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Facebook and Instagram Limits

Facebook and Instagram Limits

News | Poslané: 3rd August 2018

Mindshare Point of View: Facebook has launched a new feature on Instagram and Facebook that allows users to monitor how much time they spend on both social media platforms, allowing them to set personal limits and restrictions.

Snapchat Amazon Integration

Snapchat Amazon Integration

News | Poslané: 23rd July 2018

Mindshare POV: Earlier this week a self-described “technology leaker” tipped off tech blog TechCrunch to the discovery of Amazon logo image files in the coding of Snapchat app. Digging a little deeper, the code suggests an evolving integration between the two companies in the form of a visual product search feature.

Instagram Launch Instagram TV

Instagram Launch Instagram TV

News | Poslané: 9th July 2018

Mindshare Point of View: Instagram has launched ‘Instagram TV’ (IGTV), both a new in-app feature and standalone app. IGTV is set to rival YouTube and Snapchat as it joins the mobile-first video platforms.

Google Invests In JD.com

Google Invests In JD.com

News | Poslané: 22nd June 2018

Mindshare Point of View: Alphabet’s Google announced its agreement to invest $550M in Chinese e-commerce giant JD.com in efforts to broaden and expand its retail presence

YouTube Brand Safety Updates, June 2018

YouTube Brand Safety Updates, June 2018

News | Poslané: 22nd June 2018

Mindshare Point of View: Following last year’s well publicised brand safety issues, Google has announced several changes to its platforms to address the concerns raised by advertisers and agencies. This week, it announced the following changes:

Apple’s Safari Update Introduces Further Privacy Measures

Apple’s Safari Update Introduces Further Privacy Measures

News | Poslané: 8th June 2018

Apple’s latest Safari update has introduced further privacy measures aimed at making users more aware of data that websites may be trying to access and ultimately giving them control over whether they are happy to share it.

Google Launches Programmatic Audio Ads

Google Launches Programmatic Audio Ads

News | Poslané: 1st June 2018

Mindshare Point of View: Google announced this week that they have added a full suite of audio inventory to DoubleClick Bid Manager (DBM); and advertisers can buy programmatic audio ad spots - in a variety of lengths, within Google Play Music, Spotify, Soundcloud, and TuneIn; with Pandora being added shortly.

Amazon Launches New App for Sellers

Amazon Launches New App for Sellers

News | Poslané: 25th May 2018

Mindshare Point of View: Amazon recently launched Marketplace, an app store made for professional third-party sellers to further enable them to continue to sell products smoothly

Snapchat’s 6 Second Unskippable Ads

Snapchat’s 6 Second Unskippable Ads

News | Poslané: 18th May 2018

Mindshare Point of View: Following the initial announcement in April, Snapchat has now officially rolled out unskippable six-second adverts called ‘Commercials’ on its platform to users watching content on the Discover and Shows channel.

Facebook – F8 Developer Conference 2018

Facebook – F8 Developer Conference 2018

News | Poslané: 4th May 2018

Mindshare Point of View: Facebook hosted its annual global developer conference F8 in San Jose this week. The tech community gathered for two full days of sessions, workshops, product demos, and ‘facetime’ with Facebook’s product experts. Here are the most notable updates.

HQ Trivia Rakes in Both Consumers and Advertisers

HQ Trivia Rakes in Both Consumers and Advertisers

News | Poslané: 13th April 2018

Mindshare Point of View: HQ Trivia, a live trivia-style game show app for mobile that is taking the world by storm has this week moved into the social space with the launch of a new feature called ‘Friends on HQ’.

Google Acquires Tenor

Google Acquires Tenor

News | Poslané: 29th March 2018

Mindshare Point of View: In its never-ending desire to be at the forefront of all things search, Google has recently acquired GIF platform Tenor for an undisclosed amount and will integrate Tenor’s collection of animated images into its search platform.

SXSW Interactive 2018

SXSW Interactive 2018

News | Poslané: 21st March 2018

Mindshare Point of View: SXSW Interactive is far from your ordinary marketing conference; it is perhaps the only event out there that examines the impact of technology on society from every angle.

2018 Mobile World Congress: What You Need To Know

2018 Mobile World Congress: What You Need To Know

News | Poslané: 13th March 2018

Mindshare Point of View: The 2018 Mobile World Congress (MWC) wrapped up on March 1st in Barcelona and saw some of the mobile industry's biggest updates, reveals and announcements.

Google Launches AdSense Auto Ads

Google Launches AdSense Auto Ads

News | Poslané: 26th February 2018

Mindshare Point of View: Google has launched AdSense Auto, a new and easy-to-use program backed by machine learning that optimises ad placements for publishers. It promises AI optimization, increased revenue and a hassle-free way for publishers to increase the monetisation of their content as well as a way for brands to increase reach.

Google's AMP Stories

Google's AMP Stories

News | Poslané: 22nd February 2018

This week Google announced it is evolving its Accelerated Mobile Pages (AMP) with the launch of AMP Stories, providing another way for content creators and publishers to share content rich in visuals, video and animation and tapping into the growing Stories trend.

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