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US Cyber Week Round Up

US Cyber Week Round Up

News | Poslané: 30th November 2018

Mindshare Point of View: a round-up of ‘Cyber Week’ in the US. Cyber Week’ started early in the US with sales and pre-sales events starting as early as the Wednesday before Thanksgiving. The seasonal six-day kick-off (Wednesday-Cyber Monday) to the 2018 holiday shopping season set new retail records in 2018.

Youtube's New Pre-Roll Advertising Model

Youtube's New Pre-Roll Advertising Model

News | Poslané: 23rd November 2018

YouTube is disrupting its pre-roll advertising model by testing out a new ‘ad pod’ format: a stacked pre-roll unit that will replace some desktop mid-roll ads.

Hľadáme kolegu na pozíciu Executive, Client Leadership

Hľadáme kolegu na pozíciu Executive, Client Leadership

News | Poslané: 20th November 2018

Hľadáme šikovného a skúseného kolegu s minimálne jedným rokom praxe v oblasti plánovania komunikačných aktivít (mediálnych kampaní) pre klientov, ktorý chce pracovať a rozvíjať sa v medzinárodnej mediálnej agentúre, v perfektne fungujúcom kolektíve, a má ambíciu vymýšľať a realizovať efektívne kampane pre zaujímavých medzinárodných a lokálnych...

Black Friday Innovations

Black Friday Innovations

News | Poslané: 16th November 2018

Mindshare POV: Black Friday is regarded as the start of the holiday shopping season but deals and promotions are being unveiled earlier every year. So you don’t miss out, we’ve rounded up the best of the innovations for you. It’s quite a haul!

What to Expect for Singles’ Day 2018

What to Expect for Singles’ Day 2018

News | Poslané: 9th November 2018

Mindshare Point of View: In November 2009, 27 brands joined the first TMall Singles’ Day celebration, thinking it was just a promotion to boost sales in between two major shopping seasons – China’s National Day and Christmas.

Facebook and Apple Q3 Results

Facebook and Apple Q3 Results

News | Poslané: 2nd November 2018

Mindshare Point of View: Facebook (Q3) and Apple (Q4) were the last of the FAANG stocks to report earnings this quarter.

Magic Leap Is Here

Magic Leap Is Here

News | Poslané: 25th October 2018

Mindshare Point of View: Earlier this year, Florida-based tech start-up Magic Leap raised $461m in second round funding, taking its combined funding to date to $2.3bn…all without releasing a product.

Snapchat Originals

Snapchat Originals

News | Poslané: 12th October 2018

Mindshare Point of View: Snap is launching ‘Snap Originals’ - a host of new original series as its first move into scripted programming.

Ads on WhatsApp

Ads on WhatsApp

News | Poslané: 5th October 2018

Mindshare Point of View: This week, Facebook confirmed that ads would begin appearing on WhatsApp in the ‘Status’ feature from 2019. The ‘Status’ feature is similar to Stories on Instagram and Facebook, letting users upload Snapchat-style pics and videos that can be viewed for 24 hours.

Hľadáme kolegu na pozíciu asistent, client leadership

Hľadáme kolegu na pozíciu asistent, client leadership

News | Poslané: 4th October 2018

Hľadáme šikovného kolegu, ktorý je nadšený učiť sa nové veci v medzinárodnej mediálnej agentúre. Pozícia je vhodná pre spoľahlivého absolventa alebo človeka s minimálnou praxou v agentúrnom prostredí, respektíve študenta externého VŠ štúdia. Staneš sa u nás súčasťou oddelenia klientskeho servisu, kde budeš svojim kolegom pomáhať s ich dennou...

Google Search Updates 2018

Google Search Updates 2018

News | Poslané: 28th September 2018

This week Google celebrated its 20th birthday and also announced a number of updates to its core search service - further advancing its visual search offerings and the ranking algorithm for Google Images. Key updates and features include: Google Discover, Stories, Google Lens and updates to the ranking algorithm.

Pinterest opens API to Third Party Influencers

Pinterest opens API to Third Party Influencers

News | Poslané: 21st September 2018

Mindshare Point of View: Pinterest is giving brands and influencers more reason to partner up on its platform by opening its content marketing API to third-party influencer marketing platforms, helping brands and influencers collaborate more effectively.

Apple's 2018 Product Range

Apple's 2018 Product Range

News | Poslané: 14th September 2018

Mindshare Point of View: Following months of rumours and leaks (including revealing all the product variants the day of the big show) Apple CEO Tim Cook finally took to the stage at his ‘Gather Round’ event this week to launch the official 2018 iPhone range and brand-new Apple Watch Series 4.

Amazon’s New Ad-Supported Streaming Service

Amazon’s New Ad-Supported Streaming Service

News | Poslané: 31st August 2018

Mindshare Point of View: Amazon is planning to launch an ad-supported free video service for Fire TV users, according to a report from The Information, bolstering its advertising business further

Aloha Facebook

Aloha Facebook

News | Poslané: 24th August 2018

The Internet lit up with speculation this week as long time TechCrunch tipster Jane Manchun Wong revealed that code inside the Facebook and Messenger Android apps suggests that Facebook is developing its own speech recognition feature under the name ‘Aloha’ for both the Facebook and Messenger apps, as well as external hardware.

Facebook and Instagram Limits

Facebook and Instagram Limits

News | Poslané: 3rd August 2018

Mindshare Point of View: Facebook has launched a new feature on Instagram and Facebook that allows users to monitor how much time they spend on both social media platforms, allowing them to set personal limits and restrictions.

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