New Business: NordVPN selects Mindshare UK for ATL planning and buying

Mindshare has been appointed by private network service provider NordVPN as its above the line (ATL) media planning and buying agency following a competitive pitch. The account was previously handled by Specialist Works. 

NordVPN is a network security provider with servers in 60 countries worldwide. The service encrypts a user’s internet network to protect their sensitive private information from being accessed by malicious third parties. 

During a two-month pitching process, NordVPN were impressed by Mindshare’s depth of market knowledge, most notably their expertise in the fast-paced CTV space.  

Scott Whitton, Head of Investment at Mindshare UK said: “We’re thrilled to be working with an innovative business like NordVPN. This pitch brought a keen focus on our expertise in AV investment and measurement. There was obvious chemistry between the businesses during the pitching process and we’re particularly pleased that NordVPN highlighted our expertise in CTV. Similarly, they welcomed the motivation and integration shown by Mindshare’s business units across investment, business science, commercial and client leadership.”