31st August 2022
Good Growth in the News
We've rounded up the top highlights from this past month, including recent award wins, the launch of the Impact Index, a new video series of our leadership, and more.
Awards
INvolve and Yahoo! Finance announced the winners for the 2022 Heroes Role Model Lists, naming Mindshare’s Allison Wolf, Senior Associate, Invention+ one of the Women Future Leaders. These lists recognize trailblazers who are driving positive change for women in business.
PerformanceIN announced its Top U. S. Changemakers in Partnership Marketing, including three people from Mindshare. This list recognizes the brightest and boldest players in the partnership marketing ecosystem, including performance, affiliate, and influencer partnerships.
- Mara Greenwald, Manager Director, Commerce & Biddable Media, Mindshare
- Patricia Marange, Managing Director, Head of Affiliate Marketing, Neo
- Luca Kim, Director, Affiliate Marketing & Performance Partnerships, Neo
Ad Age announced its 2022 Rising Stars, including Mindshare’s Allison Wolf, Senior Associate, Invention+. Allison was recognized for her work on Mindshare’s LatinX PMP and her role as the U.S. communications lead for Mindshare Collective.
Excerpt: “Early in my career at Mindshare, I learned about the LGBTQ PMP, a private marketplace Mindshare launched to support LGBTQ journalism and combat digital censorship. This was the first time I heard of a tangible way that advertising could be used for good, and I was so inspired,” said Allison Wolf. “My goal is to continue this important work and find ways that advertising can be used to create a more inclusive and equitable world.”
Press
Ad Age covered the launch of Mindshare’s new tool called the Impact Index to drive more inclusive media planning for brands, with Tyson Foods as the launch client. The analytics tool looks at the social impact of editorial content on minority communities through custom algorithms. Read more from MediaPost and Digiday, and the full press release on our website.
Excerpt: “The goal of this project is to create a human-safety tool,” Lowenstein said, noting that the algorithm “addresses the pervasive toxicity online and the role that advertisers might play in monetizing that rhetoric.”
People
In a new video series, Let’s Ask, get to know Mindshare’s leadership team as they tell us their stories, motivators, proudest career moments, and hidden talents. In the first and second episodes, meet Mindshare’s Denise Ocasio, Executive Director, Investment and Richetta Teal, Executive Director, People.
Thought Leadership
Check out the CPG Guys to watch the weekly Retail Media Minute, where Mindshare's Jeff Malmad, Global Head of Commerce discusses the key commerce headlines and what they mean for brands and marketers. Here are the two most recent episodes:
- The power of momentum and Instacart's purchase of Rosie, an online grocery shopping platform for mobile and web
- WhatsApp's end-to-end shopping experience with JioMart, and Instacart's launch of "The World is Your Cart"