Would you give up control to an algorithm?

Would you give up control to an algorithm?

News | Posted 13th November 2017

Would you give up control to an algorithm? Do you trust an algorithm to book your dinner reservation? Drive a taxi? What about to govern your world? The past year has seen worldwide trust in government fall to an all-time low, and a global generation has reportedly lost faith in democracy. Given this, are people still attached to the way their...

Would you give up control...

Would you give up control to an algorithm? Do you trust an algorithm to book your dinner...

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The Use of AI to Connect Social Influencers to Brands & the Future of Influencer Marketing

The Use of AI to Connect Social Influencers to Brands &...

News | Posted 13th November 2017

As brands are increasingly investing in influencer campaigns, it is now clear that influencer marketing is here to stay. According to Fortune, this market is going to grow up to $10 billion globally by 2021, that is to say that every player involved in this business should get ready to tackle the challenges ahead. The rise of adblockers and the...

The Use of AI to Connect...

As brands are increasingly investing in influencer campaigns, it is now clear that...

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The Human Algorithm

The Human Algorithm

News | Posted 13th November 2017

In a world moving rapidly towards the singularity, we are a humanity divided. Some welcome the future of an augmented humanity built on data – some fear it. This fear often stems from the lack of control some foresee we may face in a world where data is generated, stored and used at an aggressively exponential rate. But in the wake of new...

The Human Algorithm

In a world moving rapidly towards the singularity, we are a humanity divided. Some welcome the...

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The marriage between creative and technology

The marriage between creative and technology

News | Posted 9th November 2017

What a start to the Mindshare Huddle 2017, the day has just begun and the corridors of Mindshare HQ are already full of hustle, bustle and energy!  The room for Adludio's Huddle "the marriage between creative and technology" had no seats left with a full house; you could feel the anticipation in the room. Stephen Molloy welcomes...

Humans May Shape Technology, But How Does Technology Influence Us?

Humans May Shape Technology, But How Does Technology...

News | Posted 9th November 2017

When asked to think about how technology affects our lives, most people reflect on smartphones and apps, faster computers and smarter cars. But what really intrigues us are the less obvious ways that technology impacts our lives — in particular, data. We now know that data-driven insights are running behind the scenes virtually constantly,...

Humans May Shape Technology...

When asked to think about how technology affects our lives, most people reflect on...

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Is the future sex robots?

Is the future sex robots?

News | Posted 9th November 2017

From VHS to VR, the sex industry has been a huge driving force behind many an innovation. Are household robotics about to be its next big win? Sex robots are a very entertaining topic, and the perfect subject for a piece of infotainment.  Today I was lucky enough to see a fantastic panel behind the recent TV program for BBC 3 – The Virtual...

Is the future sex robots?

From VHS to VR, the sex industry has been a huge driving force behind many an innovation....

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Meet your future boss

Meet your future boss

News | Posted 9th November 2017

We’re all going to be working ‘till we’re 75, but not in an office. 9-5 isn’t a thing and no-one picks up their landline phone any more. The working world is changing, fast. And the people best equipped to deal with those changes? The millennials that we’re all so busy writing off as ‘lazy and apathetic.’ Just with every generation that wants to...

Putting AI to Work: The Harvard Business Review on Businesses and AI

Putting AI to Work: The Harvard Business Review on...

News | Posted 9th November 2017

Forget Ryan Gosling in Blade Runner 2049 or Arnie in The Terminator; the future of AI isn’t Hollywood, it’s accountants. The Harvard Business Review’s AI experts got to the point quickly, with Sage’s VP of AI and Bots Kriti Sharma talking about using machine-learning to reduce the tedium of doing expenses and tax returns. McKinsey’s Peter Breuer...

Good bot, bad bot: the future of automated journalism

Good bot, bad bot: the future of automated journalism

News | Posted 9th November 2017

Could a robot ever win a Pullitzer prize? That was the question posed by Helen McRae, Mindshare’s UK CEO, at one of the first Huddles of the day with Hugo Rifkind and Alexi Mostrous from The Times and Beth Rigby from Sky News.

Google - could you live in the cloud?

Google - could you live in the cloud?

News | Posted 9th November 2017

What are we? More specifically - what are you? What makes you “you”? Advances in data and technology are helping us create increasingly better virtual representations of ourselves.  From cloning to brain scanning.  However, what defines who we are? Is it the physical atoms in your body? Is it the information in your brain? A continuous story of ...

Google - could you live in...

What are we? More specifically - what are you? What makes you “you”? Advances in data...

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How CNN is preparing itself for the future of news

How CNN is preparing itself for the future of news

News | Posted 9th November 2017

How CNN is preparing itself for the future of news If you attended the CNN talk, “The Future of News”, you would have received an insightful talk by Inga Thordar, Director of Editorial and Programming Worldwide, about how they are futureproofing their service and five things she thinks the media industry should watch out for in the coming years....

Analysis: “Implantables” and the war between convenience and privacy

Analysis: “Implantables” and the war between convenience...

News | Posted 7th November 2017

Jeffrey Cole, Founder and Director at Center for the Digital Future tells us what happened when a Wisconsin-based technology company invited its employees to have chips implanted in their fingers.

Systems Thinking in a Post Human World

Systems Thinking in a Post Human World

News | Posted 7th November 2017

We have predicted a future in which AI and biohacking, together with our increasing dependence on technology promises profound change. What will the role of humanity be in this future? For many, these feel like uncertain times. At Huddle 2017, we’ll ask if this uncertain future must be so? We’re taking inspiration from the late designer and...

Could brands have something to learn from fake news?

Could brands have something to learn from fake news?

News | Posted 6th November 2017

Earlier this month, Collins Dictionary announced fake news had made it… It had beaten unicorn, echo chamber, and gig economy among others to win the accolade of Word of the Year 2017. And the worst (or best) of fake news is yet to be seen… Just a couple of weeks before, Anjana Ahuja, a science commentator with the FT, had run a piece entitled...

Mindshare previews Trends at Huddle 2017

Mindshare previews Trends at Huddle 2017

News | Posted 6th November 2017

Our deadline for the launch of Mindshare Trends 2018 is fast approaching, and as a result this has been one of the busiest weeks of the year for the Insights team. One of the main questions that we are trying to crack this year is how our trends vary in adoption and relevance across the UK. We’ve abandoned the confines of our London bubble and...

Biohacking – where are we heading?

Biohacking – where are we heading?

News | Posted 6th November 2017

By this time next week I will have successfully micro-chipped my CEO, Helen McRae, in front of several hundred people at Huddle 2017. While that’s not something you’d expect to happen in the course of a typical working week, it begs (at least) two questions -  Why? And is this really a good idea (for all concerned)? Ignoring the latter question...

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