Mindshare UK Trends 2024

Our 10th Annual Trends Report - 2024

This year marks the 10th anniversary of writing our reports, so we wanted to look back and dig a bit deeper. As a result, we’ve added a whole upfront section on this before we look ahead to 2024.

We explore topics including the changing nature of influence, the blurring of lines between real and fake, the interconnected nature of media, how context is (even more!) king and what’s next for Generative AI.

Check out the report below!

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Our 9th Annual Trends Report - 2023

This year we explore six feature trends including; immersive technology, AI creativity in media, disruption in the video and social media landscapes, retail media, and changing ad models.

Check out the report below!

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Our 8th Annual Trends Report - 2022

This year we check in on past trends and feature five trends in detail, these being either newly emerged or ones that will see substantial progress in 2022. 
 
In line with our Good Growth proposition, we’ve also introduced ‘growth maps’ to our feature trends that adds a now, next and future lens to opportunities and complements our aim to make growth both enduring and responsible. 

Check out the report below!

Click here to Download the Report