New York (March 23) — GroupM and Mindshare, WPP’s media investment group and media agency, respectively, have been honored with three 2023 Microsoft Partner awards this week recognizing exemplary use of Microsoft technologies to create impactful, customer-first solutions.

Agency of the Year, Canada: Mindshare Canada was named Agency of the Year, Canada for demonstrating excellence in partnership with Microsoft Advertising across the board, including leveraging modern search strategies, such as Dynamic Search Ads and Broad Match Keywords, to increase year-over-year conversions and improve Cost Per Actions on key products for its clients as the Canadian economy recovered from the COVID-19 pandemic.
Community Response Award: GroupM received the Community Response award which highlights inspiring solutions and celebrates changemakers who drove purpose and action. GroupM was recognized for its GroupM University Launch Pad initiative, an accelerated, cohort-based learning experience that removes the emphasis on hiring barriers that prevent talented nontraditional hires from entering the industry. Participants gain work experience as an associate on a real client team while receiving hands-on experience learning media foundations, identifying the media track they want to begin their career in, and building their profile through mentorship and networking.
Audience Excellence Award: Mindshare was awarded the Audience Excellence Award for exhibiting excellence in audience campaigns resulting in expanded site traffic and increased consumer engagement for a CPG client through strategy, optimization, and performance.

“Mindshare Canada are immensely proud and honored to be recognized as the Microsoft Partner Awards Media Agency of the Year,” said Lesley Conway, CEO Mindshare Canada. “This award is a testament to the dedication and excellence of our team, who are constantly pushing boundaries to deliver exceptional results for our clients in service of Good Growth.”

“At Mindshare, we believe in driving Good Growth for our clients and the industry at large—growth that is diversified, sustainable, and enduring for the long-term. Working with partners like Microsoft is a key part of how we bring that to life, collaborating on innovation, first-to-market media opportunities, and data strategies that accelerate transformation and success for our clients,” said Denise Ocasio, Executive Director, Investment Lead, Mindshare.

These honors follow a successful year for GroupM and Mindshare. For the second year running, GroupM led the industry in new business wins and retention total, according to COMvergence’s Global New Business Barometer FY 2022 report. Mindshare was named MediaPost’s Media Agency of the Year for the third time in four years, and GroupM was named MediaPost’s Holding Company of the Year for the second consecutive year.

Earlier this month, GroupM and Mindshare were recognized on WARC’s Media 100 2023 list, with Mindshare Worldwide being featured in the top 20 networks, and GroupM owning eight spots of the global top 10 agencies list. Mindshare offices also took three of the top 10 spots in WARC’s Effective 100.

“From elevating client work with data insights to attracting and retaining the best talent, innovation is at the forefront of everything we do,” said Kirk McDonald, CEO, GroupM North America. “Our teams continue to elevate all aspects of our business with incredible strategic acumen that will help shape the next era of media.”

ABOUT MINDSHARE

Mindshare is a media services company that accelerates  Good Growth  for its clients in the age of transformation. Good Growth is business growth that is enduring and sustainable whilst also helping to shape society and the world for the better. We accelerate it for our clients by using media as a multiplier to drive sales and maximize marketing investments. We use Precisely Human Intelligence that combines data science and behavioral science to understand consumers and their motivations better and we act on that intelligence by planning media with intention to connect brands with consumers around their shared values. We were the first purpose-built company created by WPP and today our 10,000 people operate in 116 offices in 86 countries, helping to drive Good Growth for our clients, our people, the industry and the world.

ABOUT GROUPM

GroupM is the world’s leading media investment company with a mission to create a new era of media where advertising works better for people. Responsible for more than $60 billion in annual media investment, according to COMvergence, the company innovates, differentiates, and generates sustained value for clients wherever they do business. GroupM’s portfolio includes agencies Mindshare, Wavemaker, EssenceMediacom and mSix&Partners, as well as Choreograph (Data & Technology), GroupM Nexus (Cross-Channel Performance & Activation), and GroupM Investment. Discover more at www.groupm.com.

Category: Awards

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