Insights & Culture

Our Insights & Culture teams help us understand consumers: who they are, what they are interested in, what motivates them and how to best appeal to them.

They collect and combine audience knowledge across first, second and third-party data, to give a fully rounded and connected audience profile that can be used to develop creative and activate it through media platforms.

All organised and executed through our Audiences team using a broad range of services including Culture Vulture and DX (decision journeys).

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