26th October 2020

Digital transformation

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Thursday 12th November

Highlighted speakers

#MSHuddle #ChangeTheBrief

How will 5G change the world - behind the Scenes at Verizons 5G Studio
15:00 - 15:30

Geoff Goodwin

Senior Director, Studios, Verizon Media

Geoffrey Goodwin is a media executive who has been active for 20 years in both the UK industry and his native Canada. Geoffrey was Head of Strategy for Drama, Entertainment, Comedy, Children’s and Film at the BBC from 2003 to 2007. He also wrote the BBC’s under 18s strategy with Andy Parfitt that helped set out the case for the BBC’s license fee negotiations in 2007. In 2007 Geoffrey set up BBC Switch; a multi-platform brand aimed at teenagers, which he ran for four years. In January 2013, after working for the then CEO of BBC Worldwide John Smith, Geoffrey founded his own production and talent management company, 40 Partners LTD. Fast forward to June 2017, Goodwin, now Sr Director, Video EMEA at Oath (Verizon owned company that merged AOL and Yahoo!) runs Studios and Video, highlighted by significant commercial growth in the company's brand funded video output, including video series delivered with RYOT for IHG Hotels, Doritos, Danone, Shell, Kellogg's, Compare the Market, etc. 

Over the last 2 years at the newly named Verizon Media, Goodwin has, with RYOT, delivered over 30+ brand funded, video-led campaigns in addition to over 750+ hours of premium video editorial content shot in our brand new studio; shows include Build, The Royal Box, The Football Show and Yahoo Play App shows such as Beat the Street and Room of Doom. Next up is the 5G challenge of building a 2nd London-based studio to support next gen MoCap, VolCap and Broadcast AR immersive and interactive content.​​​​​​​

Geoffrey lives in London, is Vice Chair of LIPA (Liverpool Institute for the Performing Arts) and has an MBA from Edinburgh University.

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Agile Transformation: Doing Agile and Being Agile
11:00 - 12:00

Neil Perkin

Author & Founder. Only Dead Fish

Neil is a renowned writer, keynote speaker and the founder of Only Dead Fish, a digital consultancy that specialises in applying strategic understanding of digital and emerging technologies to help businesses and leaders optimise their effectiveness within the new, digital-empowered business environment.

Neil is the author of ‘Building The Agile Business’ and ‘Agile Transformation (Kogan Page) which provide an essential guide for leaders on achieving greater organisational agility and are two of the best-selling books on digital transformation. He has run global digital leadership programmes and consulted on transformation with a broad range of large, multi-national businesses and is a regular keynote speaker across the globe on digital transformation, agile strategy and leadership. He’s been named by BIMA (British Interactive Media Association) as one of the most influential people in the UK digital industry, and by SAGE as a TOP 100 Global business influencer. ​​​​​​​

He curates the global quarterly series of Firestarters thought leadership events on behalf of Google and has worked with market-leading global businesses including The Financial Times, BBC, Vodafone, GSK, the UK Government, Samsung and YouTube. He is an associate of The Futures Agency, a collaboration of some of the world's leading forward thinkers and futurists.

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Mindshare UK
    Mindshare UK