Senior Manager, Media Planning- Theo

Toronto, Canada

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Agency Description:

GroupM and all of its affiliates embrace and celebrate diversity and inclusivity. We are committed to creating a safe and respectful work environment and building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide media agency network that represents global clients. The more inclusive and collaborative we are, the greater work we can create together.  

GroupM encourages all qualified candidates to apply and has an exceptional record of accommodating the needs of our staff. If you require accommodation at any stage of the application process, please let us know. GroupM thanks all applicants, however only those who qualify for an interview will be contacted.

About Mindshare:

Mindshare was born in Asia in 1997, a WPP start-up with a desire to change the media world. Now we are a global network with 116 offices in 86 countries and billings of $17.9bn. We are the largest agency in GroupM, WPP’s Media Investment Management arm, which is the #1 media holding group globally.

Whenever and wherever you join us, you open a door to opportunities in any and all aspects of media, technology and innovation. We will encourage you to break the rules, knock things down, rebuild them better, and push the boundaries of what’s possible. Our success takes a team of people who are invested in our culture, each other’s success, and their own growth, and together we make Mindshare Canada the place where we do the best work of our career.

Role Overview:

Mindshare is looking for a Senior Manager, Media Planning with a passion for marketing and a curiosity for media in advertising. This role is in the Client Leadership team and is an integral part in capturing a client’s vision to reach the intended audience. The Media Planners are part psychologists, part scientists, part artists, part entrepreneurs, and part politicians. They strategize how brands should communicate with people across the myriad of media channels, and how to do that differently from every other brand.

The Senior Manager is responsible for our strategic brand work: comms plans, media strategies, media plans. You will have the primary responsibility for supervising the media planning staff on assigned accounts. This job entails providing key strategic input for media plans and reviewing draft plans. You will maintain regular contact with mid-level clients and have the initial level of responsibility for account profitability and business development.

How you will make an IMPACT:

  • Maintain a deep understanding of business, target audiences and wider communications environment
  • Management of digital campaign launches, lead digital media plans in a 360 environment.
  • Manage the day to day client contact and agency contact regarding their area of responsibility
  • Understand, embrace, and integrate client and creative agency research into plans
  • Contribute significantly to the development of communications strategies that activate consumer insights, drive innovation for clients and provide structure for brand channel presence/priorities
  • Identify areas for continuous innovation of the agency’s product ensuring the use of strategy and insights in a coordinated manner working towards the same goals
  • Supervise the group in interpretation of competitive and other research data
  • Collaborate with Insights and partner agencies to integrate messaging and creative campaigns into overall media/communications plans, and media performance
  • Develop strategic intelligence via keeping abreast of industry developments, macro and consumer trends, technology (tablet, other tech devices), etc.
  • Organize and lead in-person client meetings and conference calls, incorporating staff where needed
  • Work with management to develop project plans and deliverable timelines, ensuring the team is delivering on schedule
  • Foster a team-based environment which encourages intelligent risk taking, provocation, and innovation
  • Grow, engage, retain and recruit the best talent
  • Supervise, guide and counsel more junior staff on all day-to-day activities as well as the specifics of the Client’s business and industry

What YOU bring:

  • College diploma or Bachelor’s degree, preferably in advertising, marketing, business administration or communications, or equivalent experience
  • 5+ years of relevant media experience, media planning preferred
  • Experience in planning digital media is required.
  • Google certified, FB Certified are an asset
  • Strong leadership and people skills that inspire and captivate the team, eagerness to teach and mentor peers daily, and a passion to share great work amongst each other
  • Strong communication, presentation, and customer service-oriented skills
  • Excellent organization, time management skills within a fast pace and time sensitive environment
  • Passion to learn and grow with in the industry, and to coach and mentor others
  • You are flexibility, adaptability, and team orientated
  • Proven experience with client presentation and reporting
  • Advanced knowledge of Microsoft Office Suite (Excel, Word, and PowerPoint)
  • Proficiency with 3rd party syndicated research resources (ComScore, Nielsen, Vividata)

What WE bring:

  • The opportunity to create and contribute to an environment where ‘Innovation as usual’ thrives in everyday work
  • We foster a growth mindset by exhibiting adaptability, inclusivity, sincerity, curiosity, entrepreneurial spirit, and teamwork
  • Extensive learning, training and development opportunities
  • Comprehensive benefits program, including maternity/parental top-up program
  • Agency that values wellness with programs that contribute to a healthy lifestyle
  • Exposure to a global network of resources, strategic partnerships, and career opportunities
  • Corporate social responsibility, actively participating to create a better community

Great social environment where we work hard and play hardGroupM is the #1 global media investment management group. We offer the intelligence to find or create valuable audiences, the power to engage them most effectively and efficiently, and the ability to create desired marketing outcomes. It serves as the parent company to WPP media agencies including Mindshare, Wavemaker, MediaCom, and Essence. For more information on the company, please visit

To learn more about Mindshare and our philosophy of Original Thinking, visit us at and follow us on Twitter @mindshare, and Mindshare encourages all qualified candidates to apply and has an exceptional record of accommodating the needs of our staff. If you require accommodation at any stage of the application process.