Insights & Culture

Our Insights & Culture teams help us understand consumers: who they are, what they are interested in, what motivates them and how to best appeal to them.

We believe in Precisely Human Intelligence that balances the accuracy of a machine-based approach with the empathy delivered by human insight.

This is delivered through a huge range of services and inputs, including Audience Origin, a unique combination of panel-based data, digital data, and client data for deep audience understanding and activation and Mindshare’s Neurolab, which uses medical-grade technology to measure second-by-second, non-conscious neurological responses to brand stories and media.

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