Team

Helen McRae

Helen McRae

Team | Posted 23rd July 2015

Helen combines her UK CEO role with her role as Chair of Mindshare Western Europe, representing Europe on the GroupM Europe board. She came to Mindshare in 2004 to lead the global Unilever account, before assuming joint responsibility for Mindshare EMEA. She has worked on every continent bar Antarctica and has an equally diverse career...

Helen McRae

Chief Executive Officer

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Joanna Lyall

Joanna Lyall

Team | Posted 12th May 2014

Jo is the Managing Director for Mindshare. In this role, she has a particular focus on the growth of our business and new product development for our evolving client base. She works as part of Mindshare UK’s leadership team.  This year she has set up Mindshare Grow alongside a team of people with a passion for digital-first businesses. Mindshare...

Joanna Lyall

Managing Director

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Matt Andrews

Matt Andrews

Team | Posted 19th August 2014

I joined Mindshare in 2012 as Chief Strategy Officer. Prior to this, I was Head of Communication Strategy at creative agency Mother, Head of Strategy and Joint MD at media agency Vizeum and a Partner at strategic consultancy Michaelides and Bednash. I lead the strategic team here at Mindshare, responsible for delivering communication strategy...

Matt Andrews

Chief Strategy Officer

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Tony Gaymer

Tony Gaymer

Team | Posted 23rd October 2015

I started as an auditor for Deloitte where I qualified; then moved to Channel 4 as a financial accountant working on their annual report. Moving onto Mindshare WW as their Financial Controller, becoming Finance Partner; then Head of Finance for Wall to Wall and Twenty Twenty, both parts of the Shed Media group, which is in turn part of Warner...

Tony Gaymer

Chief Financial Officer

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David Walsh

David Walsh

Team | Posted 7th August 2014

I started my career selling TV adverting for Television South West talking to people about the huge opportunity provided by wealthy people holidaying in Cornwall. Since those days, I have enjoyed working across a number of sectors, predominantly finance, having led our relationship with HSBC.  I am focused on understanding the drivers of...

David Walsh

Chief Business Officer

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Jennifer Healy

Jennifer Healy

Team | Posted 12th May 2014

Throughout my career I have worked within the advertising and media industry, starting out on the account management and new business side before moving into marketing and advertising research. I joined Mindshare in 2000 to develop my skills as an HR professional.  As Chief Talent Officer, I am a member of the Leadership team and focus on the...

Jennifer Healy

Chief Talent Officer

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Simon Blackburn

Simon Blackburn

Team | Posted 29th October 2014

My first media job was as a media planner/buyer at MPG (now Havas). I remained there for 14 years as I was fortunate enough to work across such a broad range of categories and high profile clients including Camelot, Virgin Megastores, Intel, Microsoft, P&O Ferries, Hotels.com and Tilda Rice. I ended up as one of MPG’s UK client leads but...

Simon Blackburn

Client Partner

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Chris Ware

Chris Ware

Team | Posted 12th May 2014

I joined the advertising world in the late ‘90s helping record companies in promoting CDs. It feels like a lifetime ago now! Since then, I have helped the BBC become the lead broadcaster across multiple channels, worked with Waitrose to grow market share from the big boys and launched the iPhone with Apple. I am now very proud to run the...

Chris Ware

Client Partner & Head of Business Development

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Fleur Stoppani

Fleur Stoppani

Team | Posted 22nd August 2014

My first media job was working in radio sales at Opus, now Global. I have been working at media agencies for over 12 years, starting at PHD and then moving to Mindshare in 2005. In my nine years at Mindshare I’ve worked across a range of clients, most recently heading up News International, the Post Office and Mazda. I am responsible for...

Fleur Stoppani

Client Partner

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Adam Fulford

Adam Fulford

Team | Posted 14th May 2015

My first proper job was with Reader’s Digest, it taught me the power of data and content working well together.  Since then I’ve worked at a series of startups and independent CRM, Creative, Design and Build and Branding agencies.  I joined Mindshare as Managing Partner with the task of connecting and growing our capabilities in Data, Content...

