Team

Helen McRae

Helen McRae

Team | Posted 23rd July 2015

Helen combines her UK CEO role with her role as Chair of Mindshare, Western Europe, representing Europe on the GroupM Europe board. She came to Mindshare in 2004 to lead the global Unilever account, before assuming joint responsibility for Mindshare EMEA. She has worked on every continent bar Antarctica and has an equally diverse career...

Helen McRae

Chief Executive Officer

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Joanna Lyall

Joanna Lyall

Team | Posted 12th May 2014

Jo is the Managing Director of Mindshare. She is responsible for growth and new product development as well as for creating client satisfaction and maintaining a happy and high-performing workforce. Over a 20-year career in media, she has worked in almost every area of the business. Spending the first 10 years working in digital where,...

Joanna Lyall

Managing Director UK

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Matt Andrews

Matt Andrews

Team | Posted 19th August 2014

I joined Mindshare in 2012 as Chief Strategy Officer. Prior to this, I was Head of Communication Strategy at creative agency Mother, Head of Strategy and Joint MD at media agency Vizeum and a Partner at strategic consultancy Michaelides and Bednash. I lead the strategic team here at Mindshare, responsible for delivering communication strategy...

Matt Andrews

Chief Strategy Officer

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Tony Gaymer

Tony Gaymer

Team | Posted 23rd October 2015

Tony started as an auditor for Deloitte where he qualified then moved to Channel 4 as a financial accountant working on their annual report. Moving onto Mindshare WW as their Financial Controller, becoming Finance Partner, then Head of Finance for Wall to Wall and Twenty Twenty – both parts of the Shed Media group, which is in turn part of...

Tony Gaymer

Chief Financial Officer

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David Walsh

David Walsh

Team | Posted 7th August 2014

David has worked as an advertising and media strategy lead in several agencies in London, as well as spending sometime in Sydney. He is focused on understanding the drivers of business and believes in using data to make communications work harder and deliver measurable improvement in clients’ business results. At Mindshare, he is responsible for...

David Walsh

Chief Business Officer

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Jennifer Healy

Jennifer Healy

Team | Posted 12th May 2014

With over 17 years’ experience as an HR Professional, Jennifer is passionate about the development of a diverse set of talents and providing an environment where talent and future talent can thrive. During her career she has created Talent Development and Attraction programmes; a schools’ engagement programme to support diversity and social...

Jennifer Healy

Chief Talent Officer

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Simon Blackburn

Simon Blackburn

Team | Posted 29th October 2014

My first media job was as a media planner/buyer at MPG (now Havas). I remained there for 14 years as I was fortunate enough to work across such a broad range of categories and high profile clients including Camelot, Virgin Megastores, Intel, Microsoft, P&O Ferries, Hotels.com and Tilda Rice. I ended up as one of MPG’s UK client leads but...

Simon Blackburn

Client Partner

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Fleur Stoppani

Fleur Stoppani

Team | Posted 22nd August 2014

My first media job was working in radio sales at Opus, now Global. I have been working at media agencies for over 12 years, starting at PHD and then moving to Mindshare in 2005. In my nine years at Mindshare I’ve worked across a range of clients, most recently heading up News International, the Post Office and Mazda. I am responsible for...

Fleur Stoppani

Client Partner

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Adam Fulford

Adam Fulford

Team | Posted 14th May 2015

My first proper job was with Reader’s Digest, it taught me the power of data and content working well together.  Since then I’ve worked at a series of startups and independent CRM, Creative, Design and Build and Branding agencies.  I joined Mindshare as Managing Partner with the task of connecting and growing our capabilities in Data, Content...

Adam Fulford

Managing Partner

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Alan Weetch

Alan Weetch

Team | Posted 23rd October 2015

Alan’s first REAL job was at a newly formed Mindshare in 1999 as a TV Buyer on the Warburtons, Mattel, Boots and Pepsi accounts. It was an incredible time to be joining Mindshare – media had literally just split from creative and they were the rebellious punks of the industry. In 2003, he joined the then 30-strong Mindshare WW team, working as...

