News

Mindshare Canada Says Canadians Gets Personal, Especially on Birthdays

Mindshare Canada Says Canadians Gets Personal, Especially...

News | Posted 17th January 2019

Mindshare Canada, the global media agency that is part of WPP, has released a new report exploring the occasions (excluding the December holiday season), the reasons and the spending on gifts by Canadians. The holiday season is not the only moment for gifting in Canada. In fact, the study reveals that birthdays are the top gifting occasion that...

Mindshare Canada Releases Canadian Retail Study

Mindshare Canada Releases Canadian Retail Study

News | Posted 15th January 2019

Mindshare Canada, the global media agency that is part of WPP, has released a new report covering the shopping behaviours of Canadians and outlines implications for the Canadian retail industry.  Retail is undergoing a massive evolution with the growth of eCommerce, the increased expectations of customers for a better experience, and the demands...

CES 2019 perspectives: Mindshare

CES 2019 perspectives: Mindshare

News | Posted 14th January 2019

With changing technology comes changing consumer behaviour. Mindshare Canada CEO Devon MacDonald shares how those changes will affect marketers. By Devon MacDonald The good thing about the CES is that, in this case what happens in Vegas doesn’t stay in Vegas. The 2019 version was bigger than ever with more than 4,400 exhibitors showcasing the...

Mindshare Canada Releases Voice Search Study

Mindshare Canada Releases Voice Search Study

News | Posted 10th December 2018

Mindshare Canada, the global media agency that is part of WPP, has released a new report uncovering what Canadians say to their smart speakers. Voice search is touted as a valuable tool for consumers to access information and to shop but the report findings suggest that Canadians are only scratching the surface of the capabilities – and holding...

eMarketer: Artificial Intelligence Incubators – Why Canada’s Hubs for AI Research Are Attracting Global Tech

eMarketer: Artificial Intelligence Incubators – Why...

News | Posted 10th October 2018

Excerpt: Historically, search’s view to intent was clear, and ad products were simple and reliable. But predictive search tools that recommend products or content based on personalization are on many brands’ wish lists, especially those that sell online. “Predictive search, which we define as the capability of a platform to anticipate what a...

Media in Canada: Who gets to play on Pinterest?

Media in Canada: Who gets to play on Pinterest?

News | Posted 8th October 2018

With Pinterest opening its doors in Canada, what do buyers think? Excerpt: Sarah Thompson, chief strategy officer at Mindshare, says it’s difficult to compare Pinterest to Facebook or Twitter because their functionalities are so different; Pinterest barely registers as a social media network. “What we do in Pinterest is different in terms of...

Mobile Marketing Association Names Mindshare Agency Of The Year For Second Year Running

Mobile Marketing Association Names Mindshare Agency Of...

News | Posted 2nd October 2018

Mindshare has been named Agency of the Year for the second year running by the Mobile Marketing Association! Mindshare was given the accolade for its industry leading work and also for winning 16 awards in the Global MMA SMARTIES Awards making it the most awarded agency after picking up awards across categories and clients. Mindshare won 3 Gold ...

Mindshare Canada Appoints Sarah Thompson Chief Strategy Officer

Mindshare Canada Appoints Sarah Thompson Chief Strategy...

News | Posted 20th July 2018

Mindshare Canada Appoints Sarah Thompson Chief Strategy Officer

Mindshare Young Lions 2018: Ken Mak

Mindshare Young Lions 2018: Ken Mak

News | Posted 18th June 2018

Every year, Mindshare sends a selection of our best and brightest across the global as Young Lions delegates to Cannes. See why Ken is focused on emerging technologies at this year’s festival.

Mindshare North America wins three Effies

Mindshare North America wins three Effies

News | Posted 6th June 2018

Last week, Mindshare took home three awards at the 2018 North American Effies, the awards that celebrate the most effective work in marketing communications. Mindshare Canada won two Silver awards for their work with U by Kotex and partner agencies on “It’s Me It’s Not My Period” and Mindshare North America (in Portland) won Silver for their...

Strategy-Online: Canada snags nine Effies

Strategy-Online: Canada snags nine Effies

News | Posted 5th June 2018

Excerpt: “The annual awards program recognizes the most effective marketing communications work in the U.S. and Canada, be it effectively solving a marketing challenge, connecting with a target audience or achieving desired business results. A total of 101 awards were given out at a gala in NYC last week, including 19 Golds. Ogilvy and Mindshare...

Mindshare Canada Wins at the Crystals Awards and Shopper Innovation Awards

Mindshare Canada Wins at the Crystals Awards and Shopper...

News | Posted 15th May 2018

Mindshare Canada Wins at the Crystals Awards and Shopper Innovation Awards

The 2018 Mindshare Canada Cannes Young Lions Winners

The 2018 Mindshare Canada Cannes Young Lions Winners

News | Posted 7th May 2018

The 2018 Mindshare Canada Cannes Young Lions Winners

Truth is Trust at Canada’s #MSHUDDLE

Truth is Trust at Canada’s #MSHUDDLE

News | Posted 20th April 2018

By: Ashley Wenyeve, Marketing and New Business Coordinator

Mindshare Canada Takes Home Three AToMiC Awards

Mindshare Canada Takes Home Three AToMiC Awards

News | Posted 2nd April 2018

Mindshare Canada Takes Home Three AToMiC Awards

Media In Canada: Karen Nayler looks back at agencies’ changing role

Media In Canada: Karen Nayler looks back at agencies’...

News | Posted 23rd March 2018

Yesterday, as Karen Nayler made a series of phone calls to Mindshare Canada’s senior-most clients, she said it started to hit her: in a few months, she’d be leaving behind the agency she’d been with for nearly two decades. Nayler will retire effective July 31, with current chief strategy officer Devon MacDonald taking her place. Nayler has been...

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