Mindshare POV: Earlier this week a self-described “technology leaker” tipped off tech blog TechCrunch to the discovery of Amazon logo image files in the coding of Snapchat app. Digging a little deeper, the code suggests an evolving integration between the two companies in the form of a visual product search feature.
Mindshare Point of View: Following last year’s well publicised brand safety issues, Google has announced several changes to its platforms to address the concerns raised by advertisers and agencies. This week, it announced the following changes:
Apple’s latest Safari update has introduced further privacy measures aimed at making users more aware of data that websites may be trying to access and ultimately giving them control over whether they are happy to share it.
Mindshare Point of View: Google announced this week that they have added a full suite of audio inventory to DoubleClick Bid Manager (DBM); and advertisers can buy programmatic audio ad spots - in a variety of lengths, within Google Play Music, Spotify, Soundcloud, and TuneIn; with Pandora being added shortly.
Mindshare Point of View: Following the initial announcement in April, Snapchat has now officially rolled out unskippable six-second adverts called ‘Commercials’ on its platform to users watching content on the Discover and Shows channel.
Mindshare Point of View: Facebook hosted its annual global developer conference F8 in San Jose this week. The tech community gathered for two full days of sessions, workshops, product demos, and ‘facetime’ with Facebook’s product experts. Here are the most notable updates.
Mindshare Point of View: HQ Trivia, a live trivia-style game show app for mobile that is taking the world by storm has this week moved into the social space with the launch of a new feature called ‘Friends on HQ’.
Mindshare Point of View: Google has launched AdSense Auto, a new and easy-to-use program backed by machine learning that optimises ad placements for publishers. It promises AI optimization, increased revenue and a hassle-free way for publishers to increase the monetisation of their content as well as a way for brands to increase reach.
This week Google announced it is evolving its Accelerated Mobile Pages (AMP) with the launch of AMP Stories, providing another way for content creators and publishers to share content rich in visuals, video and animation and tapping into the growing Stories trend.
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