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Apple WWDC 2019

Apple WWDC 2019

News | Poslané: 7th June 2019

Mindshare POV: This week Apple held its annual Worldwide Developer Conference (WWDC). As expected, Apple’s announcements focused on Operating System updates but also had a focus on privacy.

Facebook Interactive Ads

Facebook Interactive Ads

News | Poslané: 31st May 2019

Facebook is bringing interactive playable ads to its Audience Network. In August last year Facebook launched a new ad format that lives in the Facebook news feed and allows users to trial ‘lite’ versions of mobile games before downloading.

Amazon Looks to Buy Sizmek

Amazon Looks to Buy Sizmek

News | Poslané: 24th May 2019

Bloomberg reports that Amazon is finalising a deal to buy ad-serving tech company Sizmek.

Google’s New Ad Formats

Google’s New Ad Formats

News | Poslané: 17th May 2019

Google unveiled a new suite of advertising products at the annual Google Marketing live conference in San Francisco this week. Announcements include a new set of visual ad formats for retailers on Gmail, Google Images, YouTube App, Google Assistant and more.

Google I/O Conference 2019

Google I/O Conference 2019

News | Poslané: 10th May 2019

Google’s annual developer conference – Google I/O – was held in Mountain View last week. With a slew of new devices and services, here are the key updates.

Facebook F8 Developer Conference 2019

Facebook F8 Developer Conference 2019

News | Poslané: 3rd May 2019

Mindshare Point of View: Facebook hosted its global developer conference ‘F8” in San Jose this week, gathering more than 5,000 developers, creators and entrepreneurs from around the world to talk about the future of technology and Facebook’s plans.

Q1 2019 Earnings

Q1 2019 Earnings

News | Poslané: 26th April 2019

Mindshare Point of View: Snap, Twitter, Facebook and Amazon all reported results this week. Here’s what you need to know.

Facebook Voice Assistant

Facebook Voice Assistant

News | Poslané: 18th April 2019

Mindshare Point of View: Facebook is working on a new voice assistant to rival Alexa, Siri and Google Assistant. The story, was broken by CNBC and later confirmed by a Facebook spokesperson in an email to Reuters.

Facebook Brand Safety: Inventory Filters

Facebook Brand Safety: Inventory Filters

News | Poslané: 12th April 2019

Facebook has introduced a new brand safety update and a new set of ‘inventory filter’ controls for advertising that appears within placements outside the social newsfeed across Instant Articles, Audience Network and Facebook in-stream video.

EU Copyright Directive

EU Copyright Directive

News | Poslané: 28th March 2019

The European Parliament has adopted a new Copyright Directive. It is one of the most debated and lobbied proposals in the history of the EU due to two specific Articles - #11 and #13.

Apple Event 2019

Apple Event 2019

News | Poslané: 28th March 2019

This week, Apple presented its Spring “Apple Event”. While previous “Events” have historically focused on product releases/updates in the Fall/Autumn, Apple took a cue from the traditional broadcast market to showcase its announcements in content development, subscription services and Apple Pay prior to the upfront season.

Google's Stadia

Google's Stadia

News | Poslané: 22nd March 2019

Google has announced the launch of cloud gaming platform ‘Stadia’ at the Game Developers Conference in San Francisco. It has also launched a Wi-Fi enabled controller that connects to Stadia. Stadia, an evolution of Google’s beta ‘Project Stream’ run last year, is Google’s entry into the cloud-based games market.

SXSW Interactive 2019

SXSW Interactive 2019

News | Poslané: 15th March 2019

Mindshare Point of View: Taking place March 8-12, in a city with the unofficial motto of ‘Keep Austin Weird,’ SXSW Interactive is not a usual advertising and media event. It’s one of the few events that explores everything from government issues, social activism, technology to entertainment, music and of course marketing.

Instagram's New Branded Content Ad Units

Instagram's New Branded Content Ad Units

News | Poslané: 8th March 2019

Instagram has released a Branded Content ad format, designed for influencer activity and providing advertisers with additional functionality and visibility over reporting metrics. Previously only available to select partners, the product is now available to all advertisers.

Mobile World Congress 2019

Mobile World Congress 2019

News | Poslané: 1st March 2019

Background: GSMA, the trade body that represents mobile network operators globally and the organiser of the Mobile World Congress, opened the doors on MWC 2019 in Barcelona on 25th February to 2,400 companies and nearly 150,000 attendees from around the world - the biggest dedicated mobile event in the world. Details and Implications: MWC 2019...

Facebook Campaign Budget Optimisation

Facebook Campaign Budget Optimisation

News | Poslané: 22nd February 2019

Facebook has announced that all existing and new ad campaigns will run with Campaign Budget Optimisation (CBO) from September 2019. Advertisers can currently allocate budget at Ad Set level, however, now budgets will be moved to Campaign level allowing Facebook’s algorithm to automatically distribute budget to the best performing Ad Sets.

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