Mindshare UK Futures Programme

Mindshare Futures is the research programme that underpins our purpose. It runs throughout the year, constantly monitoring and testing emerging tech innovations and the wider cultural changes going on in the world.

As technology reshapes the ways in which brands can reach consumers, all too often the human at the end of the ad is neglected. We aim to change that and focus on creating valuable experiences for people and brands. For example, Jaguars Feel Wimbledon activation (Year 1, 2015) stemmed from Mindshare's report into wearable technology. Our annual Trends report also stems from Mindshare Futures. Alongside the physical report, which is sent to our clients, we host a Huddle-style trends mornings - where we debate and discuss the implications for brands - as well as client-specific trends workshops.