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Facebook Voice Assistant

Facebook Voice Assistant

News | Poslané: 18th April 2019

Mindshare Point of View: Facebook is working on a new voice assistant to rival Alexa, Siri and Google Assistant. The story, was broken by CNBC and later confirmed by a Facebook spokesperson in an email to Reuters.

Facebook Brand Safety: Inventory Filters

Facebook Brand Safety: Inventory Filters

News | Poslané: 12th April 2019

Facebook has introduced a new brand safety update and a new set of ‘inventory filter’ controls for advertising that appears within placements outside the social newsfeed across Instant Articles, Audience Network and Facebook in-stream video.

Apple Event 2019

Apple Event 2019

News | Poslané: 28th March 2019

This week, Apple presented its Spring “Apple Event”. While previous “Events” have historically focused on product releases/updates in the Fall/Autumn, Apple took a cue from the traditional broadcast market to showcase its announcements in content development, subscription services and Apple Pay prior to the upfront season.

EU Copyright Directive

EU Copyright Directive

News | Poslané: 28th March 2019

The European Parliament has adopted a new Copyright Directive. It is one of the most debated and lobbied proposals in the history of the EU due to two specific Articles - #11 and #13.

Google's Stadia

Google's Stadia

News | Poslané: 22nd March 2019

Google has announced the launch of cloud gaming platform ‘Stadia’ at the Game Developers Conference in San Francisco. It has also launched a Wi-Fi enabled controller that connects to Stadia. Stadia, an evolution of Google’s beta ‘Project Stream’ run last year, is Google’s entry into the cloud-based games market.

SXSW Interactive 2019

SXSW Interactive 2019

News | Poslané: 15th March 2019

Mindshare Point of View: Taking place March 8-12, in a city with the unofficial motto of ‘Keep Austin Weird,’ SXSW Interactive is not a usual advertising and media event. It’s one of the few events that explores everything from government issues, social activism, technology to entertainment, music and of course marketing.

Instagram's New Branded Content Ad Units

Instagram's New Branded Content Ad Units

News | Poslané: 8th March 2019

Instagram has released a Branded Content ad format, designed for influencer activity and providing advertisers with additional functionality and visibility over reporting metrics. Previously only available to select partners, the product is now available to all advertisers.

Mobile World Congress 2019

Mobile World Congress 2019

News | Poslané: 1st March 2019

Background: GSMA, the trade body that represents mobile network operators globally and the organiser of the Mobile World Congress, opened the doors on MWC 2019 in Barcelona on 25th February to 2,400 companies and nearly 150,000 attendees from around the world - the biggest dedicated mobile event in the world. Details and Implications: MWC 2019...

Facebook Campaign Budget Optimisation

Facebook Campaign Budget Optimisation

News | Poslané: 22nd February 2019

Facebook has announced that all existing and new ad campaigns will run with Campaign Budget Optimisation (CBO) from September 2019. Advertisers can currently allocate budget at Ad Set level, however, now budgets will be moved to Campaign level allowing Facebook’s algorithm to automatically distribute budget to the best performing Ad Sets.

Hľadáme stážistu na klientske oddelenie

Hľadáme stážistu na klientske oddelenie

News | Poslané: 18th February 2019

Študenti vysokých škôl, pozor! Možno hľadáme práve teba, ak: Si študentom ideálne štvrtého alebo piateho ročníka VŠ Máš zanietenie pre online marketing, tradičné médiá alebo marketing ako taký Si komunikatívny a dokážeš samostatne myslieť Máš v malíčku základné PC zručnosti (Outlook, Excel, Powerpoint atď.) Čo ti na oplátku ponúkame my? Prácu v...

Facebook Integrates Instagram, WhatsApp and Messenger Infrastructure

Facebook Integrates Instagram, WhatsApp and Messenger...

News | Poslané: 10th February 2019

Mindshare PoV: Facebook has announced plans to integrate the messaging infrastructure of its hugely popular services WhatsApp, Instagram and Facebook Messenger into a singular product intended to deliver “the best messaging experiences”.

Microsoft Project xCloud

Microsoft Project xCloud

News | Poslané: 25th January 2019

Microsoft’s Project xCloud is a new streaming service for gaming which aims to deliver high-end, blockbuster gaming experiences on multiple devices. It is being hailed as ‘Netflix for Games’ by Microsoft CEO Satya Nadella.

CES 2019

CES 2019

News | Poslané: 11th January 2019

Mindshare Point of View: The Consumer Electronics Show took place in Las Vegas this week, drawing the world’s leading consumer technology brands, all showing off their latest and greatest inventions. From 5G everything and smart cities to beauty trends, brands brought their biggest, fastest, and most connected projects to the CES showroom.

Facebook Live Shopping

Facebook Live Shopping

News | Poslané: 7th December 2018

Mindshare Point of View: Reports suggest that Facebook is testing a new way to shop on the platform by combining the use of Live Video and Messenger.

US Cyber Week Round Up

US Cyber Week Round Up

News | Poslané: 30th November 2018

Mindshare Point of View: a round-up of ‘Cyber Week’ in the US. Cyber Week’ started early in the US with sales and pre-sales events starting as early as the Wednesday before Thanksgiving. The seasonal six-day kick-off (Wednesday-Cyber Monday) to the 2018 holiday shopping season set new retail records in 2018.

Youtube's New Pre-Roll Advertising Model

Youtube's New Pre-Roll Advertising Model

News | Poslané: 23rd November 2018

YouTube is disrupting its pre-roll advertising model by testing out a new ‘ad pod’ format: a stacked pre-roll unit that will replace some desktop mid-roll ads.

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