20th October 2023
TikTok is taking its advertising game to a new level with the launch of "Out of Phone," a program that extends TikTok content beyond smartphones and into the physical world. The initiative will allow brands to use TikTok content in real-world locations such as billboards, cinemas, restaurants and more.
Building on the success of a partnership with Redbox, which featured TikTok content on over 3,000 kiosks, TikTok has extended the approach with more media partners, to bring existing campaigns to an even broader range of places.
New partners include VEVO, the popular music video network; ReachTV, the major in-airport television network; Loop TV, a free streaming TV service for businesses; Raydiant, a brick-and-mortar experience platform; GSTV, a gas station ad company; Screenvision, a cinema advertising company; and billboard companies DIVE Billboards and Adomni.
The Out of Phone program has three key elements:
Dan Page, the global head of distribution at TikTok, said: "With Out of Phone, we're taking TikTok beyond the palm of our hands and into everyday life."
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