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Sizmek’s QI meets AI quiz poses thought-provoking questions at Huddle 2017

A recent article (November 2017) in City AM reported the risks of Artificial Intelligence (AI) for the financial services sector. In the front page feature, the business publication refers to a new report by the Financial Stability Board - the first of its kind on this technology - stating AI poses significant opportunities and threats for the industry. They even acknowledged it could cause another recession. 

On the other hand, startup finance firm Fraugster has developed AI technology to help eliminate payment fraud. Its AI-powered fraud detection technology learns from each transaction in real-time and claims to be able to anticipate fraudulent attacks - even before they happen! And earlier this year Facebook revealed it was taking measures to remove terrorist content from its site using AI. The technology is being used to spot images, videos and text related to extremism or violence, as well as clusters of fake accounts. One of the aspects of AI discussed is image matching, while another is experimenting with AI to understand text that might be advocating terrorism.

AI often gets a bad rap, but as a couple of these examples show, it can also be a force for good in the world. And the technology is advancing at such a rate almost every area of our lives could be impacted. So prevalent are the potential effects of AI that Sizmek, the world’s largest independent buy-side ad platform provider, recently used examples of how the tech is being used in surprising ways as part of its Mindshare Huddle quiz. In ‘QI meets AI’, Sizmek gathered delegates into teams and together they had to identify which news stories were correct and which were “Fake News!”. Questions included ‘Can AI compose a piece of music?’, ‘Can a personal password be decoded by AI?’ and ‘Can AI help you with your tenancy agreement?’.

The result was an enlightening look into the world of AI-powered tech and some thought-provoking answers that show it will be used to make our lives better rather than worse. For example, did you know it is predicted that AI could be used to detect or diagnose illnesses within 10 years? As Amazon’s CEO Jeff Bezos confirmed recently: "We are solving problems with machine learning and artificial intelligence that were in the realm of science fiction for the past several decades”.

While the blockbuster movies will have you believe robots are on the verge of taking over the planet, and the extreme techies will tell you working any regular job will be a thing of the past by 2050, there is plenty to look forward to.  

Meanwhile in the advertising, marketing and publishing industries, AI is being used to tackle industry challenges, from personalisation and ad placement, to fraud and fake news, as well as making good use of the oceans of data brands have at their disposal. Across these sectors, businesses and agencies are looking for greater efficiency and the chance to enhance their fraud detection methods – an ongoing challenge that is forecast to have cost the advertising industry more than $16bn this year – using data and machine learning.

As an example, Sizmek’s AI-powered technology helps agencies and other businesses deliver ads to consumers at speed and scale and in a brand-safe environment. Using contextual targeting, the ad tech company’s platform can detect the sentiment in stories and online content, then either serve or avoid placing an ad. This helps protect brands from having their ads displayed where they shouldn't and beside potentially damaging content. It also means that brands can take advantage of positive news stories that will boost their brand and campaign success.

It might not be curing cancer just yet. But it’s definitely making great strides in protecting businesses and consumers from fraud and illegal or unethical content, which can only be a good thing for everyone.

Charlotte Ospici, Senior Director of Marketing, Sizmek