Mindshare Purpose

What we do

We bring together our experience and skill in insight, strategy and social innovation to help you identify your brand’s social purpose, as well as innovative ways to activate it in a way that achieves both commercial and social impact.

We understand that different clients are at different stages in the journey when it comes to identifying and activating their social purpose. That's why we offer both an in-depth, insight led service and a collaborative workshop approach. 

Social Purpose Consultancy: A full service consultancy, to identify a meaningful role for your brand to play in your audience’s lives and society in a way that achieves commercial return. 

Planning for Purpose Workshop: A one-day workshop, with a supporting practical toolkit, to quickly and effectively uncover Social Purpose opportunities as well as activation ideas, by drawing on the intrinsic knowledge on the brand and audience from clients and their agency partners.