Adam Fulford

Managing Partner

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Jed Hallam

Jed Hallam

Team | Posted 12th May 2014

I am a managing partner and joint head of strategic planning at Mindshare. I have more than nine years of experience working on global brands, and developing strategies that put digital and data (and by proxy, people) at their heart. I believe that putting people at the heart of a business is the only way to build a successful and sustainable...

Jed Hallam

Managing Partner

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Jenny Kirby

Jenny Kirby

Team | Posted 12th May 2014

My first media job was as an online marketing executive for Fox Kids, in the last days before the first dot.com crash. It was at Fox Kids that I bought my first paid search advertising (from GoTo.com) in 2001 and had my first taste of web analytics and from there I pursued a career in digital advertising. I moved from media owner to agency in...

Jenny Kirby

Partner - Performance

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Alan Weetch

Alan Weetch

Team | Posted 23rd October 2015

My first REAL job was at a newly formed Mindshare in 1999 as a TV buyer on Warburtons, Mattel, Boots and Pepsi. It was an incredible time to be joining Mindshare - media had literally just split from creative and we were seen as the rebellious punks of the industry. In 2003, I joined the then 30-strong Mindshare WW team, working on WWF and Rolex...

Alan Weetch

Client Partner

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Charlotte Tice

Charlotte Tice

Team | Posted 12th May 2014

Having studied Economics at University, I took the natural path into the city and started my career working for Schroders. But the world of advertising was calling. I started my first job in media in 2004 as a planner/buyer at a small independent agency called The Media Shop where, in my 18 months, I learned a bit of everything giving me a broad...

Charlotte Tice

Head of Affinity

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Jeremy Pounder

Jeremy Pounder

Team | Posted 13th May 2014

After graduating with a degree in History from Cambridge University, I joined Y&R Media (now MEC) as a strategist. After three years there, I made the move into research and joined the Starcom Intelligence Unit. I joined Mindshare’s Business Planning team in 2007 specialising in consumer insights around new media behaviours. I currently run...

Jeremy Pounder

Head of Media Futures

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Matt Thomas

Matt Thomas

Team | Posted 12th May 2015

I began my career in media as a Graduate Trainee at John Ayling & Associates and learnt my trade by planning and buying across all touchpoints.  Over the last twenty years I have honed my client leadership skills working for different agencies across I think every marketing category.  I joined Mindshare in October 2014 as both the Partner of...

Matt Thomas

Client Partner

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Niall Callan

Niall Callan

Team | Posted 12th May 2014

At the start of my career I was settling UK equity trades for Fidelity Investments in the city which I did for a couple of years. Deciding the city wasn’t for me, I joined Laser (Granada Media/ITV) as a Sales Assistant and shortly after moved to Channel 4 as a Sales Executive. At Channel 4, I enjoyed 11 years working through the ranks and...

Niall Callan

Commercial Director

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Richard Kelly

Richard Kelly

Team | Posted 12th May 2014

With 17 years of media buying experience my role as Chief Investment Officer, at Mindshare UK, means that I oversee the media investment of the agency, across all media types. My core background was AV, working as Head of AV within Mindshare up to 2016, before Head of Exchange and now my current position. I work with the team to ensure we are...

Richard Kelly

Chief Investment Officer

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Skander Ben Mansour

Skander Ben Mansour

Team | Posted 12th May 2014

Joining a multinational Oil and Gas company in Texas, after completing two MSc in artificial intelligence and digital signal processing, was an unlikely choice. I thoroughly enjoyed the next five years, growing into a global risk management role and later leading the consulting practice in North Africa. My first exposure to media optimization...

Skander Ben Mansour

Head of Data Science

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Takako Elliott

Takako Elliott

Team | Posted 12th May 2014

I joined Mindshare as a graduate in 2002, and over the 12 years at Mindshare I've worked across all market sectors including Retail, Finance, FMCG, Telcos and Auto clients, acquiring a broad range of digital skills along the way. My current focus is on driving clients’ business forward through data, media and technology innovations as well...

Takako Elliott

Head of Digital Operations

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