27th November 2023

Weekly Prompt: Google Bard understands YouTube videos now and more

New Google Bard AI enhancements will help it better understand YouTube videos

Google has rolled out a substantial upgrade to its Bard AI chatbot giving it the ability to comprehend and respond to specific inquiries about the content of YouTube videos. This development allows users to engage in and have richer conversations with Bard, delving into detailed information about their preferred videos before hitting the play button.

The company said of the update: "We're taking the first steps in Bard's ability to understand YouTube videos... We've heard you want deeper engagement with YouTube videos. So, we're expanding the YouTube Extension to understand some video content so you can have a richer conversation with Bard about it."

Previously, Bard's YouTube Extension primarily aided the discovery of specific videos. However, with this expansion, Bard is capable of taking in the whole video and summarizing it, or users can ask Bard intricate questions related to the content of the videos. For instance, if users are watching a cooking tutorial, they can inquire about specific details, such as the number of eggs required in a recipe, even before the video starts.

Additionally, this enhanced Bard AI could be leveraged by businesses and content creators to analyze video content for marketing insights, audience engagement patterns, and content optimization strategies.

This latest development is part of Google's continuous efforts to augment Bard's capabilities. Recent upgrades extended Bard's reach to various Google services, including Flights, Maps, Drive, Docs, Gmail, and YouTube browser extensions. Additionally, users now have tools to cross-verify the chatbot's responses, and a new Assistant with Bard, integrating Google's personal assistant and generative AI, was introduced. Additionally, Google recently expanded access to Bard for teenagers, allowing them to seek inspiration, discover new hobbies, and find solutions to everyday problems.

Sources: Mashable, Search Engine Journal, TechCrunch

Additional prompts

Anthropic, the OpenAI rival has made its Claude chatbot even more useful. Claude 2.1 can now process up to 200,000 tokens of context, equivalent to around 150,000 words or 500 pages of text. It is the largest context window offered by a publicly available AI tool and allows users to upload and analyze entire technical documents, lengthy financial reports, or even long literary works. Adjustments have also been made to ensure Claude 2.1 doesn't hallucinate as much as its sister models. Read more

Instagram will now allow anyone to download public Reels to their devices. Previously users could only save Reels to the Instagram app for viewing later. Users can tap on the share button and select the download option to save a reel. Accounts will have the ability to turn off downloading for their Reels. Downloaded Reels will have an Instagram watermark with an account name – like TikTok. Read more

TikTok adds new conversational UI to help guide its algorithms. TikTok is the latest to integrate more conversational UI elements into its systems with a new “Customize Feed” option within the “For You” page settings, that lets users enter in conversational guidance on what they want to see more, or less of, in-stream. Users can even ask it to show different content for a certain period of time. The idea is to make it easier for users to be more specific about what they prefer, without having to rely purely on in-app engagement triggers. Read more

Mindshare and Snapchat partnered on new research about how consumers engage across different social platforms - and the subconscious associations with each one. The study's findings revealed a compelling segmentation of social media behaviour, resulting in the identification of six distinct platform "need states" governing users' behaviours: Exploring, Leaning, Progression, Joy, Hanging Out/Time Waste and Connection. Read more

Mindshare UK
    Mindshare UK