POV Book 2019/2020

We’ve collected together a whole year of Mindshare ‘Point of View’ articles to give you a complete picture of how the industry evolved in 2019.

2019 was a year of safety concerns, expanding ad formats and diversifying platforms. Instagram removed the ability to see likes as it became more aware of mental health concerns, YouTube created a safer space for kids and Apple continued to highlight its efforts to be seen as secure. Meanwhile, Facebook continued to conquer the world in terms of users, whilst Google released its cloud gaming platform Stadia. We saw the meteoric rise of TikTok, the latest social media sensation and podcasts were increasingly popular with brands and consumers – and companies and brands continued to diversify their content accordingly.

All POVs are written ‘in the moment’ and were correct at the time of writing. Things change fast in this industry, so we’ve also given you some trends to look out for in 2020 that we think will matter to your business. Get Mindshare’s 2019/2020 POV book here.