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Snapchat Originals

Snapchat Originals

News | Poslané: 12th October 2018

Mindshare Point of View: Snap is launching ‘Snap Originals’ - a host of new original series as its first move into scripted programming.

Ads on WhatsApp

Ads on WhatsApp

News | Poslané: 5th October 2018

Mindshare Point of View: This week, Facebook confirmed that ads would begin appearing on WhatsApp in the ‘Status’ feature from 2019. The ‘Status’ feature is similar to Stories on Instagram and Facebook, letting users upload Snapchat-style pics and videos that can be viewed for 24 hours.

Hľadáme kolegu na pozíciu asistent, client leadership

Hľadáme kolegu na pozíciu asistent, client leadership

News | Poslané: 4th October 2018

Hľadáme šikovného kolegu, ktorý je nadšený učiť sa nové veci v medzinárodnej mediálnej agentúre. Pozícia je vhodná pre spoľahlivého absolventa alebo človeka s minimálnou praxou v agentúrnom prostredí, respektíve študenta externého VŠ štúdia. Staneš sa u nás súčasťou oddelenia klientskeho servisu, kde budeš svojim kolegom pomáhať s ich dennou...

Google Search Updates 2018

Google Search Updates 2018

News | Poslané: 28th September 2018

This week Google celebrated its 20th birthday and also announced a number of updates to its core search service - further advancing its visual search offerings and the ranking algorithm for Google Images. Key updates and features include: Google Discover, Stories, Google Lens and updates to the ranking algorithm.

Pinterest opens API to Third Party Influencers

Pinterest opens API to Third Party Influencers

News | Poslané: 21st September 2018

Mindshare Point of View: Pinterest is giving brands and influencers more reason to partner up on its platform by opening its content marketing API to third-party influencer marketing platforms, helping brands and influencers collaborate more effectively.

Apple's 2018 Product Range

Apple's 2018 Product Range

News | Poslané: 14th September 2018

Mindshare Point of View: Following months of rumours and leaks (including revealing all the product variants the day of the big show) Apple CEO Tim Cook finally took to the stage at his ‘Gather Round’ event this week to launch the official 2018 iPhone range and brand-new Apple Watch Series 4.

Amazon’s New Ad-Supported Streaming Service

Amazon’s New Ad-Supported Streaming Service

News | Poslané: 31st August 2018

Mindshare Point of View: Amazon is planning to launch an ad-supported free video service for Fire TV users, according to a report from The Information, bolstering its advertising business further

Aloha Facebook

Aloha Facebook

News | Poslané: 24th August 2018

The Internet lit up with speculation this week as long time TechCrunch tipster Jane Manchun Wong revealed that code inside the Facebook and Messenger Android apps suggests that Facebook is developing its own speech recognition feature under the name ‘Aloha’ for both the Facebook and Messenger apps, as well as external hardware.

Facebook and Instagram Limits

Facebook and Instagram Limits

News | Poslané: 3rd August 2018

Mindshare Point of View: Facebook has launched a new feature on Instagram and Facebook that allows users to monitor how much time they spend on both social media platforms, allowing them to set personal limits and restrictions.

Snapchat Amazon Integration

Snapchat Amazon Integration

News | Poslané: 23rd July 2018

Mindshare POV: Earlier this week a self-described “technology leaker” tipped off tech blog TechCrunch to the discovery of Amazon logo image files in the coding of Snapchat app. Digging a little deeper, the code suggests an evolving integration between the two companies in the form of a visual product search feature.

Instagram Launch Instagram TV

Instagram Launch Instagram TV

News | Poslané: 9th July 2018

Mindshare Point of View: Instagram has launched ‘Instagram TV’ (IGTV), both a new in-app feature and standalone app. IGTV is set to rival YouTube and Snapchat as it joins the mobile-first video platforms.

YouTube Brand Safety Updates, June 2018

YouTube Brand Safety Updates, June 2018

News | Poslané: 22nd June 2018

Mindshare Point of View: Following last year’s well publicised brand safety issues, Google has announced several changes to its platforms to address the concerns raised by advertisers and agencies. This week, it announced the following changes:

Google Invests In JD.com

Google Invests In JD.com

News | Poslané: 22nd June 2018

Mindshare Point of View: Alphabet’s Google announced its agreement to invest $550M in Chinese e-commerce giant JD.com in efforts to broaden and expand its retail presence

Apple’s Safari Update Introduces Further Privacy Measures

Apple’s Safari Update Introduces Further Privacy Measures

News | Poslané: 8th June 2018

Apple’s latest Safari update has introduced further privacy measures aimed at making users more aware of data that websites may be trying to access and ultimately giving them control over whether they are happy to share it.

Google Launches Programmatic Audio Ads

Google Launches Programmatic Audio Ads

News | Poslané: 1st June 2018

Mindshare Point of View: Google announced this week that they have added a full suite of audio inventory to DoubleClick Bid Manager (DBM); and advertisers can buy programmatic audio ad spots - in a variety of lengths, within Google Play Music, Spotify, Soundcloud, and TuneIn; with Pandora being added shortly.

Amazon Launches New App for Sellers

Amazon Launches New App for Sellers

News | Poslané: 25th May 2018

Mindshare Point of View: Amazon recently launched Marketplace, an app store made for professional third-party sellers to further enable them to continue to sell products smoothly

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