26th October 2020
2020 Huddle for a better future
A SUSTAINABLE RECOVERY POST-COVID
#ChangeTheBrief | #MSHuddle
9th – 12th November 2020
Why we believe this is the most important event in 2020
Now, with the COVID crisis having altered all of our lives forever, we are faced with a unique and unmissable opportunity. We can turn a deadly crisis into a life-giving opportunity. We can take the accelerated learnings, changes in businesses’ behaviour, societal shifts and changes in the ways we think and behave as communities and let them inform our path to a sustainable recovery.
There has been a Great Acceleration – in the way we think about brands’ role in society, in our understanding of how we might tackle climate crisis, in our awakening to the inequalities in society that we have chosen to ignore up until now, in our appetite to invest ethically for growth for us and those we invest in – that make this pivot business-critical. The challenge is to make this bold and disruptive move while rebuilding shareholder value in businesses – and the economy as a whole; to make a strategic shift in the way we do business while resisting short-term, unsustainable gains that support the old order.
Together we invite everyone to come together for our special 10 year anniversary Huddle. To come away inspired, celebrate and take practical advice on how we can all lead a post COVID-19 recovery that transitions our society, our industry and business to a brighter and sustainable future.
In the last eight months we have all unknowingly prepared ourselves for this challenge. We’ve never been more ready to step up.
Welcome to Huddle 2020!
This year’s sub-themes are all interconnected and all components of a sustainable recovery:
Being Climate Positive
Inclusivity & Equality
Ethical Media Investment
Digital Transformation
Date
9th – 12th November
Virtual Event
Event Format
4 day-event
10+ Live sessions per day
50+ speakers
Registration closes on
4th November
Explore the agenda and meet our speakers
9th November
Being Climate-Positive
We’ll be exploring:
How to create lasting sustainable behaviour change?
How do we define success and thrive in a post-COVID world?
How do we make sustainability central to business strategy and recovery?
11th November
Ethical Media Investment
We'll explore:
What does being an ethical business actually mean?
How we can identify more ethical businesses to invest in to promote a better long-term outlook?
Who is leading the way in changing from passive to active investments and how?
How make ourselves more attractive to people and businesses actively seeking ethical partners?
10th November
Inclusivity and equality
We’ll be exploring:
How might we tackle the deep-rooted flaws in our current organisations?
How do we look after our people as well as the bottom line?
Change starts at home. What role do we each have to play?
12th November
Digital Transformation
We’ll explore:
How might we apply our skills to create value without driving volume (to reduce negative impact on resources)?
Can we build a brand so strong that people will pay for a digital service the brand provides and not the physical product?
Join us in the last day of this Huddle 2020 to how we can help brand transform and adapt to the digital world.
10 years of Huddle
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