice airport, as I waited for my delayed flight from Cannes, aimed at how incredibly risk averse and short-sighted we can be as an industry and how two quick fixes (putting audiences and channels before content development and a balanced approach to brand and demand KPIs) could solve a lot of our ills. It...
As the dust settles following the world’s largest consumer tech show, CES, brands and consumers will be mulling over what prospects the latest gadgetry might hold. While some may find the latest tech developments exciting, others are concerned by the increasingly connected world. To help us make sense of the varying attitudes, we set about...
Mindshare, the global media agency network that is part of WPP , has ended the year with the top awards across the most respected awards ceremonies globally.
I had the pleasure of speaking at Future of Advertising forum this week, an event which Justin and his team have grown and grown over the last few years. Despite only being able to make it down for the late afternoon session on the first day, I had the chance to speak to several people afterwards and there was a strong consensus that at a time...
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