29th June 2020
Mindshare in the News
New work from SKYY Vodka, latest global COVID-19 research, new business win and this week's POV. All this, and more, from #TeamMindshare.
WW International names WPP as key strategic business partner
WPP has been named key strategic and business partner for WW International, a global wellness company powered by the world’s leading commercial weight management program.
After an extensive review led by Medialink, WPP’s integrated team, led by Mindshare and drawing on a comprehensive range of capabilities from across the company, was awarded key pieces of the U.S. business and media planning responsibilities.
Read more: Ad Age | Adweek | MediaPost |Press Release
New work: SKYY Vodka's Black Trans Lives Matter campaign
Campari is supporting its SKYY Vodka brand with a new digital display campaign with a simple message: Black Trans Lives Matter that runs across Mindshare’s LGBTQ private marketplace (PMP). The illustrations were custom created by noted artist Fred Sands and direct viewers to The Marsha P. Johnson Institute, an organization dedicated to protecting the human rights of Black transgender people.
Read more in MediaPost for full details
Apple's privacy changes represent 'tectonic shift' for digital ad industry
Ad Age examined Apple’s privacy updates for its coming iOS 14 software, featuring insights from Brian DeCicco, Executive Director, Customer Strategy.
Excerpt: The IDFA feature is essentially a way for advertisers to target Apple users and measure engagement, says Brian DeCicco, exec director of customer strategy at Mindshare. “What IDFA can do for marketers is twofold,” says DeCicco. “It can determine which actions a user takes in an app and connect those actions to an IDFA profile.” The second, DeCicco says, allows marketers to capture consumer interaction with digital ads and attach it to an IDFA. “This helps you understand engagement and measure performance of an ad campaign,” he says.
Global New Normal Tracker
Our global team released the fifth wave of the “New Normal” tracker—Mindshare research across 10 markets that track changes in consumer behaviors, media consumption, and more. The markets include China, the U.S. (including our Insights team’s ongoing U.S. COVID-19 research), Italy, India, and more. The latest wave particularly looks at COVID-19 is impacting consumers financially, and how they’re rethinking purchases and spending power.
This Week's POV
Microsoft announced this week that it would be shutting down its Mixer video game streaming platform on the 22nd July and is planning to partner with Facebook Gaming for its future streaming ambitions. Video game streaming platforms allow users to watch live streams of gamers playing their favourite games and have been growing in popularity. Read the details and implications.
In case you missed it
Rewriting the sports playbook with David Lang, Chief Content Officer. At 2020 Pros and Content Connect virtual conference (hosted by Salesforce and Knotch), David led a discussion with panelists from Unilever, ESPN, the LA Lakers, and the Minnesota Timberwolves. Watch the session here.
What Gen Z wants from your brand right now. Danielle Patterson, Managing Director, Strategy, participated in a panel in discussion with other speakers from Wattpad, e.l.f. Cosmetics, Insomniac Events, and more. Watch the discussion here.
GroupM released This Year, Next Year, their global mid-year forecast on advertising spend.
WPP’s Karen Blackett OBE spoke on an ITV News panel discussion on experiences in racism and prejudice in the UK.
WPP was awarded Holding Company of the Decade in the Cannes Lions Creativity Report. Read more.