Alan Weetch

Chief of Planning Operations

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Jeremy Pounder

Jeremy Pounder

Team | Posted 13th May 2014

After graduating with a degree in History from Cambridge University, Jeremy joined Y&R Media (now MEC) as a strategist. After three years there, he made the move into research and joined the Starcom Intelligence Unit. He joined Mindshare’s Business Planning team in 2007, specialising in consumer insights around new media behaviours. He...

Jeremy Pounder

Futures Director

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Niall Callan

Niall Callan

Team | Posted 12th May 2014

At the start of my career I was settling UK equity trades for Fidelity Investments in the city which I did for a couple of years. Deciding the city wasn’t for me, I joined Laser (Granada Media/ITV) as a Sales Assistant and shortly after moved to Channel 4 as a Sales Executive. At Channel 4, I enjoyed 11 years working through the ranks and...

Niall Callan

Commercial Director

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Richard Kelly

Richard Kelly

Team | Posted 12th May 2014

In his role as Chief Investment Officer at Mindshare UK, Richard oversees the media investment made by the agency on behalf of their clients, across all media types. His core background was audiovisual, and he worked as Head of AV within Mindshare until 2016, before becoming Head of Exchange and joining the Leadership team in 2017. He joined...

Richard Kelly

Chief Investment Officer

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Skander Ben Mansour

Skander Ben Mansour

Team | Posted 12th May 2014

Joining a multinational Oil and Gas company in Texas, after completing two MSc in artificial intelligence and digital signal processing, was an unlikely choice. I thoroughly enjoyed the next five years, growing into a global risk management role and later leading the consulting practice in North Africa. My first exposure to media optimization...

Skander Ben Mansour

Head of Data Science

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Takako Elliott

Takako Elliott

Team | Posted 12th May 2014

I joined Mindshare as a graduate in 2002, and over the 12 years at Mindshare I've worked across all market sectors including Retail, Finance, FMCG, Telcos and Auto clients, acquiring a broad range of digital skills along the way. My current focus is on driving clients’ business forward through data, media and technology innovations as well...

Takako Elliott

Head of Digital Operations

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James Weatherill

James Weatherill

Team | Posted 12th May 2014

My first job was as a Territory Sales Manager for GlaxoSmithKline where I sold and marketed everything from Lucozade™ to Aquafresh™ toothpaste. It was a great environment to learn what it takes to successfully launch and market brands in the FMCG marketplace. Having joined Mindshare five years ago to manage international accounts such as SAP and...

James Weatherill

Head of B2B

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Becky Power

Becky Power

Team | Posted 23rd October 2015

Becky has worked in the advertising world for more than 20 years. She trained in graphic design and quickly discovered a passion for all things digital, winning her first Grand Prix for a digital campaign in 1999. She has led creative teams in London and Paris (where she became overly fond of cheese) for Digitas, FullSix Group and DLKW Lowe, and...

Becky Power

Executive Creative Director

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Charlotte Frost

Charlotte Frost

Team | Posted 13th May 2015

Frosty is Director of Grow@Mindshare, responsible for leading a team and nurturing a culture that enables our clients’ disruptive growth ambitions; a culture that blends creativity, innovation and performance to grow our clients’ businesses faster; a culture that provides the competitive edge and real commercial results that we are all after....

Charlotte Frost

Director of Grow@Mindshare

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Dan Boosey

Dan Boosey

Team | Posted 12th May 2015

Dan’s first job was as an office junior at the Pure Media Group in 2002. Before joining Mindshare in 2006 he worked at Carat as a senior executive working primarily on Diageo. In the 11 years he has been at Mindshare he has worked across a really diverse mix of clients from Nike to ITV. He currently manages the Traded - Print and Digital Display...

Dan Boosey

Head of Traded - Print and Digital Display

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David Fenton

David Fenton

Team | Posted 12th May 2014

My first media job was as a TV Buyer at OMD UK. In the last six years at Mindshare I have worked across retail, fashion, FMCG, automotive and leisure categories and now manage the output of the exchange team, ensuring adaptive and inventive media solutions are executed to deliver our clients’ business objectives. 

David Fenton

Exchange Operations Director

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