Mindshare Canada has appointed Devon MacDonald as Chief Strategy Officer. MacDonald will lead the Communications Planning group, where he will work with client teams to drive strategic planning for brands including Kimberly-Clark, Tim Horton’s, American Express, and more.
The stats are part of Mindshare Canada’s latest Mindreader Study, which measured responses from 1,500 Canadians in English and French markets.
2015 will be a watershed year for retail in Canada. Intense competition from international players, consolidation, recent bankruptcies and a shift to ecommerce reflect a sector in transition. Omnichannel strategy, and ecommerce in particular, is where most retailers are turning to remain competitive and gain share.
Apple held a special media event in San Francisco in which they announced their thinnest, lightest Macbook yet, a new set of medical research apps under the umbrella of ResearchKit that turns iPhones into crowd-sourced diagnostic tools and the long awaited demo, pricing and launch date of Apple Watch.
AOL Canada has launched a Canadian version of Makers, bringing the series of women-focused video stories into the country. The March launch timing aligns with Women’s History Month in the U.S., and International Women’s Day from the UN on March 8.
Yesterday’s Notable.ca panel – part of FFWD2015 Advertising and Marketing Week – featured Armin Huska, Chief Digital Officer of Mindshare Canada, Caroline Moul, Vice President Digital & Emerging Trends of PHD Canada, and Debra Goldblatt-Sadowski, Founder & CEO of rock-it promotions.
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