Manager Media Planning (Theo)

Toronto, Canada

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Title: Manager, Media Planning
Team / Department: Client Leadership

Theo is a bespoke WPP agency team curated specifically for Rogers Communications across all its lines of business (Brand, Wireless, Connected Home, Rogers for Business, Fido and Chatr). The team is powered by Mindshare, TAXI and john st., who together deliver a fully integrated media, data, creative and technology solution across the customer journey for their consumer and B2B offering. The goal is to connect people to the Rogers brand and technology in the most human way possible. 

GroupM and all of its affiliates embrace and celebrate diversity and inclusivity. We are committed to creating a safe and respectful work environment and building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide media agency network that represents global clients. The more inclusive and collaborative we are, the more great work we can create together.  

Mindshare encourages all qualified candidates to apply and has an exceptional record of accommodating the needs of our staff. If you require accommodation at any stage of the application process, please let us know. Mindshare thanks all applicants, however only those who qualify for an interview will be contacted.


Mindshare is looking for a Manager, Planning with a passion for marketing and a curiosity for media in advertising. This role is in the Client Leadership team and is an integral part in capturing a client’s vision to reach the intended audience. The Media Planners at Mindshare are part psychologists, part scientists, part artists, part entrepreneurs, and part politicians. We strategize how brands should communicate with people across the myriad of media channels, and how to do that differently from every other brand.

The Manager is responsible for our strategic brand work: comms plans, media strategies, media plans. You will direct the day-to-day account activities for the brand and play a key role in the translation of marketing and advertising objectives into overall media strategies. You, in partnership with the client marketing teams will lead its deployment to the respective brand teams and optimize it regularly based on business dynamics. You will be responsible for developing the skills and knowledge of more junior staff.

How you will make an IMPACT:

  • Partner with Director on all aspects of communication plan development and recommendations
  • Assist the Director in the negotiation of long-term media contracts
  • Demonstrate full understanding of Client’s businesses as basis for all future work
  • Prepare and present communication plans, including objectives, strategy, and rationale
  • Act as primary planning / buying integration contact for outside agency partners
  • Assume ultimate media financial accountability with Client Accounting and agency partners
  • Participate in Client / Agency meetings as the day-to-day product group representative from the media department
  • Act with integrity when managing relationships across agency and media partners in order to ensure brand understanding, more effectively sell ideas, and contribute to positive agency evaluations
  • Grow, engage, retain and recruit the best talent
  • Supervise, guide and counsel more junior staff on all day-to-day activities as well as the specifics of the Client’s business and industry

What YOU bring:

  • College Diploma or Bachelor’s degree, preferably in advertising, marketing, business administration or communications, or equivalent experience
  • 3+ years of relevant media experience, media planning preferred
  • Strong leadership and people skills that inspire and captivate the team, eagerness to teach and mentor peers daily, and a passion to share great work amongst each other
  • Proven experience with client presentation and reporting
  • Showcase a natural gift for grasping concepts quickly and making good judgments
  • Knowledge of media buying
  • Advance knowledge of Microsoft Office Suite (Excel, Word, and PowerPoint)
  • Proficiency with 3rd party syndicated research resources (ComScore, Nielsen, Vividata) and proficiency with media tools (eg. Prisma)
  • Comfortable working with budgets/numbers and a strong understanding of mathematical concepts
  • Proven ability to prioritize and organize workload, and operate under tight deadlines while managing multiple projects and deadlines
  • Ability to foster collaborative relationships with other cross-functional teams
  • Ability to adapt and work in a fast-paced work environment effectively

What WE bring:

  • Exposure to a global network of resources and career opportunities
  • Comprehensive benefits program, including maternity/parental top-up program
  • Great social environment where we work hard and play hard
  • Corporate social responsibility, actively participating to create a better community
  • Agency that values wellness with programs that contribute to a healthy lifestyle
  • The opportunity to create and contribute to an environment where ‘Innovation as usual’ thrives in everyday work
  • We foster a growth mindset by exhibiting adaptability, inclusivity, sincerity, curiosity, entrepreneurial spirit, and teamwork
  • Extensive learning, training and development opportunities
  • Exposure to strategic partnership across agency


Whenever and wherever you join us, you open a door to opportunities in any and all aspects of media, technology and innovation. We will encourage you to break the rules, knock things down, rebuild them better, and push the boundaries of what’s possible. Our success takes a team of people who are invested in our culture, each other’s success, and their own growth, and together we make Mindshare Canada the place where we do the best work of our career.

Mindshare was born in Asia in 1997, a WPP start-up with a desire to change the media world. Now we are a global network with 116 offices in 86 countries and billings of $17.9bn. We are the largest agency in GroupM, WPP’s Media Investment Management arm, which is the #1 media holding group globally.

To learn more about Mindshare and our philosophy of Original Thinking, visit us at and follow us on Twitter @mindshare, and