Mindshare Purpose was created to develop the agency’s approach to social purpose.
Mindshare Purpose works with the Mindshare network, Mindshare’s clients and the advertising industry to discover and create meaningful ways to activate social purpose in media and advertising
In 2016 we launched our consultancy services at Mindshare’s Huddle for Good.
In 2017, we launched Planning for Purpose, a framework and toolkit, for unlocking and activating a brand’s social purpose in media.
We continue to create enabling models, frameworks and research the evidence that purpose pays.