27th May 2022
Collaboration with the Black Equity Organisation
Mindshare is collaborating with WPP to partner with the Black Equity Organisation (BEO) as it launched on Tuesday 24th May 2022, founded to advance justice and equity for Black people in Britain.
"The Black Equity Organisation (BEO) a new independent, national Black civil rights organisation created to dismantle systemic racism in Britain, drive generational change and deliver better lived experiences for Black people across the country. Building on years of work led by Black charities, grass roots organisations and anti-racism campaigners, fighting for equity in Britain, BEO is here to advance the rights of Black people and communities who have dealt with a long history of racism in the UK." - BEO
Mindshare will be providing pro bono support, advising on media strategy, planning and investment and are proud to align with an organisation that embodies our ambition to create Good Growth by putting people at the heart and driving real change.