27th October 2023

Weekly Prompt: Google’s SGE is getting ads

Google will include ads in its AI-powered Search Generative Experience (SGE)

Google is actively developing new ad formats for its generative AI-powered Search Generative Experience (SGE), which is in its early stages and currently available for user testing. Google CEO Sundar Pichai announced the company's plans to experiment with native ad formats for its SGE, that is designed to customize every step of the search journey, during the company’s Q3 earnings call.

Google introduced its AI-powered search experience at the Google I/O developer conference in May, initially available in the U.S. and later expanded to users in Japan and India in August. While Google already displays ads above (on desktop) and below (on mobile) the SGE results box, it is now exploring customized ads within the SGE. For example, if a user searches for a surfing experience in Maui, Google may present a personalized ad for a travel experience within the SGE, labelled as "sponsored."

SGE ads are intended to provide opportunities for companies to target their products to the right audience, ultimately benefiting users in finding what they need more efficiently. Google's Chief Business Officer, Philipp Schindler, said: "It's extremely important to us that in this new experience, advertisers still have the opportunity to reach potential customers along their search journeys".

Bing Chat has already made a similar move to put ads into its platform while still in preview.  The Bing Chat ads are displayed below the text-based responses that address the user's inquiry. These ads are contextually aligned with the user's query.

Sources: TechCrunch, The Verge, Zdnet,

Additional prompts

Amazon Ads has announced Sponsored TV, a new self-service advertising product that allows all brands that sell on Amazon in the U.S. to reach audiences on streaming TV, including on Amazon Freevee, Twitch and third-party services through Fire TV apps. Read more

Google is launching AR Beauty ads, a new smartphone ad type that allows brands to promote lip and eye products and soon foundation, with virtual make-up try-on experiences. AR Beauty ads will show up in the same mobile-specific channels where Google Shopping ads appear, including the Shopping tab on Google.com, Search and Google Images. Read more

Google is also adding updates for Maps including some AI-powered features designed to make it easier for users to search, explore their surroundings and get to their destinations. This new way to search in Maps is rolling out in France, Germany, Japan, the U.K., and the U.S. this week. Google plans to expand it to more countries in the future. Read more

Instagram is experimenting with a ‘Nearby’ feed for Stories which would help users find public content from businesses and other users nearby. It could provide an avenue for promotion, with local brands able to reach users based on geography. Read more

Threads has added polls and GIFs. The update comes in rapid succession to other releases for the new app, which have included support for a web version, an (free) edit button, profile switching, likes, full-text search, a chronological feed, voice posts, and more. Read more

TikTok is testing 15-minute uploads within select regions and with a limited group of users. The short-form video platform has been slowly embracing longer form content. It expanded its maximum video length to 10 minutes, up from three minutes, back in February 2022. Read more

Mindshare Global
    Mindshare Global