Mindshare x Meta Study: Multiplying Brand Impact

In 2022, we collaborated to enhance brand engagement strategies through Meta’s Connected Brand framework. The synergy between Meta and us facilitated the effective integration of the Connected Brand methodologies, a clear testing strategy, and success indicators. By examining over 150 Brand Lift Studies, we've garnered significant insights into brand perception and consideration, and specifically how to leverage Meta's suite of tools to deliver those brand objectives. 

It is the first study of such scale (in terms of time and number of campaigns) that has taken place across GroupM agencies in the UK. 

Now, our whitepaper project in collaboration with Meta has been released.

Read the full whitepaper here: Mindshare Meta Project X Thought Leadership Paper