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Amazon Launches New App for Sellers

Amazon Launches New App for Sellers

News | Poslané: 25th May 2018

Mindshare Point of View: Amazon recently launched Marketplace, an app store made for professional third-party sellers to further enable them to continue to sell products smoothly

Snapchat’s 6 Second Unskippable Ads

Snapchat’s 6 Second Unskippable Ads

News | Poslané: 18th May 2018

Mindshare Point of View: Following the initial announcement in April, Snapchat has now officially rolled out unskippable six-second adverts called ‘Commercials’ on its platform to users watching content on the Discover and Shows channel.

Facebook – F8 Developer Conference 2018

Facebook – F8 Developer Conference 2018

News | Poslané: 4th May 2018

Mindshare Point of View: Facebook hosted its annual global developer conference F8 in San Jose this week. The tech community gathered for two full days of sessions, workshops, product demos, and ‘facetime’ with Facebook’s product experts. Here are the most notable updates.

HQ Trivia Rakes in Both Consumers and Advertisers

HQ Trivia Rakes in Both Consumers and Advertisers

News | Poslané: 13th April 2018

Mindshare Point of View: HQ Trivia, a live trivia-style game show app for mobile that is taking the world by storm has this week moved into the social space with the launch of a new feature called ‘Friends on HQ’.

Google Acquires Tenor

Google Acquires Tenor

News | Poslané: 29th March 2018

Mindshare Point of View: In its never-ending desire to be at the forefront of all things search, Google has recently acquired GIF platform Tenor for an undisclosed amount and will integrate Tenor’s collection of animated images into its search platform.

SXSW Interactive 2018

SXSW Interactive 2018

News | Poslané: 21st March 2018

Mindshare Point of View: SXSW Interactive is far from your ordinary marketing conference; it is perhaps the only event out there that examines the impact of technology on society from every angle.

2018 Mobile World Congress: What You Need To Know

2018 Mobile World Congress: What You Need To Know

News | Poslané: 13th March 2018

Mindshare Point of View: The 2018 Mobile World Congress (MWC) wrapped up on March 1st in Barcelona and saw some of the mobile industry's biggest updates, reveals and announcements.

Google Launches AdSense Auto Ads

Google Launches AdSense Auto Ads

News | Poslané: 26th February 2018

Mindshare Point of View: Google has launched AdSense Auto, a new and easy-to-use program backed by machine learning that optimises ad placements for publishers. It promises AI optimization, increased revenue and a hassle-free way for publishers to increase the monetisation of their content as well as a way for brands to increase reach.

Google's AMP Stories

Google's AMP Stories

News | Poslané: 22nd February 2018

This week Google announced it is evolving its Accelerated Mobile Pages (AMP) with the launch of AMP Stories, providing another way for content creators and publishers to share content rich in visuals, video and animation and tapping into the growing Stories trend.

Snap and Twitter Results

Snap and Twitter Results

News | Poslané: 19th February 2018

Mindshare Point of View: Both Twitter and Snap provided positive news for the industry and investors this week with a good round of Q4 results.

Google’s Global Site Tag

Google’s Global Site Tag

News | Poslané: 8th February 2018

Mindshare Point of View: Google’s new Global site tag is a simplified web tagging library that works across all of Google’s site and conversion measurement products, giving better measurement for all Google tracked activity

Snapchat and Instagram Stories Updates

Snapchat and Instagram Stories Updates

News | Poslané: 26th January 2018

Mindshare Point of View: The battle between competing Stories continues as Snapchat and Instagram have both built out their product offerings this week.

CES 2018

CES 2018

News | Poslané: 12th January 2018

Mindshare Point of View: The Consumer Electronics Show (CES) has taken place in Las Vegas this week, drawing the world’s leading consumer technology brands all showing off their latest and greatest inventions.

Apple buys Shazam

Apple buys Shazam

News | Poslané: 15th December 2017

Mindshare Point of View: Apple is acquiring audio recognition company Shazam for a reported $400m, which would make it one of Apple’s biggest investments to date.

Snapchat Redesign

Snapchat Redesign

News | Poslané: 1st December 2017

Mindshare Point of View: Snap Inc has unveiled a new redesign of the Snapchat app with the aim of making it easier to use to address the slow growth in its user base.

Singles Day Vs Black Friday

Singles Day Vs Black Friday

News | Poslané: 24th November 2017

Mindshare Point of View: November is fast becoming the sales battleground of the year. In the East we have Singles Day or Double 11 – a veritable celebration of retail innovation in China. In the West we have Black Friday and Cyber Monday, which despite their names have morphed into a week-long sales festival across most countries.

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