27th April 2022

Reality Check 2022

Finding Good

Download the Report >

The last few years have been strange for many of us. The shifting dynamics of daily life have left lives feeling challenged, with plans disrupted and frustrations high. Many of us are now reflecting on what truly matters in life, reappraising which values will make us feel good about ourselves and our decisions.

Our latest Reality Check study, Finding Good, explores these changing values – from the freedom to shape our lives in exactly the way we want, to supporting the ones we love, and encouraging equality and tolerance in society.

Watch the session recording

Featuring:
Julia Ayling (Mindshare UK Head of Research & Insights)
Josie Ung (Mindshare UK Client Director)
Ksenia Kharkina (Mindshare UK Business Director)


All Together Now

Download the Report >

Our Reality Check insights workstream explores people’s mindsets after the disruption of the last couple of years. Understanding these mindsets through the intersectionality of people’s different identities helps us to engage with and reflect the rich diversity and culture of modern Britain.

Watch the session recording


Going for Broke?

Download the Report >

Cost of living is now the biggest concern in the UK. To guide brands through these turbulent times, we dig deeper into how fears around the cost of living are impacting thinking and behaviours, as well as what this means for people’s relationships with brands and wider ethical issues such as sustainability.

Watch the session recording

Featuring:
Jem Lloyd-Williams (Mindshare UK CEO)
Mark Baschnonga (Mindshare UK Joint Head of Strategy)
Julia Ayling (Mindshare UK Head of Research & Insights)
Ksenia Kharkina (Mindshare UK Account Director)


An emerging world

First released in December 2021

Launch the Report >

2021 provided us with another challenging year to wrestle with, another 12 months of strangeness, disruption and frustration to add weight to the intensity of our experiences of 2020. As a result, our Mood of the Nation tracker, launched back in March 2020, is still going strong, still needed to capture the shifting dynamics of daily life, in a world where COVID is still dominating news cycles. 

Our differing experiences of the pandemic are cutting across all aspects of living – finances, work, home, health, relationships, what we consume, what we value. In Reality Check 2022 we explore just how these changing dimensions will be shaping life in the UK over the next 12 months.

Launch the Report >


Get in touch

Julia Ayling
Head of Research & Insights

Mindshare UK
    Mindshare UK