Provocation in the News

In our latest news we share recent agency awards, employee spotlights, industry insights, and more. Keep reading for the details. 

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She Runs It Changing the Game Awards

She Runs it announced the honorees for their Changing the Game Awards - including Mindshare’s Nicole Estebanell, Executive Director, Global Client Lead, for the category, Paradigm Shift, changing the way a customer segment or target audience is approached. The Changing the Game Awards highlight women within the industry who are true catalysts of innovation, reinventing the rules of marketing to transform their brands, their organizations, and those of their clients.

Read the full list of winners.

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Rover's Best Dog Friendly Companies

Mindshare's LA office was recognized as one of Rover.com’s Best Dog Friendly Companies of 2021, alongside companies like Amazon, WeWork, Salesforce, and others.

Read the full list of companies.

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Retail Media in Action

Mindshare’s Mara Greenwald, Managing Director, Shop+, and Mike Seiler, US Search Practice Lead, spoke at Path to Purchase Institute’s Retail Media in Action conference. They discussed how paid search and retail media can work hand-in-hand, alongside other panelists from Kimberly-Clark and Google.

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Ignite Your Digital Career

Mindshare’s Betsy Bender, Associate Media Director, spoke on a panel at SPARKsouth’s Ignite Your Digital Career conference, alongside speakers from Facebook, Chick-fil-A, and more. The event is held annually to help college students from throughout the Southeast launch their digital marketing

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This Week's POV

Twitter made several announcements recently, including testing a new ad format directly in Tweet conversations, updates to Carousel Ads, and a new Spaces accelerator program to pay live audio creators. Read the details.

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Something else you should know

Adweek published a piece on increasing mobile ad dollars, including insights from GroupM’s Brian Wieser, Global President of Business Intelligence.