23rd March 2020
Provocation in the News
Here is the latest from #TeamMindshare including insights on the impact of COVID-19 and our POV on Instagram launching in-stream ads on IGTV.
But first, what's trending?
Welcome aboard, matey. After 20 seasons with the New England Patriots, six-time Super Bowl Champion Tom Brady has officially been signed as the quarterback for the Tampa Bay Buccaneers.
Americans want brands to step up and help amid COVID-19 Outbreak
Campaign covered a new study from Mindshare USA that looks at the impact of COVID-19 on Americans’ lives, especially as it relates to media usage, consumer behavior changes, and more. The study, which Campaign deemed “adland’s most comprehensive study since the outbreak,” features insights from Alexis Fragale, Director, Consumer Insights, Mindshare USA.
Excerpt: "But no matter what, brand agility is now more important than ever. For some brands, they’re exploring donating their media to organizations like the World Health Organization. For others, you have to look at if there’s another type of service or message that they can provide to support others."
Adam Gerhart, our CEO on how employees are supported to continue great work
Campaign asked agency leaders how they’re working with employees and teams, featuring insights from Adam Gerhart, CEO, Mindshare USA.
Excerpt: “The truth is that it’s not about motivation. It’s about support, empowerment, and empathy. People want to know that we’re in their corner, and that we’re in it together. Everything else—motivation, smart ideas for clients, provocative thinking—it all comes out of that.”
Media Buyers say strategies to reach audiences is key
Adweek asked media buyers what they want from networks with upfront presentations now canceled, featuring insights from Matthew Denerstein, Investment Business Lead, Mindshare USA.
Excerpt: New ad formats over the past few years like pause ads, prime pods and prediction pods “show us how partners are evolving their offering towards viewers that are increasingly able to tune out the clutter,” Denerstein said. “Of course, the benefit needs to justify the price, but knowing what they’re offering helps us see where our clients’ ad dollars might work harder.”
March Madness Ad Buys for 2020
TV News Check examined advertising around the NCAA Men's Basketball tournament, featuring insights from Gibbs Hajun, Total Investment Lead, Mindshare USA, which were given prior to the event’s cancellation.
Excerpt: “The NCAA tournament is a huge event,” Haljun said, “and it is helped by the fact that it goes on for an extended period of time. For advertisers it is a special opportunity.”
Read the full TV News Check story
This Week's POV
After testing in select markets last month, Instagram is officially launching in-stream ads on IGTV.
In Case You Missed It
The future of Influencers. Media In Canada published the second part of its roundtable discussion on media in 2020, featuring insights from Sarah Thompson, Chief Strategy Officer, Mindshare Canada.