27th January 2023


This POV was written by ChatGPT as an experiment.


ChatGPT is a state-of-the-art language generation model developed by OpenAI that uses deep learning algorithms to generate human-like text. It is based on the transformer architecture, which allows it to handle large amounts of data and generate highly coherent and fluent text.

Details and Implications:

ChatGPT can be used in a variety of marketing applications, such as chatbot development, content generation, and customer service automation. For example, a company could use ChatGPT to develop a chatbot that can answer customer questions and provide product recommendations in a natural and conversational manner. Additionally, ChatGPT can be used to generate high-quality, SEO-friendly content for a company's website or social media channels. The model can also be used to automate customer service tasks, such as responding to common customer inquiries or generating personalized email responses.

One of the main advantages of using ChatGPT in marketing is its ability to generate human-like text that is highly coherent and fluent. This can help to improve customer engagement and increase the effectiveness of marketing efforts. Additionally, ChatGPT can be fine-tuned to a specific industry or use case, allowing companies to generate highly targeted and relevant content. [Although as this experiment shows, ChatGPT without a human isn’t a perfect solution– Mindshare Ed]

However, there are also some potential implications to consider when using ChatGPT in marketing. One concern is that the model's ability to generate highly coherent and fluent text may lead to the creation of "deepfake" content that is difficult to distinguish from text written by a human. This could have serious implications for the integrity of information and the trust in the source of information.

Additionally, the use of ChatGPT in marketing could also lead to increased automation of jobs that were previously done by human, such as customer service and content creation. This could result in job losses and a decrease in the demand for certain skills.


In summary, ChatGPT is a powerful language generation model that can be used in a variety of marketing applications. Its ability to generate highly coherent and fluent text can help to improve customer engagement and increase the effectiveness of marketing efforts. However, it is important to consider the potential implications of using ChatGPT, such as the creation of deepfake content and job automation. [Whilst AI remains a great partner to humanity and definitely has applications that save time and help scale, it is undeniably not a black box solution yet. This POV is overly optimistic about the use of AI without human intervention and all the original links it returned were 404 and had to be replaced. The AI future is closer, but it is not here yet.– Mindshare Ed.]

Further Reading:

  1. https://openai.com/blog/better-language-models/
  2. https://towardsdatascience.com/how-to-use-gpt-2-for-content-creation-2bcec5e5f5df [broken link] 
  3. https://www.forbes.com/sites/forbestechcouncil/2019/12/19/how-ai-based-chatbots-are-changing-digital-marketing/?sh=7c1b3a8f7cad [broken link] 
  4. https://www.business2community.com/content-marketing/how-gpt-3-will-impact-content-marketing-strategies-02278225 [broken link] 
  5. https://emerj.com/ai-sector-overviews/how-gpt-3-is-changing-the-marketing-industry-a-primer/ [broken link] 

[We added these for further reading – Mindshare Ed] 

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This POV was written by ChatGPT

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