21st June 2022
Good Growth in the News
This week, we share insights on new social media features, commerce, our latest employee spotlight, and more.
5 Minutes With...
In the most recent edition of our 5 Minutes With series, we hear from Mindshare’s Jen Koide, Managing Partner, Global Transformation Lead. She shares career advice, how to stay inspired, and more.
Excerpt: “What is the best advice you can give for hybrid working? Most importantly – build relationships. It’s all too easy in a world of non-stop Teams meetings to neglect the human connections that are so essential. Take the time whether you’re remote or in the office to say hello, ask about the weekend, ask about someone’s hobbies or interests. My advice when working from home - establish the same routines and rituals that you would if you’re going to the office – like putting on an outfit you’d actually wear to the office, wearing actual shoes and, for me, putting on lipstick.”
New in the Press
Mindshare announced a new partnership with IBM to mitigate unintentional bias in advertising by using IBM’s AI Fairness 360 toolkit. The Campaign article quotes Mindshare’s Brian DeCicco, U.S. Chief Data Strategy & Analytics Officer. Read the full press release here.
Excerpt: “WPP-owned media agency Mindshare has been using the toolkit in three areas: locating bias in existing audience strategies, mitigating bias in data science applications and validating that curtailing bias has an impact on business outcomes, said Brian DeCicco, U.S. chief data strategy and analytics officer at Mindshare.
“If we can execute campaigns with bias mitigation strategies in place, can we prove that fairness and performance can coexist?” he said. “Can we not only demonstrate [that eliminating bias] doesn’t negatively impact campaigns, but that it actually will also drive greater outcomes in the long term?”
POV
Latest Mindshare POV: The social media battle royale for attention has seen another burst of innovation as Instagram tests a new full screen main feed feature, TikTok tests a new feature to let you see who has viewed your posts and YouTube Shorts reveals that it now has 1.5bn monthly logged in viewer
Something Else You Should Know
Xaxis released Part II of its original commerce research, The Reail Paradigm: How Brands are Investing in the New Era of Shopping.
Read about WPP’s ongoing action and progress towards its long-term commitments to help combat racial injustice.
The latest episode of This Week Next Week with GroupM Business Intelligence’s Brian Wieser and Kate Scott-Dawkins, discusses recent findings from GroupM's This Year Next Year 2022 Mid-Year Global Advertising Report.