1st November 2023
Using a combination of different AI platforms, a global ‘Promptathon’ is taking place across 86 markets and 116 offices in 6 continents, exploring the power that AI has to revolutionise how we deliver growth for our clients.
“Much of the hype around AI has been in the activation and optimization of media, however, we have seen wonderful pockets of a more strategic use of this innovation rise up from within our network,” says Tom Di Sapia, Mindshare Global Chief Strategy Officer.
“Today is an opportunity to celebrate and scale our ingenuity in AI, using our collective minds and ability to harness the right prompts and make creative leaps from the more obvious answers. We’ll find new ways to grow our clients' businesses that wouldn't have been possible before. New insights into categories, new behaviours for our audiences and all at greater speed and scale."
Mindshare will focus on how AI connects into planning and strategic processes across multiple different touchpoints, including:
The possibilities are only limited by our own imagination, and by harnessing the power of AI,
Mindshare will continue to drive innovation, deepen partnerships, and make a meaningful difference in the world.
Happy Mindshare Day!