Trends Transformed 2021

Welcome to Mindshare UK’s seventh annual Trends report –and what a year to be writing about the future! 2020 has been a period like no other. The pandemic has affected all areas of people’s lives, resulting in changing priorities and values across multiple areas of society, as well as shifting behaviours and emotions in ways we never anticipated. If you read onto the next page, you can explore more about this in ‘The Great Reset’, which sets out the more general context for our trends.