Mindshare | Senior Director - Strategy

Mumbai, India

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Job title: Senior Director – Strategy
Overview of job
Mindshare is an agency of GroupM, the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a Senior Director – Strategy to join us. In this role, you will be responsible for uncovering relevant, actionable insights and working with business, content and digital teams to create communication interventions. You will closely monitor and interpret industry and consumer trends and competitive intelligence to sharply identify business challenges, and then apply the insights to brand strategy, communication planning, and key brand initiatives.
At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.
Reporting of the role
This role reports to the Vice President, Product & Strategy
3 best things about the job:
· You get to work on a mix of a very diverse set of clients across regions
· A fast paced and fun work environment where you get to work with multiple functions and best in class people
· Get to be a part of a rapidly growing organization, where sky is the limit
In this role, your goals will be:
In three months,
· Understood the business and the issues therein of the clients handled, inside out
· Devised key communication strategies for key clients handled
· Understood all the tools and resources available within the Mindshare, GroupM and WPP systems and apply it to brand strategies
· Built a collaborative relationship with the business teams as well as all the verticals
In six months,
· Worked on annual strategy presentations as well as large campaign presentations from a communications planning and strategic direction perspective
· Worked on new business pitches
· Worked on special projects
In 12 months,
· Emerged as the go-to person both internally and for client for Strategy & Insights solutions.
· Taken specific initiatives as well as a strategic direction, to drive business outcomes for key clients.
· Successfully mastered the art of delivering award winning solutions for client
· Identified and nurtured ley partnerships for the organization
· Been an integral part of conceptualizing the strategic direction of the organization from a product perspective
What your day job looks like at Mindshare:
· Be an integral part of setting up and driving the strategy function and direction for the organisation.
· Majority of your time will be dedicated to a set of clients and also support other regions on large pitches as well as driving central strategic projects for the organisation
· To understand and continuously be in the know of industry, technology, data and communication trends – and utilise those to devise a strategic direction for clients as well as the organisation
· To continuously meet partners in the areas of data, technology, creative and academia and drive partnerships at an organisational level
· Data war rooms, Market mix modelling and strategic thinking across key clients across industries & sectors
· Should be able to craft the strategies based on outcomes led thinking and must ensure adaptive and agile data roadmaps
· Build strategies based on Mindshare strategic thinking framework across set of clients
· To read and learn continuously
· Have the ability to identify key business challenges and provide sharp solutions for the same, rooted in a deep understanding of the consumer
· Utilize client, third party as well as internal data to derive insights which translates to strategic communication planning
· Devise methodologies and systems to continuously measure business outcomes as a result of marketing and communication activity
· Communicate and embed learning to increase the impact of insights into action by making them relevant to the business strategy
· Ability to conceptualize and institute consumer surveys
· Make compelling presentations – effectively present information to top management, marketing teams, internal and public groups
· Creation of impactful business communication (presentations, papers, etc.). Communicate complex ideas/insights in a way that all can understand and apply
· Define challenges, collect data, establish facts and draw conclusions
· Use digital and non-digital communication solutions to create integrated plans
What you’ll bring:
· Prior work experience in in the areas of Communications Strategy, Account Planning, Research or Media
· Great Communication Skills
· Able to design, implement, and analyse primary research with minimal supervision
· Strong in both qualitative and quantitative analysis
· Radical and out of the box thinking
· Experience in the digital ecosystem
· Being comfortable with numbers and data is a must
· Proactive and enthusiastic about creating pioneering work and award-winning solutions
· Collaborative and ability to work with multiple teams and stakeholders – people skills is a must
· Efficient project management skills
· The hunger to continuously learn and explore new things
Minimum qualifications:
· Post Graduate, MBA preferred
· 12+ years of relevant experience
About Mindshare
We were born in Asia in 1997 and for more than 20 years our values of Speed, Teamwork and Provocation have guided us in a world where everything is media. We are the Cannes Lions Media Network of the Year 2019 and WARC Media 100 #1 Media Network 2020, with the top 3 most creative campaigns in the world for the past year. In Asia Pacific we have been Campaign Asia’s Media Agency Network of the Year every year since 2015 and we are also Performance Agency of the Year.
Our 10,000 people work with some of the world’s best brands and companies to accelerate their growth. In 116 offices across 86 countries we integrate brand and demand, ruthlessly focus on outcomes and create the unexpected. We manage $24bn in billings and are the largest media agency in GroupM, WPP’s Media Investment Management arm, which is the #1 media holding group globally with billings of $63bn (Source: COMvergence 2019). Hear our stories (and join us) at www.mindshareworld.com and follow us at: WeChat ID: Mindshare China; Instagram and Twitter: @mindshare; Facebook: facebook.com/mindshare and Linkedin: LinkedIn.com/company/mindshare.
About India
The Indian media landscape is constantly evolving, will continue to witness the fastest growth of 10.7%. Digital secures number two position as the most used media vehicle and is estimated to reach 30% of ad spend in 2020 with growth coming from 3Vs (video, voice, vernacular-Indic) and advertising on e-commerce. The growth of digital is set to soar high because of changing consumer habits. The Internet growth is driven by mobile data and connectivity, making it an exciting market for all integrated marketing services, fueled by the collective market investment in data and technology. With a booming economy, both traditional and new age industries are witnessing a boost in consumption, making India a high potential advertising market. With renewed foreign investments across several industries, India is an exciting market for any advertising professional.