Lifebuoy: Always On, Real-Time & Hyper-Customized Infection Alert System

Solution

Always-On, Real-Time & Hyper-Customized Infection Alert System, combining two powerful tools:

• Google Ruled by Weather Dashboard: Real-time forecast of upcoming disease outbreaks in Vietnam based on the historical weather data, disease search trend & disease outbreak pattern in reality
• Lifebuoy Disease-Led Communication Model – An integrated asset framework, which was set up to be automatically activated in milliseconds based on the Ruled by Weather dashboard

Results

• 3.5 million Vietnamese moms were alerted every month.
• Sales in infected regions increase significantly across Vietnam.
• When ‘Flu’ outbreaks in ‘Hanoi’, sales uplifted +18%.
• While ‘Hand Foot Mouth Disease’ outbreaks in ‘Dong Nai’, sales uplifted +29%.
• Lifebuoy sales grow more than +20%.

Penetration goes up +100 bps in Urban and +500 bps in Rural