The questions for brands around inclusivity and sex positivity

Rachel Lowenstein, Partner, Associate Director, Invention+, argues brands, agencies, and technologists can't consider themselves true innovators unless they've mastered one of most pervasive challenges in any business: putting people and their needs at the center of everything you do.

Excerpt: The technology at CES is the least interesting part of the festival. Don’t get me wrong: the promise of stunning 8K televisions from Samsung, a tool to teach visually impaired children to code from American Printing House for the Blind, actual mind readers from NextMind – these are all laudable examples of innovations we’ll see in Vegas that will shape our world. Three years into attending the festival and I still get starry-eyed standing in the middle of Tech West as robots whir around the show floor.

But in spite of that, it’s actually the people and the conversation about humanity that’s the most fascinating part of CES. This year, we’re seeing a return to people in a conference about technology. For advertisers, technologists, and publishers alike, when you think about what you’ll take away for your customers and audience, it’s time to ask ourselves some potentially uncomfortable questions. Because a particular centricity on human rights is going to be the most provocative stuff you see at CES: inclusivity and sex positivity.

Read the full article with Rachel's insights in Campaign.